Seema Rao, Cleveland Museum of Art, USA, Patty Edmonson, Cleveland Museum of Art, USA, Brad Baer, Bluecadet, USA, Ashley Weinard, Eduseum Consulting, USA
Concept mapping is a technique rooted in the constructivist theory that learning is an active process that happens through the interaction of experience and new ideas. In the how-to session associated with this paper, attendees learn how to create concept maps as a tool for effective communication in museums both internally and with visitors. Presenters share three examples of how they used concept mapping in the development of digital projects, collaboratively create a concept map to demonstrate process and benefit, and lead a concept mapping session.
Objectives of the session include that participants learn how to create and facilitate a collective concept-mapping experience. Participants reflect collectively on the value and application of concept mapping as a way to see a familiar idea “sideways,” from new perspectives and depths; visualize thinking; identify common ground across collaborators; and collect, organize, and share ideas. Participants also brainstorm and explore possible internal/external applications.
Bibliography:
Falk, J. H., T. Moussouri, and D. Coulson. “The Effect of Visitors’ Agendas on Museum Learning.” Curator: The Museum Journal 41:2 (1998): 107 - 120. http://www.depts.ttu.edu/museumttu/CFASWebsite/5333/Supplemental%20Readings%202011/Falk_The%20Effect%20of%20Visitor's%20Agendas.pdf
Maldonado, Roberto Martinez, Judy Kay, and Kalina Yacef. “Analysing Knowledge Generation and Acquisition from Individual and Face-to-Face Collaborative Concept Mapping.” From Concept Maps: Theory, Methodology, Technology. Proc. of the Fifth Int. Conference on Concept Mapping, Valletta, Malta 2012. http://cmc.ihmc.us/cmc2012papers/cmc2012-p45.pdf
Novak, J. D. & A. J. Cañas. “The Theory Underlying Concept Maps and How to Construct Them, Technical Report IHMC CmapTools 2006-01 Rev 01-2008.” Florida Institute for Human and Machine Cognition, 2008. http://cmap.ihmc.us/Publications/ResearchPapers/TheoryUnderlyingConceptMaps.pdf.
16. Travel of
Ideas and
Technology
Discover the
context of travel
Consider how
ideas and beliefs
travel and
influence
artworks
Mother and child,
Nevers, still life
Globalization
Desire and
Fashion
Explore how
these artists use
imitation to
market their
works (in this
case porcelain)
Explore how
exotic, imported
works of art are
transformed and
showcased in
the west
Depicting
the
unknown
Explore how
artists depict
places and
people they
have not seen
Concepts
Related
Activities
Coconut Cup, mounted
porcelain , and still life
Nevers and
Delft
Ship painting,
compass, Namban
Namban, Delft,
and Coconut cup
Comparisons
How do artists imagine
unknown places?
How do ideas travel
around the globe?
Why were these
objects desired?
17. Why do artworks travel?/Why does desire fuel trade?/Why do people want these?
Where are these
from?
Click on each
Artwork for
more
How do ideas travel
around the globe?
Why were these
fashionable?
Transmission of
motifs
Faith
Compare the Van Leeuwen, Delft
plate, Coconut Cup, Namban,
Nevers , Chelsea porcelain
See Outline for specific
details for each artwork
Interactives/ or
Dilemmas
Tour
Key
Compare the Coconut cup, the
mount porcelain, Van der
Weyden, Nevers
Compare the Namban, the Christian
Porcelain, the Nevers and the Delft
Tour
Porcelain and
desire
Tour
Where
are they
from?
How did artworks
travel?
Trade, navigation,
and optics
Map it!
Depicting
Foreigners
Curios and
Oddities
Why
would a
museum
collect a
compass?
Use
it!
How
was this
made?
25. O U R P R O C E S S
Project Discovery / Context
1. Project Context
Project Context
•
Timeline
•
Budget
•
Stakeholders
•
Content
•
etc.
26. O U R P R O C E S S
Project Discovery / Context
1. Project Context
2. Project Goals
Project Goals
•
Increase visitors
•
More engagement
•
Longer dwell-time
•
More social sharing
•
etc.
27. O U R P R O C E S S
Project Discovery / Context
1. Project Context
2. Project Goals
3. Criteria for Success
Criteria for Success
•
>25% more visitors
•
Media coverage
•
Better surveys
•
Better RFP
•
etc.
28. O U R P R O C E S S
Project Discovery / Context
1. Project Context
2. Project Goals
3. Criteria for Success
4. Doneness
Doneness
•
Ready for fabrication
•
Scope of work
•
5 schemes
•
Board approval
•
etc.
29. O U R P R O C E S S
Project Discovery / Context
1. Project Context
2. Project Goals
3. Criteria for Success
4. Doneness
5. Risks
Risks
•
Failure to procure content
•
Lack of board consensus
•
Lack of funding
•
Too short of a timeline
•
etc.
