How To Find Your Next Job - Day 2 slides

1
AgendaAgenda
 Using LinkedInUsing LinkedIn
 Writing Your Sales BrochureWriting Your Sales Brochure
 Creating Your Blog and WebsiteCreating Your Blog and Website
 Networking, A Life SkillNetworking, A Life Skill
 Using Email and NewsletterUsing Email and Newsletter
 Preparing for an InterviewPreparing for an Interview
 Wrap- upWrap- up

How to create your electronic
resume using LinkedIn
By David Strom
david@strom.com

Presentations available
• http://slideshare.net/bouncebackstl
4

Agenda
• Ways to beef up your profile
• Do’s and don’ts
• List all of your positions
• Make sure people can contact you
• How to grow your network
• Ask for recommendations
• Privacy and visibility issues
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Why bother
• The new “Parachute”
• Typical business uses
• What happens if you don’t join
• It isn’t just for job seekers
• Start small and develop experience and learn
by using more of its features
7

Your profile
• What is in a name -- header, email identity,
and photo
• Status updates
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What to include in your “headline”
• Photo
• Email address
• A concise way to describe yourself as part of your
name (“computer networking consultant”)
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Ways to show your name
• Nancy Shoup, MBA
• Nancy Shoup, ace project manager
• Nancy Shoup, project manager maven
• Nancy Shoup, project manager professional
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Do’s
• Make sure they are people you can visualize in
your mind or have some memory
• Do check LinkedIn daily
• Make sure you have your settings the way you
intended
• Constantly cultivate and feed your network
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Don’ts
• Don’t send out mass invites to more than 30 people
at once
• Don’t put non-professional items in your status
updates
• Don’t obsess about the number of connections and
build slowly over time
• Don’t just get started on the site two weeks before
you are changing jobs
• Don’t worry too much about using InMail
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List ALL of your positions
• Both paid and volunteer, part-time and full-
time!
• And get recommendations from as many as
possible
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Make sure people can contact you
• Under “edit contact settings”
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How to grow your network
• Sending out invites
• Accepting requests
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Export from email
address book
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Recommendations
• But I don’t know anyone!
• Part time jobs
• Family friends, neighbors, other adults who
know you well can be a good substitute
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Do you want your connections
visible?
• Visit this setting first!
34

Different types of contacts
36

Making your contact info visible
• In Profile/edit contacts:
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Status info visible to contacts
39

Finally: make it a daily habit
• For new job postings on your groups
• For new connections with your network
• To tweak your profile and update your job
history
• To update your status with noteworthy
activities, meetings, or plans
44

Good luck with your networking!
David Strom
(310) 857-6867
david@strom.com
http://strominator.com
http://webinformant.tv
Slides available:
http://slideshare.net/davidstrom
45

Resume WritingResume Writing
Your Sales BrochureYour Sales Brochure
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Property ofProperty of
Frank DanzoFrank Danzo

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AgendaAgenda
 Purpose of your resumePurpose of your resume
 Become a newspaper editorBecome a newspaper editor
 Clarity of your resumeClarity of your resume
 Thirty second thumb testThirty second thumb test
 Constructing your resumeConstructing your resume
 Results Action FormatResults Action Format
 Electronically sending your resumeElectronically sending your resume
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Your Resume Sales BrochureYour Resume Sales Brochure
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Purpose of a ResumePurpose of a Resume
 Support your selling effortsSupport your selling efforts
 Communicate two messagesCommunicate two messages
1.1. What type of job you are looking forWhat type of job you are looking for
2.2. Why you are qualified to do this jobWhy you are qualified to do this job
 Generate Interest in learning more about youGenerate Interest in learning more about you
 Start a conversation with youStart a conversation with you

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A Resume is….
 Sales ToolSales Tool
 Snapshot of your careerSnapshot of your career
 Employer screeningEmployer screening
A Resume is not…
 ConfessionalConfessional
 History BookHistory Book
 Job ApplicationJob Application

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Resume do’s….
 Be truthfulBe truthful
 Use action verbsUse action verbs
 Use numbersUse numbers
 Highlight skillsHighlight skills
 Highlight accomplishmentsHighlight accomplishments
 No more than two pagesNo more than two pages
 Review for accuracyReview for accuracy
Resume don’ts…
 Include referencesInclude references
 Start sentences with “I”Start sentences with “I”
 AbbreviateAbbreviate
 Use past industry jargonUse past industry jargon
 Include personal informationInclude personal information

Number of resumesNumber of resumes
 One resume that is your best effortOne resume that is your best effort
 Only modify your resume when applying for a specific jobOnly modify your resume when applying for a specific job
 Make sure you are talking their languageMake sure you are talking their language
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You are the Editor of your newspaper
“Karen Muth Times”

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You are writing the front page for
your newspaper
•What is the headline?
•What are the support stories?

