Week 4 Covers the design principles of Familiarity and Learnability. And a light introduction to Radial Grids.

1. VISCOM03
Visual Communication & Typography: The root of problem solving.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

2. What you’ll learn in this class:
1. Why Familiarity and Learnability are important in design
2. Common uses for both in digital world
3. Radial Grids
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

3. What you’ll do in this class:
1. Draw type from observation.
2. Critique your single column axial grids with images.
3. Create new Radial Grids with images.

4. axialDRAW

5. a

6. a

7. a

8. a

9. a

10. a

11. a

12. a

13. a

14. a

15. radialFamiliarity

16. In UX Design the principles of
familiarity and learnability are
necessitates for the craft. In the
physical world however they are
also extremely important. A
tenant of UX design, is our most
precious resource is…
a users time.

22. What familiarity is not:
– Stale
– Old
– Constant
– Copying

23. So... what is it:
Familiarity is the clue(s) we provide
a user to help digest information.
Just because something is familiar
doesn't mean that it needs to look
identical to something. (i.e. Flat vs.
Skeuomorphism) or copy an
existing design.

24. Skeumorphic Veneer

25. Flat Veneer

26. Learnability

27. Is the ease of use a user has to
learn a new set of skills or attain
new information.

28. RADIAL
GRID

29. Radial systems are organized by
directing all elements to one point
of central focus, that is either
implied or depicted.

30. Characteristics of Radial Grids:
– Symmetrical
– Highly Dynamic
– Diverse options for type position
– Visually interesting

40. QUESTIONS.
VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com