30. O U R P R O C E S S
Project Discovery / Context
1. Project Context
2. Project Goals
3. Criteria for Success
4. Doneness
5. Risks
6. Open Issues
Open Issues
•
Rights acquisition
•
Team availability
•
Stakeholders
•
Space availability
•
etc.
31. O U R P R O C E S S
Project Discovery / Context
1. Project Context
2. Project Goals
3. Criteria for Success
4. Doneness
5. Risks
6. Open Issues
7. Innovation
Innovation
•
iBeacons
•
Social media
•
Personalization
•
Touchwall
•
etc.
32. O U R P R O C E S S
Project Discovery / Context
1. Project Context
2. Project Goals
3. Criteria for Success
4. Doneness
5. Risks
6. Open Issues
7. Innovation
8. Platform / Approach
Platform / Approach
•
Touchwall
•
Mobile App
•
CMS
•
Prog. Enhancements
•
etc.
34. O U R P R O C E S S
Project Scope
• Epic - Large Goal / Concept
• Story - Specific Detail
• Use-case - What is required
• Open issues - Risks
E P I C
S T O R Y
U S E - C A S E
Project Name
O P E N
I S S U E S
35. O U R P R O C E S S
Project Scope - Example
E N G AG E M E N T
Q U E S T I O N S
M U LT I P L E
C H O I C E
Location-based Mobile App
S H A R I N G
C U S T O M
B A D G E S
I N C L U D E
S C O R I N G E M A I L A B L E
36. O U R P R O C E S S
Project Scope - Example
E N G AG E M E N T
Q U E S T I O N S
M U LT I P L E
C H O I C E
Location-based Mobile App
S H A R I N G
C U S T O M
B A D G E S
I N C L U D E
S C O R I N G E M A I L A B L E
I N T E R N E T ?
37. O U R P R O C E S S
Project Scope - Example
E N G AG E M E N T
Q U E S T I O N S
M U LT I P L E
C H O I C E
Location-based Mobile App
S H A R I N G
C U S T O M
B A D G E S
I N C L U D E
S C O R I N G
E M A I L A B L E
E N G AG E M E N T
Q U E S T I O N S
M U LT I P L E
C H O I C E
Location-based Mobile
S H A R
C U S T
B A D G
I N C L U D E
S C O R I N G E M A I L
I N T E R
Platform / Approach
•
Timeline
•
Budget
•
Stakeholders
•
Content
•
etc.
40. O U R P R O C E S S
Workload Estimating
E N G AG E M E N T
Q U E S T I O N S
M U LT I P L E
C H O I C E
Location-based Mobile App
S H A R I N G
C U S T O M
B A D G E S
I N C L U D E
S C O R I N G E M A I L A B L E
E D U C AT I O N
D E S I G N
C U R AT O R S
D E V E L O P E R S
M A R K E T I N G
1 0
2 0
5
1 5
4
E D U C AT I O N
D E S I G N
C U R AT O R S
D E V E L O P E R S
M A R K E T I N G
8
1 4
1 0
6
2
E D U C AT I O N
D E S I G N
C U R AT O R S
D E V E L O P E R S
M A R K E T I N G
1 0 H O U R S
2 0 H O U R S
0 5 H O U R S
1 5 H O U R S
0 4 H O U R S
multiple by hours or dollars.
If it’s more than you have, you need
to start making cuts….
41. O U R P R O C E S S
Budget-line / Time-line
Q U E S T I O N S
M U LT I P L E
C H O I C E
S H A R I N G
C U S T O M
B A D G E S
I N C L U D E
S C O R I N G E M A I L A B L E
E D U C AT I O N
D E S I G N
C U R AT O R S
D E V E L O P E R S
M A R K E T I N G
1 0
2 0
5
1 5
4
E D U C AT I O N
D E S I G N
C U R AT O R S
D E V E L O P E R S
M A R K E T I N G
8
1 4
1 0
6
2
T I M E -
S P E C I F I C
C U S T O M
AVATA R S
B U D G E T / T I M E L I N E
42. O U R P R O C E S S
Budget-line / Time-line
Q U E S T I O N S
M U LT I P L E
C H O I C E
S H A R I N G
C U S T O M
B A D G E S
I N C L U D E
S C O R I N G E M A I L A B L E
E D U C AT I O N
D E S I G N
C U R AT O R S
D E V E L O P E R S
M A R K E T I N G
1 0
2 0
5
1 5
4
E D U C AT I O N
D E S I G N
C U R AT O R S
D E V E L O P E R S
M A R K E T I N G
8
1 4
1 0
6
2
C U S T O M
AVATA R S
B U D G E T / T I M E L I N E
M O R E M O N E Y
- O R -
M O R E R E S O U R C E S
T I M E -
S P E C I F I C
49. 1. Addresses miscommunication
2. Builds consensus (internal & external)
3. Manages expectations, budgets, & timeline
B L U E C A D E T
Project Roadmapping Benefits
50. 1. Addresses miscommunication
2. Builds consensus (internal & external)
3. Manages expectations, budgets, & timeline
B L U E C A D E T
Project Roadmapping Benefits