Business model generation 書摘

書摘 - Business Model Generation Alexander Osterwalder 等著商業模式創新與新事業企劃培訓課程指定閱讀

書摘整理人鄭啟川商業模式創新與新事業企劃實作課程主講人現任職位：創新企劃顧問有限公司總經理 WBSA 世界商務策劃師聯合會台灣辦事處負責人 TBSA 台灣商務策劃協會理事長核心專長：策略思考、商業模式設計、企劃教學設計聯絡方式 [email_address] 02-27023003 臉書粉絲團 : 創新企劃學院 - 鄭啟川的 CEO 觀點

商業模式的九個構成要素 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

要素一、目標市場 / 客群 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

要素二、價值提案 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

要素三、通路 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

要素四、顧客關係 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

要素五、營收來源 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

要素六、關鍵資源 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

要素七、關鍵活動 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

要素八、關鍵夥伴 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

要素九、成本結構 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

商業模式的類型 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

商業模式設計的六種技術 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

技術一、消費者洞察 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

技術二、創意發想流程 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

商業模式創新 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

腦力激盪法的規則 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

技術三、影像化思考 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

商業模式草圖看板範例（ business model canvas poster ）

技術四、原型製作 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

技術五、說故事 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

技術六、劇本思考 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

商業模式的環境因素 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

商業模式設計的五大流程 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business model generation 書摘

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Business model generation 書摘