Workana is a marketplace for freelance and remote work founded in 2012 that connects clients and freelance workers in Brazil, Spanish-speaking Latin America, and US Hispanics. It allows both clients and freelancers to join for free, clients to post jobs for free, and freelancers to bid on jobs with payments only occurring if an agreement is reached, with Workana taking a 15% cut. While the trend of online freelancing has started globally, Latin America has yet to participate, representing an opportunity in a growing e-commerce and freelancing market worth over $1 billion in the next few years. Workana has seen amazing initial traction with over 7,000 registered workers, over 150 posted projects averaging 14 bids each

1. Powered by:
Startup World
August 24th – São Paulo

2. A marketplace for freelance and remote work
What is Workana?
For Brazil, Spanish-speaking Latin America and US Hispanics
Founded in April 2012

3. Work is no longer a place you go.
Work is something you do.

4. Why now?

5. Culture

6. Technology

7. Our business
Free to join | both for clients and workers
Free to post jobs | free to bid for jobs
Open bidding | market decides actual rate
Only pay when agreement is reached
Workana gets 15% of money agreed
Cash in/out: Paypal, Mercadopago, Payoneer

8. Competitive landscape
Generic
Niche
Local

9. The trend has started

10. But LatAm is not playing yet
Source: freelancer.com

11. Opportunity in Latin America and
U.S. Hispanics
No local option | language, payments, benefits
Community with strong offline freelancing ties
E-Commerce: over $30bn in 2011.
Market size: $160 MM in 2012
Over a billion in 3 years

12. Timeline

14. Amazing initial traction

15. Amazing initial traction

16. In every way…
+7000 registered workers
Over 150 posted projects
Average of 14 bids per project
Over 40 messages per project
USD 400 average job size

18. THANK YOU!