Talk to me like you know me: How personalized web portals bring value to the healthcare industry
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NESHCo - New England Society For Healthcare Communications Talk to me like you know me: How personalized web portals bring value to the healthcare industry. Chuck Murphy, Boston Interactive Representatives from Boston Interactive will discuss the value of a “wellness portal” for healthcare providers and their customers. "Wellness portals” motivate consumers to be proactive about their health and enhance the relationships between consumers and healthcare providers. Attendees will learn how extreme personalization through a “health assessment” is one effective approach to capturing consumer attention and delivering value to the user as well as the healthcare provider. What You’ll Learn: 1. Engage customers through extreme, dynamic personalization using web technologies 2. Promote wellness and ultimately cost containment for healthcare companies 3. Use unconventional means to enhance your brand equity and connect with your audience Chuck is the Founder and CEO of Boston Interactive. He founded the company in 1999 and grew it from a home-based business to an operation reaching clients from around the world. Chuck frequently speaks on interactive marketing best practices for non profit and healthcare organizations.
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Talk to me like you know me: How personalized web portals bring value to the healthcare industry
- 1. 1
- 4. How to engage customers
- 5. How to keep customers
- 10. Payer Portals
- 13. Calorie Counter
- 14. Nutrition
- 19. Obesity increases risk of diabetes, high cholesterol, high B.P.
- 21. Employees paying 65% more
- 22. Employers paying 78% more
- 26. Associations and Large Groups
- 27. Health Plans
- 28. Hospitals
- 29. Corporations
- 31. Associations and Large Groups
- 32. Health Plans
- 33. Hospitals
- 34. Corporations
- 36. Associations and Large Groups
- 37. Health Plans
- 38. Hospitals
- 39. Corporations
- 41. Associations and Large Groups
- 42. Health Plans
- 43. Hospitals
- 44. Corporations
- 46. Associations and Large Groups
- 47. Health Plans
- 48. Hospitals
- 49. Corporations
- 51. Associations and Large Groups
- 52. Health Plans
- 53. Hospitals
- 54. Corporations
- 56. Associations and Large Groups
- 57. Health Plans
- 58. Hospitals
- 59. Corporations
- 61. Associations and Large Groups
- 62. Health Plans
- 63. Hospitals
- 64. Corporations
- 66. Associations and Large Groups
- 67. Health Plans
- 68. Hospitals
- 69. Corporations
- 71. Associations and Large Groups
- 72. Health Plans
- 73. Hospitals
- 74. Corporations
- 76. Morale up 64%
- 77. Job Satisfaction up 70%
- 79. Energy level up 83%
- 80. Going down:
- 81. Claim costs down 28%
- 82. Physician visits down 17%
- 83. Hospital visits down 63%
- 85. How to do it 20
- 86. How to do it 21
- 87. How to do it 22
- 89. Engage
- 90. Set Objectives
- 92. Personalize it
- 93. Self care tools
- 95. Rewards results
- 96. Motivate
- 98. Control
- 99. Relevant content
- 104. Personalization 31
- 105. How to keep them The Persistent “WOW” 32
- 106. How to keep them The Persistent “WOW” “Repeatedly creating notable experiences” 33
- 107. How to keep them The Persistent “WOW” “Repeatedly creating notable experiences” Loyalty: Evolves naturally from the notable experiences you have with a company over time 34
- 108. The Persistent “WOW” 35
- 109. The Persistent “WOW” 36
- 110. The Persistent “WOW” 37
- 111. The Persistent “WOW” 38
- 112. The Persistent “WOW” 39
- 113. The Persistent “WOW” 40
- 114. The Persistent “WOW” 41
- 115. The Persistent “WOW” 42
- 117. Specific issue
- 118. Social Network
- 119. Self guided
- 121. Specific issue
- 122. Social Network
- 123. Self guided
- 125. Specific issue
- 126. Social Network
- 127. Self guided
- 129. Specific issue
- 130. Social Network
- 131. Self guided
- 133. Specific issue
- 134. Social Network
- 135. Self guided
- 137. Specific issue
- 138. Social Network
- 139. Self guided
- 141. Insurance sponsored
- 142. International
- 143. Early adoption
- 145. Insurance sponsored
- 146. International
- 147. Early adoption
- 149. Insurance sponsored
- 150. International
- 151. Early adoption
- 153. Insurance sponsored
- 154. International
- 155. Early adoption
- 157. Insurance sponsored
- 158. International
- 159. Early adoption
- 161. Insurance sponsored
- 162. International
- 163. Early adoption
- 165. Insurance sponsored
- 166. International
- 167. Early adoption
- 169. Insurance sponsored
- 170. International
- 171. Early adoption
- 173. Insurance sponsored
- 174. International
- 175. Early adoption
- 177. Insurance sponsored
- 178. International
- 179. Early adoption
- 181. Plan, Coach, Reward
- 182. Concepts
- 183. Personalization
- 184. Persistent “WOW”Chuck Murphy cmurphy@bostoninteractive.com
Notas del editor
- Google HealthMicrosoft Healthvault
- Obesity , may 20091/3 weight related
- “Conventional wisdom” healthy people use less healthcare. Less healthcare less bills, less bills less payouts.Better quality of lifeSick lessShift from treatment to prevention
- 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
- 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
- 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
- 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
- 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
- 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
- 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
- 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
- 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
- 50% of companies with over 50 employees have some type of wellness program…Body for life, Weight Watchers, Jenny Craig)
- Du Pont resulted in $1.42 savings for every $1 investedProvidence Health Care had a 28% reductionBerk-Tec reduced HC cost by 18% in one yearCitibank ROI $4.73 per $1 spent
- “Conventional wisdom” healthy people use less healthcare. Less healthcare less bills, less bills less payouts.Better quality of lifeSick less
- “Conventional wisdom” healthy people use less healthcare. Less healthcare less bills, less bills less payouts.Better quality of lifeSick less
- “Conventional wisdom” healthy people use less healthcare. Less healthcare less bills, less bills less payouts.Better quality of lifeSick less
- “Conventional wisdom” healthy people use less healthcare. Less healthcare less bills, less bills less payouts.Better quality of lifeSick less
- Biggest LoserNike virtual teams
- User centric designDr. calls me Chuck not CharlesYou must be Chuck – opposed to Can I help youNorm on Cheers “everybody knows your name”Print - Time Magazine & College Catalogs
- Why some fail – Collapse under their own weight
- Why some fail – Collapse under their own weight
- Why some fail – Collapse under their own weight
- Create, Engage, KeepDon’t set and forget