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What will motivate someone
to pick up your newspaper
and read it?

Exercise OneExercise One
1.1. Take out your resumeTake out your resume
2.2. Turn it over face downTurn it over face down
3.3. Hand it to the person on your leftHand it to the person on your left
4.4. If you know this person pass it to some elseIf you know this person pass it to some else
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Exercise OneExercise One
 When instructed turn the resume overWhen instructed turn the resume over
 You will have 30 seconds to to answer two questionsYou will have 30 seconds to to answer two questions
1.1. What type of job is this person looking for?What type of job is this person looking for?
2.2. Two reasons why they are qualified for this type of job?Two reasons why they are qualified for this type of job?
 Write your answers on the top of the resumeWrite your answers on the top of the resume
 Return the resume to its ownerReturn the resume to its owner
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Thirty Second Thumb TestThirty Second Thumb Test

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Exercise TwoExercise Two
 Fold the first page of your resume in halfFold the first page of your resume in half
 Hand it to the person on your rightHand it to the person on your right
 If you know this person pass it on to someone elseIf you know this person pass it on to someone else
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Exercise TwoExercise Two
 When instructed read the first half page resumeWhen instructed read the first half page resume
 You have 30 seconds to decide if the resume passes the thirtyYou have 30 seconds to decide if the resume passes the thirty
second thumb testsecond thumb test
 Write pass or fail on the top of the resumeWrite pass or fail on the top of the resume
 Hand it back to its ownerHand it back to its owner

Profile
Narrative describing your function, transferable skills and personal characteristics. These
are the features of the product you are selling “YOU”. No more than four lines long.
•Three or four accomplishments in the results action format
• Demonstrates application of transferable skills
• Creditability of producing results
Unique training, experience or ability
Name and contact information
Work Experience in chronological order
Education and Training
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Professional Affiliations and Military
Community Services

Profile
Narrative describing your function, transferable skills and personal characteristics. These
are the features of the product you are selling “YOU”. No more than four lines long.
•Three or four accomplishments in the results action format
• Demonstrates application of transferable skills
• Creditability of producing results
Unique training, experience or ability
Name and contact information
This portion of your resume is the most valuable real estate you
have. Invest the right amount of time to make sure it is on target.
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How to send your resumeHow to send your resume
 Convert to PDF so that you do not have to worry about formattingConvert to PDF so that you do not have to worry about formatting
 Create a text only version in case required by an online applicationCreate a text only version in case required by an online application
 Eliminate all graphics such as linesEliminate all graphics such as lines
 Eliminate all formatting such as bold, margins or centeringEliminate all formatting such as bold, margins or centering
 Set margins to 65 charactersSet margins to 65 characters
 Use basic font such as Arial, Times New Roman or CourierUse basic font such as Arial, Times New Roman or Courier
 Use space key to indent instead of tabs or alignmentUse space key to indent instead of tabs or alignment
 Save as Plain TextSave as Plain Text
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Purpose of a ResumePurpose of a Resume
 Support your selling effortsSupport your selling efforts
 Communicate two messagesCommunicate two messages
1.1. What type of job you are looking forWhat type of job you are looking for
2.2. Why you are qualified to do this jobWhy you are qualified to do this job
 Generate Interest in learning more about youGenerate Interest in learning more about you
 Start a conversation with youStart a conversation with you

71
You are writing the front page for
your newspaper
•What is the headline?
•What are the support stories?

How to create your blog and
personal Web site
By David Strom
david@strom.com

Agenda
• The web site becomes your resume
• What about blogs
• What about Twitter?
74

Become master of your domain
No, not that kind
of domain!
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The Internet domain!
• You need your own dot com!
• Remember my business card?
77

Why a domain?
It is all about branding!
78

Hosting your Web site
• You need a Web server
• A hosting provider (different from domain
provider), also called a registrar
• Web browser to control and configure
• And content!
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Why blogs are a better Web site
• No programming required
• Easy to make frequent updates
• Easy to quickly change the appearance of your
pages
• Automatic posting of your content to Google’s
search index
85

The blog IS your Web site
• Make it your first and in some cases your only
Web presence
• It is very simple to setup!
86

Use blog hosting providers
87Wordpress.com

Ties into LinkedIn
• External Web sites
• Wordpressblogs
• Twitter feed
96

List your Web sites
• Use the “other” choice
• Also can put a 4th in “Interests”
• This is what it will look like on screen:
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Good luck with your blog!
David Strom
(310) 857-6867
david@strom.com
Slides available:
103

