1. Social Media Score Card 4/5/2012
Facebook Fans, Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans,
Industry/Company % Change
3/27 Fans, 4/3 Change 3/27 4/3 Change 3/27 4/3
Airlines 3,343,339 3,353,628 0.3% 3,813,505 3,823,066 0.3% 7,156,844 7,176,694 0.3%
American Airlines 273,649 275,428 0.7% 346,327 349,054 0.8% 619,976 624,482 0.7%
Delta 302,048 303,132 0.4% 308,240 310,172 0.6% 610,288 613,304 0.5%
JetBlue 581,277 583,524 0.4% 1,671,396 1,672,036 0.0% 2,252,673 2,255,560 0.1%
Southwest 2,154,137 2,159,066 0.2% 1,279,898 1,283,086 0.2% 3,434,035 3,442,152 0.2%
United Airlines na 6,075 6,314 3.9% 6,075 6,314 3.9%
USAirways 32,228 32,478 0.8% 201,569 202,404 0.4% 233,797 234,882 0.5%
TOTAL 3,343,339 3,353,628 0.3% 3,813,505 3,823,066 0.3% 7,156,844 7,176,694 0.3%
Footwear/Athletic Apparel 55,419,079 55,586,924 0.3% 734,975 752,456 2.4% 56,154,054 56,339,380 0.3%
Adidas 13,550,342 13,602,227 0.4% 213,357 217,816 2.1% 13,763,699 13,820,043 0.4%
Converse 24,012,136 24,036,318 0.1% 53,468 54,701 2.3% 24,065,604 24,091,019 0.1%
DC Shoes 8,326,646 8,348,960 0.3% 94,300 96,033 1.8% 8,420,946 8,444,993 0.3%
Nike 8,575,227 8,626,685 0.6% 318,703 328,124 3.0% 8,893,930 8,954,809 0.7%
Reebok 954,729 972,734 1.9% 55,147 55,782 1.2% 1,009,876 1,028,516 1.8%
TOTAL 55,419,079 55,586,924 0.3% 734,975 752,456 2.4% 56,154,054 56,339,380 0.3%
Comics 4,306,684 4,333,859 0.6% 367,633 372,237 1.3% 4,674,317 4,706,096 0.7%
DC Comics 605,981 610,081 0.7% 108,584 110,017 1.3% 714,565 720,098 0.8%
Marvel Comics 3,700,703 3,723,778 0.6% 259,049 262,220 1.2% 3,959,752 3,985,998 0.7%
TOTAL 4,306,684 4,333,859 0.6% 367,633 372,237 1.3% 4,674,317 4,706,096 0.7%
Fast Food 45,653,376 45,927,552 0.6% 1,074,355 1,108,138 3.1% 46,727,731 47,035,690 0.7%
Burger King 4,757,246 4,783,022 0.5% 48,299 49,020 1.5% 4,805,545 4,832,042 0.6%
McDonald's 18,299,953 18,454,549 0.8% 372,682 392,910 5.4% 18,672,635 18,847,459 0.9%
Subway 11,934,125 11,996,695 0.5% 415,186 426,048 2.6% 12,349,311 12,422,743 0.6%
Taco Bell 8,477,531 8,486,600 0.1% 171,872 173,480 0.9% 8,649,403 8,660,080 0.1%
Wendy's 2,184,521 2,206,686 1.0% 66,316 66,680 0.5% 2,250,837 2,273,366 1.0%
TOTAL 45,653,376 45,927,552 0.6% 1,074,355 1,108,138 3.1% 46,727,731 47,035,690 0.7%
Beverages 103,301,168 103,569,365 0.3% 2,025,846 2,045,902 1.0% 105,327,014 105,615,267 0.3%
Coca-Cola 40,879,961 40,989,058 0.3% 511,681 515,139 0.7% 41,391,642 41,504,197 0.3%
Dr. Pepper 11,694,636 11,725,089 0.3% 92,877 93,349 0.5% 11,787,513 11,818,438 0.3%
Monster Energy 15,199,482 15,233,061 0.2% 200,584 212,919 6.1% 15,400,066 15,445,980 0.3%
Pepsi 7,911,265 7,948,269 0.5% 634,509 634,432 0.0% 8,545,774 8,582,701 0.4%
Redbull 27,615,824 27,673,888 0.2% 586,195 590,063 0.7% 28,202,019 28,263,951 0.2%
TOTAL 103,301,168 103,569,365 0.3% 2,025,846 2,045,902 1.0% 105,327,014 105,615,267 0.3%
Celebrities (Top 5) 254,210,477 254,814,242 0.2% 62,932,889 64,151,139 1.9% 317,143,366 318,965,381 0.6%
Eminem 55,206,580 55,319,375 0.2% 9,897,354 10,025,651 1.3% 65,103,934 65,345,026 0.4%
Lady Gaga 49,608,737 49,735,701 0.3% 21,630,209 22,091,047 2.1% 71,238,946 71,826,748 0.8%
Michael Jackson 47,033,293 47,120,298 0.2% 653,999 659,034 0.8% 47,687,292 47,779,332 0.2%
Rihanna 53,959,561 54,098,746 0.3% 15,637,391 16,123,461 3.1% 69,596,952 70,222,207 0.9%
Shakira 48,402,306 48,540,123 0.3% 15,113,936 15,251,946 0.9% 63,516,242 63,792,069 0.4%
TOTAL 254,210,477 254,814,242 0.2% 62,932,889 64,151,139 1.9% 317,143,366 318,965,381 0.6%
Favorite Foods 85,537,085 85,858,657 0.4% 77,366 80,653 4.2% 85,614,451 85,939,310 0.4%
Oreo 25,580,715 25,639,920 0.2% 38,920 39,437 1.3% 25,619,635 25,679,357 0.2%
Pringles 18,661,677 18,774,659 0.6% 7,855 10,132 29.0% 18,669,532 18,784,791 0.6%
Reeses 9,110,952 9,119,047 0.1% - - 9,110,952 9,119,047 0.1%
Skittles 21,434,484 21,525,516 0.4% 29,629 30,097 1.6% 21,464,113 21,555,613 0.4%
Starburst 10,749,257 10,799,515 0.5% 962 987 2.6% 10,750,219 10,800,502 0.5%
TOTAL 85,537,085 85,858,657 0.4% 77,366 80,653 4.2% 85,614,451 85,939,310 0.4%
Hospitality (Loyalty Programs) 320,151 320,678 0.2% - - 320,151 320,678 0.2%
Marriott Rewards 224,198 224,246 0.0% na na 224,198 224,246 0.0%
Starwood Preferred Guest 95,953 96,432 0.5% na na 95,953 96,432 0.5%
TOTAL 320,151 320,678 0.2% - - 0.0% 320,151 320,678 0.2%
Gaming 43,733,126 43,895,907 0.4% 1,908,611 1,921,356 0.7% 45,641,737 45,817,263 0.4%
Nintendo 22,113,945 22,195,320 0.4% 203,954 205,959 1.0% 22,317,899 22,401,279 0.4%
Playstation 5,002,659 5,018,536 0.3% 1,248,835 1,253,780 0.4% 6,251,494 6,272,316 0.3%
X-Box 16,616,522 16,682,051 0.4% 455,822 461,617 1.3% 17,072,344 17,143,668 0.4%
TOTAL 43,733,126 43,895,907 0.4% 1,908,611 1,921,356 0.7% 45,641,737 45,817,263 0.4%
TOTAL 595,824,484 597,660,812 0.3% 72,935,180 74,254,947 1.8% 668,759,664 671,915,759 0.5%
Prepared by Awareness, Inc. All Rights Reserved ©2012