http://www.smmulive.com/register This is a presentation about selected Social Media Dashboards which are reviewed for their advantages and disadvantages. Social Media Marketing Webinars.

1. The Pros and Cons of Social Media
Dashboard Use

2. With so many social media sites to
manage, it’s almost impossible to run
a decent social marketing campaign
online without a dashboard of some
sort. But what are the pros and cons of
using these dashboards, and do they
really make a difference to your social
strategy? Let’s examine the evidence.

3. The Pros of Social Media Dashboards

4. It’s essential in this wild, untamed
social landscape to be able to unify
your goals, under one solid social plan.
This is the reason why social
dashboards were created. Here are
some of the reasons why having a
social dashboard is an excellent idea.

5. #1: Managing The Big Sites

6. Most social dashboards will integrate
with your
Facebook, Twitter, LinkedIn, blog and
Youtube accounts – which is great
news if you post on these all the time.
They allow you to manage your
efforts, while keeping track of the
comments that pour in.

7. #2: Managing The Little Sites

8. There are a few social dashboards that
allow for a fair amount of
customization – for example, if you’re
a photographer, and your main social
site is Flickr. Add the ‘smaller’ sites into
your social dashboard, and manage
them from a central location.

9. #3: Tracking and Measuring

10. The key reason why all of the big
marketers have one or more social
dashboards, is that they automatically
monitor, track and measure your sites.
Then they conveniently display these
results in the form of graphs, charts
and data. Use this data to tweak your
campaigns and improve your overall
strategy.

11. #4: Team Building and Collaboration

12. If more than one person manages your
social sites, a social dashboard is a
great way to keep track of what each
individual has done. Using custom
logins, these people can go about their
business, with set tasks and without
the fear of doing something another
team member has already done.

13. #5: Manage Multiple Accounts

14. One social media campaign is tough
enough to manage, but when you have
three or four, things can get out of
control. Certain social media
dashboards allow the separation and
integration of multiple accounts and
multiple campaigns, which makes
things a lot easier to manage, track
and adjust.

15. The Cons of Social Dashboards

16. And now, for the not so nice side of
using social dashboards.

17. #1: Finding The Right One

18. Everyone’s needs are different, and
unfortunately – so are the social
dashboards. You’ll need to investigate
each one carefully before you decide
to buy it, or even use it. Choosing the
wrong one could end in a lot of hours
wasted. On the bright side, there are a
lot of trial periods up for grabs.

19. #2: Finding The Right Five

20. You’ll often find that the best social
dashboards are specialized – meaning
it’s really good, but it only manages
and tracks your Twitter account, for
example. Having more than one social
dashboard is time consuming, and
time in social media is everything.

21. #3: The Little Issues

22. Each social dashboard has its
problems, and you need to decide
whether you can live with them. Some
don’t properly integrate with API
software, some time-out if you don’t
use them for a while. The trick is to
always be on the look out for
something better, newer – with more
features.

23. The best social dashboards are still
Hootsuite, Argyle Social and Spredfast.

24. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,

25. entrepreneurs and
corporations, SMMU differentiates
itself by offering hands-on training
from hands-on experts who are
actively applying their skills on real-
world projects.

26. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.

27. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com