Networking, A Life SkillNetworking, A Life Skill
Tap the Hidden Job MarketTap the Hidden Job Market
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AgendaAgenda
 How are jobs found?How are jobs found?
 Elements of a Successful Job SearchElements of a Successful Job Search
 Personal Marketing StoryPersonal Marketing Story
 Target companies and peopleTarget companies and people
 Networking ToolsNetworking Tools
 Networking GuidelinesNetworking Guidelines
 Networking ProcessNetworking Process

How are Jobs Found?How are Jobs Found?
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Successful Job SearchSuccessful Job Search

Personal Marketing StoryPersonal Marketing Story
108

LinkedInLinkedIn
113Property of Frank DanzoProperty of Frank Danzo

The biggest mistake that job seekersThe biggest mistake that job seekers
make when networking?make when networking?
114

Business CardsBusiness Cards
Jerry Chapman
Sales Professional
314-594-0923
Jchapman@gmail.com
34 West Ridge St. Louis, MO 63087
Jerry Chapman
314-594-0923
Jchapman@gmail.com
34 West Ridge St. Louis, MO 63087
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Brent KoffmanBrent Koffman
555-999-8888555-999-8888
bckoffman@yahoo.combckoffman@yahoo.com
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Networking ProcessNetworking Process

 Friends
 Family
 Church
 Kids Sports
 Vendors
 Consultants
 Accountants
 Bankers
 Attorneys
 Past jobs
 Professional Org.
 Insurance Agents
 Alumni Org.
 Neighbors
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Networking GuidelinesNetworking Guidelines

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Networking Touch PointsNetworking Touch Points

128
Networking Meeting ProcessNetworking Meeting Process

Do you know
anyone on my
target list?
How do you know
this person?
May I use your
name as an
introduction?
Do you have their
current phone
number?
I would prefer
to contact
them first.
That would be great
but you have
already invested
time meeting with
me.
I would be happy to
contact them so
that you do not
need to invest any
more time.
If I do not have any
luck I will contact
you and request
assistance.
No, I should
contact them
first.
If that is what
works best for you
that will be great.
Would it be alright
if I check back with
you in a week?
I want to make sure
my follow up is
timely after you
make the contact.

130
Networking Meeting ProcessNetworking Meeting Process

131
Networking ProcessNetworking Process

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Invest in Your Network!Invest in Your Network!
Strengthen Your Network!Strengthen Your Network!
Expand Your Network!Expand Your Network!

How to use emails and
newsletters to spread the word +
JobAngels
By David Strom
david@strom.com

Agenda
• Good and bad email choices
• How to communicate with prospects
• Why an email newsletter is important
• Job Angels stuff
135

Bad email IDs
• kygirl@hotmail.com
• Something involving your favorite fruit names
• Anything @ juno.com
136

Good email choices
• Use your own domain that you mastered
• Work proactively with your contacts to keep
in touch
• Start your own email newsletter
137

Google Apps
• Standard: free and 7 GB mailbox for up to 50
email accounts
• Premier: $50/user/year and 25 GB mailbox
and unlimited accounts
• Non profits can get Premier for free!
138

Set up your email software with your domain
http://www.google.com/a/cpanel/domain/new
139

Why is a mailing list important?
140

Email choices
• Free: Yahoo Groups
• Cheap: Mailman on
EMWD.com ($4/mo)
• Expensive:
ConstantContact.com
($30/mo and up)
141

• Need a Yahoo email ID
• Find a group name that matches your domain
and book title
• Import your contacts and keep adding people
that you meet
142

Our regional work force is evolving
away from
152

The old methods of job acquisition
154

What do these things
have in common?
• See a Broadway play
• Perform brain surgery
• Come to a wedding
• Donate blood
155

Time for a new jobs strategy
159

St. Louis 1st local chapter!
160

Some other LinkedIn groups
162

Good luck with your job search!
David Strom
(310) 857-6867
david@strom.com
Slides available:
163

Preparing For An InterviewPreparing For An Interview
Build Confidence and WOW employersBuild Confidence and WOW employers

AgendaAgenda
 Why interviews fail?Why interviews fail?
 Interviewers goals?Interviewers goals?
 Getting Mentally PreparedGetting Mentally Prepared
 Preparation ToolsPreparation Tools
 Interview ToolsInterview Tools
 Follow UpFollow Up
165

