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Social Media Marketing: Online Marketing Summit

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Mike Lewis
Mike Lewis

Presentation from online marketing summit in Boston 2008

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Demand Generation 2.0: Social Media Marketing
A Little about us… More importantly… Let’s hear from you
What you will learn today ,[object Object],[object Object],[object Object],[object Object]
What you will learn today
What you will REALLY learn… ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is social media? ,[object Object]
Social Media Marketing ,[object Object]
 
Companies are generally anti-social
[object Object],[object Object],[object Object],So… why change??? Companies are generally anti-social
Introducing: Generation You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How we make decisions
Source: Forrester Research The Traditional Marketing Funnel
Source: Forrester Research The Social Marketing Funnel
Social Media Growth Spending on social media alone will grow to $15 billion by 2012 as marketers understand how to use and measure this channel. Forrester Research, “ US Interactive Marketing Forecast, 2007 To 2012 ”
Social Media Chaos
Interactive vs Tradition Channels http://www.impaqt.com/downloads/US_Interactive_Marketing_Forecast.pdf Effectiveness of emerging technologies are on the rise. Marketers are looking for ways to leverage these technologies
Marketing: Not Keeping up with Customer Demand http://www.ogilvy.com/forrester/The%20Forrester%20Wave_Interactive%20Marketing%20Agencies,%20Q4%202007.pdf Even with an understood increase in effectiveness of social media, Consumers are adopting, but marketers are not keeping pace.
[object Object],[object Object],[object Object],Social Media Pain – Measuring Success
Sample Social Media Marketing LOST Magazine LOST Wiki Interactive Website iTunes Blog Hundreds of fan sites and blogs Alternate Reality Game Novel MOBisodes Message Boards
Social Media Case Study - Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Great… so, what’s it all about? (1) Conversations & (2) Connections
What should I measure? ,[object Object],INFLUENCE ENGAGEMENT
How do I mine this data??
A word of caution…
Be prepared for what you will learn…
Salesforce.com – Dealing with Outages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Truth is… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to monitor and track ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 Steps to Implementing Social media ,[object Object],[object Object],[object Object],[object Object]
Contact Info: Mike Lewis [email_address] 781-308-3572 Google talk: lewismich Twitter: @bostonmike Facebook: http://profile.to/michaellewis/ LinkedIn: http://www.linkedin.com/in/lewismich

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Social Media Marketing: Online Marketing Summit

  • 1. Demand Generation 2.0: Social Media Marketing
  • 2. A Little about us… More importantly… Let’s hear from you
  • 3.
  • 4. What you will learn today
  • 5.
  • 6.
  • 7.
  • 8.  
  • 10.
  • 11.
  • 12. How we make decisions
  • 13. Source: Forrester Research The Traditional Marketing Funnel
  • 14. Source: Forrester Research The Social Marketing Funnel
  • 15. Social Media Growth Spending on social media alone will grow to $15 billion by 2012 as marketers understand how to use and measure this channel. Forrester Research, “ US Interactive Marketing Forecast, 2007 To 2012 ”
  • 17. Interactive vs Tradition Channels http://www.impaqt.com/downloads/US_Interactive_Marketing_Forecast.pdf Effectiveness of emerging technologies are on the rise. Marketers are looking for ways to leverage these technologies
  • 18. Marketing: Not Keeping up with Customer Demand http://www.ogilvy.com/forrester/The%20Forrester%20Wave_Interactive%20Marketing%20Agencies,%20Q4%202007.pdf Even with an understood increase in effectiveness of social media, Consumers are adopting, but marketers are not keeping pace.
  • 19.
  • 20. Sample Social Media Marketing LOST Magazine LOST Wiki Interactive Website iTunes Blog Hundreds of fan sites and blogs Alternate Reality Game Novel MOBisodes Message Boards
  • 21.
  • 22. Great… so, what’s it all about? (1) Conversations & (2) Connections
  • 23.
  • 24. How do I mine this data??
  • 25. A word of caution…
  • 26. Be prepared for what you will learn…
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Contact Info: Mike Lewis [email_address] 781-308-3572 Google talk: lewismich Twitter: @bostonmike Facebook: http://profile.to/michaellewis/ LinkedIn: http://www.linkedin.com/in/lewismich