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Wearable Technology – The Basics
Wearable Tech Group September Workshop
September 10, 2013
Ahmed Bouzid – Co-Founder & CEO, XOWi, Inc.
Weiye Ma – Co-Founder &CTO, XOWi, Inc.
Wearable Technology?
What’s the fuss all about?
 Isn’t everything that we wear already some sort of technology?
 A manufactured tool that solves a problem?
 Clothing
 Glasses
 Hearing aids
 Watches
 Cell Phones: Worn on belt
The Wearables in Our Lives
Clothing
 To: keep us warm
 To protect us from injury (shoes)
 Protect us from disease (gloves)
 Aesthetics - makes us look good
 Meaning: rings, expensive clothes
Glasses
 A bit more technologically sophisticated
 Improves our vision
 Protects against sun glare
Hearing aids
 Improves our hearing
The cell phone
 Worn on belt

Watches
 Tells time: Pocket watch, Wrist watch
 Digital watch: Time, timers, stop watches
Form & Function
Wearables =

Aesthetics + Pragmatics
 It needs to look good as well as do its job
 Balance changes from one wearable to

another
 Digital watches: Function more important than

form
 Sun glasses: Looking good is crucial
Why a Wearable?
 Don’t have to look for it: you forget it’s

there until you need it
 You don’t have to put it away: when you are

done with it, you just go on (unlike a
smartphone – you have to put it back where
it was)
 Can’t lose it (vs. smartphone device) – it’s

attached to your body
 It’s the cool thing (until it becomes

mainstream)
The New Wearables
Wearable is an electronic device that extends the functionality
of your smartphone





Smart Watches: Sony, Pebble, Samsung, etc.
Wrist Bands - UP
Google Glass
Bluetooth ear phones

Some new ones





Embrace+ Bracelet
Kapture audio recorder
Memoto camera
XOWI Voice Companion
The New Possibilities
Ever shrinking devices
 Large mainframes/minis/desktops/laptops/tablets/smartphone/wearables
 Size growing smaller -> opens new use possibilities

Forms rarely fully replace one another other
 Overlaps: tablet and laptop / smartphone and tablet / smartphone and wearables
 Each device has its strengths:
 Tablet vs. Laptop
 Smartphone vs. Tablet
 Smartphone vs. Wearables
Wearables Market Size
 $2.7 billion in revenue in 2012
 Expected to reach $8.3 billion in 2018
 Growing at CAGR ~ 17.71% from 2013 to 2018
 Consumer application sector accounting for

$2.4 billion

 Wrist-wear devices accounted for $876.70

million in revenue

 Product shipments ~ 2.7 billion units in 2018
 U.S. accounts for more than 80.00% of the

market
What’s Next?
 Expect an eruption of Wearables
 Apple will finally jump in early next year – Apple is behind the curve
 No clear leader will emerge: war

between Google & Apple will heat
up mid next year
 Innovation will come from small

startups
 Consolidations as markets and

categories emerge

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Wearable Technology: A Quick Overview

  • 1. Wearable Technology – The Basics Wearable Tech Group September Workshop September 10, 2013 Ahmed Bouzid – Co-Founder & CEO, XOWi, Inc. Weiye Ma – Co-Founder &CTO, XOWi, Inc.
  • 2. Wearable Technology? What’s the fuss all about?  Isn’t everything that we wear already some sort of technology?  A manufactured tool that solves a problem?  Clothing  Glasses  Hearing aids  Watches  Cell Phones: Worn on belt
  • 3. The Wearables in Our Lives Clothing  To: keep us warm  To protect us from injury (shoes)  Protect us from disease (gloves)  Aesthetics - makes us look good  Meaning: rings, expensive clothes Glasses  A bit more technologically sophisticated  Improves our vision  Protects against sun glare Hearing aids  Improves our hearing The cell phone  Worn on belt Watches  Tells time: Pocket watch, Wrist watch  Digital watch: Time, timers, stop watches
  • 4. Form & Function Wearables = Aesthetics + Pragmatics  It needs to look good as well as do its job  Balance changes from one wearable to another  Digital watches: Function more important than form  Sun glasses: Looking good is crucial
  • 5. Why a Wearable?  Don’t have to look for it: you forget it’s there until you need it  You don’t have to put it away: when you are done with it, you just go on (unlike a smartphone – you have to put it back where it was)  Can’t lose it (vs. smartphone device) – it’s attached to your body  It’s the cool thing (until it becomes mainstream)
  • 6. The New Wearables Wearable is an electronic device that extends the functionality of your smartphone     Smart Watches: Sony, Pebble, Samsung, etc. Wrist Bands - UP Google Glass Bluetooth ear phones Some new ones     Embrace+ Bracelet Kapture audio recorder Memoto camera XOWI Voice Companion
  • 7. The New Possibilities Ever shrinking devices  Large mainframes/minis/desktops/laptops/tablets/smartphone/wearables  Size growing smaller -> opens new use possibilities Forms rarely fully replace one another other  Overlaps: tablet and laptop / smartphone and tablet / smartphone and wearables  Each device has its strengths:  Tablet vs. Laptop  Smartphone vs. Tablet  Smartphone vs. Wearables
  • 8. Wearables Market Size  $2.7 billion in revenue in 2012  Expected to reach $8.3 billion in 2018  Growing at CAGR ~ 17.71% from 2013 to 2018  Consumer application sector accounting for $2.4 billion  Wrist-wear devices accounted for $876.70 million in revenue  Product shipments ~ 2.7 billion units in 2018  U.S. accounts for more than 80.00% of the market
  • 9. What’s Next?  Expect an eruption of Wearables  Apple will finally jump in early next year – Apple is behind the curve  No clear leader will emerge: war between Google & Apple will heat up mid next year  Innovation will come from small startups  Consolidations as markets and categories emerge