Why Interviews Fail?Why Interviews Fail?
 Poor personal appearancePoor personal appearance
 Poor grammarPoor grammar
 Poor eye-contactPoor eye-contact
 Arriving lateArriving late
 No enthusiasmNo enthusiasm
 Derogatory remarks about past employersDerogatory remarks about past employers
 Not doing your homeworkNot doing your homework
 Being too humbleBeing too humble
 Talking too much or too littleTalking too much or too little
 No follow up after the interviewNo follow up after the interview
166

What Interviewers are trying to conclude?What Interviewers are trying to conclude?
 Can you effectively perform the roleCan you effectively perform the role
– Focus on achievementsFocus on achievements
– Highlight skillsHighlight skills
– Share experiencesShare experiences
– Demonstrate ability to communicateDemonstrate ability to communicate
– FlexibilityFlexibility
167

 Are you professionally and personallyAre you professionally and personally
motivated to succeed?motivated to succeed?
– Past accomplishmentsPast accomplishments
– Why do you want the job?Why do you want the job?
– Career ambitionsCareer ambitions
168

 Will you fit it in the organization?Will you fit it in the organization?
– LikeabilityLikeability
– TeamworkTeamwork
– InterpersonalInterpersonal
169

Make Sure You AreMake Sure You Are
Mentally PreparedMentally Prepared
170

 Stop talking about what youStop talking about what you
““DID”DID”
for your last employer.for your last employer.
 Start talking about what you willStart talking about what you will
““DO”DO”
for your future employer.for your future employer.
172

Interview PreparationInterview Preparation
Prior to your interviewPrior to your interview
 Write answers to toughest interview questionsWrite answers to toughest interview questions
 Write answers to toughest behavioral questionsWrite answers to toughest behavioral questions
 Write out ACCOMPLISHMENT STORIESWrite out ACCOMPLISHMENT STORIES
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When Answering QuestionsWhen Answering Questions
 NameName
 NumberNumber
 TitleTitle
 Give the conclusion you wantGive the conclusion you want
 Happy endingHappy ending
174

Accomplishment StoriesAccomplishment Stories
When you answer questions tell stories.When you answer questions tell stories.
 Keeps the listeners attentionKeeps the listeners attention
 Easier for others to rememberEasier for others to remember
 Connects you closer to the questionConnects you closer to the question
175
Property of Frank DanzoProperty of Frank Danzo

When you answer questions tellWhen you answer questions tell
stories in the STAR format.stories in the STAR format.
 ST – Situation – 2 – 3 sentencesST – Situation – 2 – 3 sentences
 A – Action – 4 – 6 sentencesA – Action – 4 – 6 sentences
 R – Results – 1 – 2 sentencesR – Results – 1 – 2 sentences
Let’s review an exampleLet’s review an example
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ExerciseExercise
1.1. Write answers to toughest interview questionsWrite answers to toughest interview questions
 What is your biggest weakness?What is your biggest weakness?
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When you get asked to interviewWhen you get asked to interview
1.1. REQUIREMENTS vs QUALIFICATIONSREQUIREMENTS vs QUALIFICATIONS
2.2. CHEAT SHEETCHEAT SHEET
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1.1. REQUIREMENTS vs QUALIFICATIONSREQUIREMENTS vs QUALIFICATIONS
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RequirementsRequirements
vsvs
QualificationsQualifications

182
RequirementsRequirements
vsvs
QualificationsQualifications

1.1. CHEAT SHEETCHEAT SHEET
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CheatCheat
SheetSheet

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1.1. Send hand written thank you notes toSend hand written thank you notes to
everyone you interview with or assistseveryone you interview with or assists
with the processwith the process
2.2. Email a summary of why you are theEmail a summary of why you are the
best candidate before the decision datebest candidate before the decision date
reminding them of your key sellingreminding them of your key selling
points and your interest in the positionpoints and your interest in the position
3.3. Follow any other agreed upon follow upFollow any other agreed upon follow up
from the interviewfrom the interview
Follow upFollow up

Job offers are not always given to theJob offers are not always given to the
best candidate but the best….best candidate but the best….
1.1. PreparedPrepared
2.2. PerformancePerformance
3.3. Follow throughFollow through
Let this be you!!!!Let this be you!!!!
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Wrap-UpWrap-Up
 Creating Your Personal Marketing PlanCreating Your Personal Marketing Plan
– Transferrable Skills – Your Value!Transferrable Skills – Your Value!
– Career Options – Your Function!Career Options – Your Function!
– Target Companies – Your Focus!Target Companies – Your Focus!
– Learning the Culture – Will you fit?Learning the Culture – Will you fit?
– Creating an Electronic Presence – Being found!Creating an Electronic Presence – Being found!
– Networking – Meeting the right people!Networking – Meeting the right people!
– Preparing for an Interview – Standing out!Preparing for an Interview – Standing out!
188

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