Augmented Reality is a new technology which provides ways to blend virtual imaging into the video stream of a mobile device's camera - in real time. It supplements the real world with virtual (computer generated) objects that appear to coexist in the same space as real world.

1. Prepared By:
Kanu Sayal
Android Application Developer
BOSS WEBTECH PVT. LTD
www.bosswebtech.com

2. Augmented reality supplements the real world with virtual (computer
generated) objects that appear to coexist in the same space as real world.

3. Human Brain
 Look out to the Real World through
Eyes.
 Give this information to Brain-
computing powerhouse.
 Brain with the help of its Memory
analyses the images and provides
relevant information.
 A Virtual link is established between
what one is looking at and the
information provided by Brain

5.  Camera feed
 Location data
 Database or web service
 Overlay graphics

7.  Calculate direction and distance to Point of Interest, based on user GPS
location and compass

10. Google Sky Map

11. Wikitude

12. Yelp

13. Sky Siege

14.  Google Goggles

15.  Apple Polar Rose

16. VIRTUAL REALITY AUGMENTED REALITY

17.  Mobile Marketing: Virtual Air Rights
• http://www.youtube.com/watch?v=KRA0SZhKNy
o&feature=player_embedded
 Games
 Location based services

18.  One of the digital strategist predicts “Expect Google to develop a
product that maps physical products with their online
information, making them yet the middleman for Internet advertising” .
 A new report from ABI Research analyst Mark Beccue states that the
technology combining the physical world with virtual imagery and
information will generate only $21 million revenue in 2010, but added
that the total could explode to $3 billion by 2016.
[Refer] http://www.eweek.com/c/a/Mobile-and-Wireless/Google-Apple-to-
Spar-inMobile-Augmented-Reality-534060/

19.  Accuracy Problem : The GPS on a mobile phone normally only gives a
position within around 20 meters, This can lead to problems in
determining exactly what’s within the camera’s view. for example, two
restaurants with different review ratings sit beside each other
 Line of Sight : The GPS position doesn’t tell the AR system where nearby
objects are in relation to each other. You may see augmented reality
information about a building that is close to your position but obscured
by another building.

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