Turning Passion to Profit - Online Marketing - Session 3
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Slidedeck of 3rd Session of Online Marketing & Social media Track by Birgit Pauli-Haack, Relevanza, Inc. 4th Annual Turning Passion to Profit hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University.
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Turning Passion to Profit - Online Marketing - Session 3
- 1. Google+ (Plus) Yet another social network? Birgit Pauli-Haack, October 2012
- 2. Why Bother? Fast Growth Time to reach 50 million users - 88days. Google+ Currently 400 mio users (09/2012)
- 3. Why Bother? Ubiquitous Google Unifying Toolbar over all Google Applications Calendar, Gmail, Photos, Gdrive, News,Maps.. Notifcation in Red: comments, +1, shared, circled, circled back.
- 4. Why Bother? Search Results Comscore & Highwire - Google Search 65%, Bing 15%, Yahoo 14%. Stats on a client’s site…
- 5. Why Bother? - Search
- 6. Why Bother? Social Search
- 7. Why Bother? Identifies Experts
- 8. Why Bother? Search New Rules of Engagement ...Page 1, Position 1 is no longer the gold standard for successful SEO strategies. ComScore
- 9. Power: Public Search in Google+
- 10. Getting started... http://plus.google.com Sign-in w/ your @gmail account or Sign-in w/ Google Apps account (@company.com) or create an account.
- 11. Your Profile: About ProfilePhoto Introduction Links to SNS
- 12. Your Google+ Page: About ProfilePhoto Introduction Links to SNS Post
- 13. Your Profile: Public Posts Share early, share often! Linke, photos, videos Comments # +1 (=likes) # of shares
- 16. Power Feature: Hangout On The Air Invite up to 9 people to video chat and broadcast live to the rest of the world.
- 18. Power Feature: Events Integrated in Google Calendar
- 19. Power Feature: Maps +Google+ Local Claim Your Business Online!
- 20. Measuring SEO Impact: Tools Google Webmaster Tools Google Analytics
- 21. Webmaster Tools: Search Queries
- 22. Webmaster Tools: Back Links
- 23. Webmaster Tools: Index Status Number of pages in Google Search Index
- 25. Google Analytics: Traffic Sources
- 26. Review Referral Traffic on your website The minimum you put in is the maximum you can expect to get out. – Karl Gibbons
Notas del editor
- (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
- Google is the fastest growing Social network right now. Google+ Reached 50million users within the first 90 days, A milestone that tool Twitter, Facebook almost 3 years. As the digital literacy in the population grows entering a new networks isn't as hard any more. (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
- Google has the advantage that a lot of people use their other free services around the net, Gmail, Calendar Document Photos and more. (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
- Right, who are we kidding? We do Google. In this graphic the big blue pie of the cake is 87% Google. The market analysts estimate the overall market share of Google by 65%. But you know how the Joke goes? For Internet search, I use Google, and so does Bing. The numbers are from a site's webstats. The site has about 1.2 million page views as month and about, 35% of those visits come through Search Engines. Social Network sharing drives traffic to the site roughly about 12% of the traffic. 92% of all purchasing decisions start with an online search. The is a whole black hat industry out there doing nothing but Search Engine Optimization. And Google employes about 100 people in the Spam fighting department. Social Network add a very important component to the quality of a search. Let's take a look.... (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
- Conventional Search: You put in a set of keywords and trust Google to place the most relevant links on top of the search results page. We are trained that the msot relevant links are on top and there further down the page or on subsequent page the level of relevance decreased. Apart from that the links look all the same. This changes drastically, when i tell google who I am. I log into my google account. Most of the time I am logged in any way because I live on email. (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
- The situation for me changes. Now Google becomes Superman and gives me more help sorting through relevance for me. Now avatars of my friends/followers show up, telling me, that this person has share it and who I am connected to that person. It also adds those links, that I have plussed One before, and marked it as standing out . How much richer and more focused my search is now? What do you think? (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
- It adds what's called social signals. It has it from Twitter, from Google+, not yet from Facebook as most sharing is done behind the Facebook login wall. And for Facebook, having access to the data is a business model so they are careful making it public. The Google crawlers are not yet going to Facebook. On this slides you see addtional signales: You see a hot links for authors, going back to Google+ and you see how many other Google+ people put the author into their circles. "So und so shared this on Google+" (9) Public Search for Google+ (11) (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
- The social race is not about users per se. That's why Google is not really worried not having success in social. The success will come as they are very strong in Search. That race Facebook has already lost for now. But also the SEO business has changed considerably. Page 1, Position 1 is no longer the gold standard for successful SEO strategies. Users are back into the drivers seat in how search results are perceived. It's not who scammes Google more, it's who connects on content and on expertise. (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
- And it also helps people stopping by at your profile to see if you contribute to the conversation, comments and +1s are also public with your posts. Can be all about your business and the relevant information. (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3
- If you carefully assembly a few circles with experts in a fields or groups or people you trust, sharing a particular circle will help others to connect with the group as well. Group of employees, Your training team, A publisher shares a group of authors, You know group of trusted resources, A professional organization shares the circle of their board members. Rober Scoble shares a group of photographers You can share them on your website as well as in your posts. (c) 2012 Birgit Pauli-Haack, Relevanza, bph@relevanza.com Turning Passion to Profit 2012 Social Media Track - Session 3