1. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
US Office : (001) 770.649.0472
UK Office : 44 (0) 1398 320169
www.bottomlineanalytics.com
THE SEMANTIC ENGAGEMENT INDEX - SEITM
TELCOM EXAMPLES
A METRIC TO MEASURE SOCIAL ROI
& MONETIZE THE CUSTOMER EXPERIENCE
2. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
Our Social Media Metric (SEITM) Correlates
with Telcom Customer Trends
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3. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
We Use The SEITM To Decompose Telcom
Engagement Based On Product And Service
Offerings
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Network
4. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
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And, Understand Customer Engagement By
Product Type
5. Copyright Bottom Line Analytics, LLC - All Rights Reserved, 2013
SEITM
APPLYING THE SEITM METRIC
Social Media ROI
Assess the ROI of Spending Levels, Channels And
Campaigns
Content Strategy Development
Identify And Quantify The Key Social Conversations
That Are Driving Brand Engagement
Improve Customer Engagement
Enhance The Execution Of Events, Promotions, Sports
Sponsorship, etc. Based On Consumer Engagement
Marketing Strategy/Crisis Management
Identify And Quantify The Social Conversations That
Are Associated With Key Marketing Issues – e.g. High
Fructose Corn Sugar, Credit Card Fees, Horse Meat
Contamination, Social Responsibility etc.
Net Positive SEI Index
Optimise spend, maximise sales
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6. Simon Brock
Client Services Director - EMEA
Bottom-Line Analytics
E : simon@bottomlineanalytics.com
M : 44 (0) 7824 305325
UK Office : 44 (0) 1398 320169
US Office : (001) 770.649.0472
www.bottomlineanalytics.com