Media Flowchart that corresponds with MP&B final project

1. MARCH/ APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER
Category Publication Circ Gross Rate Issuance
31 7 14 21 28 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 1 8 15 22 29 6 13 20 27
Magazines
USA Weekend 23,442,692 $222,300 Weekly 1/4 Page 1/4 Page
Better Homes & Gardens
Los Angeles, CA 405,000 $72,900 Monthly
Chicago, IL 210,000 $23,999 Monthly
Charlotte, NC 111,000 $12,625 Monthly
Tampa, FL 218,000 $24,795 Monthly
Building Design + Construction 75,150 $12,500 Monthly P4C 2x P4C 2x P4C 2x P4C P4C P4C P4C
Architectural Digest 846,997 $93,101 Monthly P4C P4C P4C
Newspaper
Los Angeles Time 815,703 (M-F) $12,110 Daily
1,173,096 (Su) $15,148 Daily
The Arizona Republic 382,414 (M-F) $6,664 Daily
399,124 (Sa) $6,664 Daily
Dallas Morning News 411,920 (M-F) $10,952 Daily
411,920 (M-F) $11,511.50 Daily 14 Column Inches 14 Column Inches 14 Column Inches 14 Column Inches 14 Column Inches 14 Column Inches 14 Column Inch
Chicago Sun Times 349,968 (M-F) $6,986 Daily
281,129 (Su) $6,986 Daily
Charlotte Observer 215,379 (M-F) $4,707.50 Daily
231,624 (Sa) $4,812.50 Daily
Tampa Tribune 226,755 (M-Sa) $5,908 Daily
298,674 (Su) $8,050 Daily
Outdoor
Construction Site Billboard All Six Cities Served $750 Monthly 32' x 20' 32' x 20' 32' x 20' 32' x 20' 32' x 20' 32' x 20' 32' x 20'
Ten Sites per Location

2. Highway Billboard
Los Angeles, CA $91,080 4 Weeks 25 GRP 25 GRP 25 GRP 25 GRP 25 GRP
Pheonix, AZ (Rates are Net) $4,600 4 Weeks 25 GRP 25 GRP 25 GRP 25 GRP 25 GRP
Dallas, TX $41,600 4 Weeks 25 GRP 25 GRP 25 GRP 25 GRP 25 GRP
Chicago, IL $19,400 4 Weeks 100 GRP 100 GRP 100 GRP 100 GRP 100 GRP
Charlotte, NC $27,600 4 Weeks 100 GRP 100 GRP 100 GRP 100 GRP 100 GRP
Tampa, FL $21,750 4 Weeks 25 GRP 25 GRP 25 GRP 25 GRP 25 GRP
Internet
Google.com Search $0.25 CPM Weekly Continuous Continuous Continuous Continuous
health.msn.com 6,925,000 $20 CPM Weekly
lifestyle.msn.com 5,555,000 $20 CPM Weekly 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
CNN.com 5,500,000 $20 CPM Weekly

3. NOVEMBER DECEMBER Total Total
3 10 17 24 1 8 15 22 29 Insertions Net Cost
$2,564,161
2 $377,910
6 $371,790
6 $122,396
6 $64,388
6 $126,456.13
P4C P4C 12 $127,500
3 $237,407.55
$3,416,966
40 $411,740
40 $515,032
40 $226,576
40 $226,576
40 $372,351
hes 14 Column Inches14 Column Inches 40 $391,391
40 $237,524
40 $237,524
40 $160,055
40 $163,625
40 $200,872
40 $273,700
$1,219,877.50
32' x 20' 32' x 20' 90 $344,250.00

4. 5 $387,090.00
5 $19,550.00
5 $176,800.00
5 $82,450.00
5 $117,300.00
5 $92,437.50
$1,316,995.00
Continuous $418,245
10 $346,250
10 $277,500
10 $275,000