Small Business Resource Network, Southwest Florida, July 2012
A short introduction on business related aspect of a Facebook presence for small business owners.
1. “How to use Facebook for
Business?”
"
Birgit Pauli-Haack, July 2012
2. Business Reasons to Be on Facebook
1. Inbound Marketing activity to increase Traffic on your
website
2. Connect with customer and future customers on their
terms (where your target audience hangs out)
3. Create share-able content for your
cheerleaders/strategic partners/members of your
business network on social networks
4. Use FB advertising for target audience
5. Get found in FB searches
4. Facebook Profile and Pages
Profile sychnronous follow back,
Subscription = public posts for subscribers, no follow
back
Page = Like, no follow back.
Recommendation:
Set-up a profile for you personally
Enable public Subscription
Set-up Business Brand Page
= Best of both worlds
5. Top Strategies
Highlighting basic info about your business,
Sharing photos and videos,
Having conversations with customers,
Providing customer support, and
Holding contests and giveaways.
6. Notes
Post w/ call to action “Like this” if agree, comment use
questions.
Fans see your post in their newsfeeds, among the ones
from their friends & other pages.
70% of fans never return to a company’s page. They get
all their information from your post that appear in their
feed.
Increase Exposure by Commenting on other company’s
pages.
7. Sharing Links on Facebook
Test your own website for Rich Snippet compatibility
8. Rich Snippets
Twitter auto-posts to
Facebook, w/ Rich
Snippet
When you comment,
leave a link and it
shows “Rich
Snippet Preview”
16. Facebook “EdgeRank”
Facebook's SecretSauce (tm) Relevance Meter
Algorithm to gauge Relevance of friends & brands posts,
to determine bubbling up in other newsfeeds
Average EdgeRank is determined by
Engagement of your content through Like & Comments
Especially Shared content.
Build Affinity with your audience, therefore increasing your
Reach onto their news feeds.
The more people engage, the more of your post they’ll
see.
Don't for get 90/10/1 rule, though.
17. Promote your Facebook Page
Put FB like buttons on all other online communication.
Blog posts
Other web pages
Email newsletter
Add Facebook Widget to website
Buy Facebook Ads.
19. Connet & Meet Online
My Personal Profile Company Profile
Email w/ ideas and Blog on Tumblr
questions Blog on Relevanza
bph@relevanza.com www.relevanza.com
Follow me on Twitter Follow Us on Twitter
@bph @Relevanza
My Facebook Profile Facebook.com/Relevanza
This slideshow and more:
http://socialmediatechnology.tumblr.com
Subscribe to “This Week in Social Media” email list: