Google Analytics isn't just for your novice anymore. This presentation walks users through both basic and advanced features while also providing a roadmap to analyze with the hundreds of reports.

1. THE POWER OF
GOOGLE ANALYTICS
THOMAS BOSILEVAC
DIR. GLOBAL MEASUREMENT STRATEGIES

2. WE LOVE TO STARE AT THE STARS
It is awe-inspiring,
calming,
and romantic

3. WE LOVE TO STARE AT THE STARS
It is awe-inspiring,
calming,
and romantic
BUT NOT VERY PRODUCTIVE

4. ...UNLESS YOU KNOW WHAT YOU ARE
LOOKING FOR

5. AWA RE ENGAGE
NUR CONVERT
TUR O CI AL
E S
WE USE CONSTELLATIONS TO ORGANIZE

6. NORMAL REPORTING

7. AWARENESS REPORTS
WHICH TERMS ARE
HOW ARE USERS PEOPLE USING TO FIND
COMING TO THE SITE? YOU?
HOW WELL IS
ADVERTISING
PERFORMING?
ARE WE GAINING
VISITORS OR JUST THE
SAME ONES?
WHAT DEVICES SHOULD
I WORRY ABOUT?

8. AWARENESS REPORTS
WHY
HOW ARE USERS
COMING TO THE SITE?
WHICH TERMS ARE
PEOPLE USING TO FIND
YOU?
HOW WELL IS
ADVERTISING
PERFORMING?
ARE WE GAINING
VISITORS OR JUST THE
SAME ONES?
WHAT DEVICES SHOULD
I WORRY ABOUT?

9. AWARENESS REPORTS
WHY
HOW ARE USERS
COMING TO THE SITE?
WHICH TERMS ARE
PEOPLE USING TO FIND
YOU?
HOW WELL IS
ADVERTISING
PERFORMING?
ARE WE GAINING
VISITORS OR JUST THE
SAME ONES?
WHAT DEVICES SHOULD
I WORRY ABOUT?

10. AWARENESS REPORTS
WHY
HOW ARE USERS
COMING TO THE SITE?
WHICH TERMS ARE
PEOPLE USING TO FIND
YOU?
HOW WELL IS
ADVERTISING
PERFORMING?
ARE WE GAINING
VISITORS OR JUST THE
SAME ONES?
WHAT DEVICES SHOULD
I WORRY ABOUT?

11. AWARENESS REPORTS
WHY
HOW ARE USERS
COMING TO THE SITE?
WHICH TERMS ARE
PEOPLE USING TO FIND
YOU?
HOW WELL IS
ADVERTISING
PERFORMING?
ARE WE GAINING
VISITORS OR JUST THE
SAME ONES?
WHAT DEVICES SHOULD
I WORRY ABOUT?

12. ENGAGEMENT REPORTS
WHAT ARE USERS
INTERESTED IN?
HOW MANY PAGES DO
VISITORS STAY FOR?
WHICH EVENTS* ARE
VISITORS UTILIZING?
HOW MUCH TIME IS
BEING SPENT ON THE
WEBSITE?
WHAT IS THE FLOW OF
MY USERS?

13. ENGAGEMENT REPORTS
WHAT ARE USERS
INTERESTED IN?
HOW MANY PAGES DO
VISITORS STAY FOR?
WHICH EVENTS ARE
VISITORS UTILIZING?
HOW MUCH TIME IS
BEING SPENT ON THE
WEBSITE?
WHAT IS THE FLOW OF
MY USERS?

14. ENGAGEMENT REPORTS
WHAT ARE USERS
INTERESTED IN?
HOW MANY PAGES DO
VISITORS STAY FOR?
WHICH EVENTS ARE
VISITORS UTILIZING?
HOW MUCH TIME IS
BEING SPENT ON THE
WEBSITE?
WHAT IS THE FLOW OF
MY USERS?

15. ENGAGEMENT REPORTS
WHAT ARE USERS
INTERESTED IN?
HOW MANY PAGES DO
VISITORS STAY FOR?
WHICH EVENTS ARE
VISITORS UTILIZING?
HOW MUCH TIME IS
BEING SPENT ON THE
WEBSITE?
WHAT IS THE FLOW OF
MY USERS?

16. ENGAGEMENT REPORTS
WHAT ARE USERS
INTERESTED IN?
HOW MANY PAGES DO
VISITORS STAY FOR?
WHICH EVENTS ARE
VISITORS UTILIZING?
HOW MUCH TIME IS
BEING SPENT ON THE
WEBSITE?
WHAT IS THE FLOW OF
MY USERS?

17. CONVERSION REPORTS
WHY
WHERE ARE MY
CONVERSIONS COMING
FROM? DO VISITORS BUY ON
THE FIRST OR OTHER
VISITS?
IS THERE A LINK
BETWEEN ORGANIC AND
PAID ADVERTISING ON
CONVERSIONS?
WHICH CONVERSIONS
ARE PROVIDING THE
MOST ROI?

18. CONVERSION REPORTS
WHERE ARE MY
CONVERSIONS COMING
FROM?
IS THERE A LINK
BETWEEN ORGANIC AND
PAID ADVERTISING ON
CONVERSIONS?
WHICH CONVERSIONS
ARE PROVIDING THE
MOST ROI?
DO VISITORS BUY ON
THE FIRST OR OTHER
VISITS?

19. CONVERSION REPORTS
WHERE ARE MY
CONVERSIONS COMING
FROM?
IS THERE A LINK
BETWEEN ORGANIC AND
PAID ADVERTISING ON
CONVERSIONS?
WHICH CONVERSIONS
ARE PROVIDING THE
MOST ROI?
DO VISITORS BUY ON
THE FIRST OR OTHER
VISITS?

20. CONVERSION REPORTS
WHERE ARE MY
CONVERSIONS COMING
FROM?
IS THERE A LINK
BETWEEN ORGANIC AND
PAID ADVERTISING ON
CONVERSIONS?
WHICH CONVERSIONS
ARE PROVIDING THE
MOST ROI?
DO VISITORS BUY ON
THE FIRST OR OTHER
VISITS?

21. CONVERSION REPORTS
WHERE ARE MY
CONVERSIONS COMING
FROM?
IS THERE A LINK
BETWEEN ORGANIC AND
PAID ADVERTISING ON
CONVERSIONS?
WHICH CONVERSIONS
ARE PROVIDING THE
MOST ROI?
DO VISITORS BUY ON
THE FIRST OR OTHER
VISITS?

22. ADVANCED FEATURES

23. VIEWING THE GALAXY
CUSTOM REPORTS
SETTING UP GOALS SOCIAL REPORTS
USING EVENTS
ADVANCED SEGMENTS

24. USING GOALS / CONVERSIONS

25. USING GOALS / CONVERSIONS

26. USING GOALS / CONVERSIONS

27. CUSTOM REPORTS

28. SOCIAL REPORTS

29. SETTING UP EVENTS

30. ADVANCED SEGMENTS

31. POWER FEATURES
CROSS CHANNEL
ATTRIBUTION
GOOGLE API’S
CONTENT EXPERIMENTS

32. CROSS-CHANNEL ATTRIBUTION

33. CONTENT EXPERIMENTS

34. GOOGLE ANALYTICS API

35. IN SUMMARY
Getting into Orbit

36. USE STANDARD
REPORTS AS BUILDING
BLOCKS

37. USE ADVANCED FEATURES TO
ENHANCE REPORTING

38. USE POWER FEATURES TO FIND
DIAMONDS IN THE RUFF

39. REPORTS FEATURES
POWER FUNCTIONS