This document proposes a partnership between Yogurt Guru and the Colorado Avalanche hockey team. It outlines benefits for both brands, including publicity promotions like dasher boards and social media, in-game promotions for fans, season-long sweepstakes and rewards for customers, special offers and recognition for Yogurt Guru employees, and community programs that benefit local schools. The proposed investment for Yogurt Guru is $600,000 to gain an estimated value of $750,000 worth of exposure and promotions through the partnership.

1. Brady Lorek Marketing Partnership
VP of Corporate Sales and Partnership Marketing 2012

2. • Home to the Denver Nuggets , Colorado Avalanche, and
the Colorado Mammoth
• Host to over 200 events each year
• A 5-level arena that seats approximately 18,007
Avalanche fans
• Over 95 available upscale suites
• Holds 3 high-end restaurants
• State of the art dasher board system
Yogurt Guru will gain exposure throughout the
venue making lasting impressions on Avalanche
fans and other Arena attendees.
Yogurt Guru Partnership 2012

3. • 2 time Stanley Cup winner (1996 & 2001)
• Record for longest consecutive sellouts: 486
(November 9, 1995- October 14, 2006)
• Ryan O’Reilly named to Team Canada roster for the
2012 IIHF World Championship
• Paul Stastny selected to the 2012 U.S. Men’s
National Team
• Representing Team USA for at the 2012 IIHF
World Championship
2012 Record 41-35-6
Yogurt Guru Partnership 2012

4. Average Seasonal Attendance (41 games):
• 15,301 people in an 18,100 seat arena
• 805 person increase from 2010-2011
Total Attendance:
• Average from 2001-2011: 601,621
• Increase of 35,801 from 2010-2011
Fans (watched, listened, or attended):
• 3,074,024
• Increase of 27,029
Yogurt Guru Partnership 2012

5. Drive sales back to retail location through:
• In-game promotions each game with consumer relevance to the brand
• One- day promotional giveaway with consumer relevance and bounce back
couponing
• Season-long sweepstakes with team leveraged retail with experiential
team prizing
Enhance Employees day-to-day through:
• Season-long employee motivation sweepstakes with experiential team
prizing
• Special offers employees can take advantage of with team
Generate community goodwill through:
• Cause-related program with brand relevance
Yogurt Guru Partnership 2012

6. PUBLICITY PROMOTIONS
E X P O S U R E . AT T E N T I O N . G R O W T H

7. Dasher board access
for all (41) home
games
Yogurt Guru Partnership 2012

8. Jumbotron publicity once
every period
• 3 times
• Approximately 30
seconds
Yogurt Guru Partnership 2012

9. Wall signage throughout
main concourse
Yogurt Guru Partnership 2012

10. Banner advertisements on the
official Colorado Avalanche
website and the Altitude
AVALANC broadcasting channel
HE
RECAP
Yogurt Guru Partnership 2012

11. Access our fans through our
social media sites
Yogurt Guru Partnership 2012

12. CHUCK-A-PUCK CONTEST
• Numbered pucks are sold
throughout 1st period for
$1.00.
• At the end of the 2nd period
targets are placed on the ice
• Those who purchased puck
may throw their puck onto the
ice
• Participants’ pucks that land
on target receive 52 coupons
for 1 Large (13 US fl oz) frozen
desert of participants choice
Yogurt Guru Partnership 2012

13. SECRET SECTION
GIVEAWAY
• Each home game Yogurt Guru
will select a “secret seating
section”
• At the end of the 1st period the
section will be announced
• All fans sitting in the secret
section will be awarded $5.00
coupons for Yogurt Guru
Yogurt Guru Partnership 2012

14. TICKET COUPONS
• The back of all home game
tickets will have coupon for
$2.00 off any large frozen treats
• Online tickets print QR codes to
SCAN ME! be scan
Yogurt Guru Partnership 2012

15. SUNDAE FUNDAYS
All 4 Sunday home games will promote
Yogurt Guru’s products with the presence
of a full sundae bar. Fans are encouraged
to create their own delicious
masterpieces with dozens of flavorful
toppings. Yogurt Guru will showcase their
Colorado Avalanche frozen treat line.
Yogurt Guru Partnership 2012

16. REWARDS CARD
• Obtain card from Yogurt Guru
shop
• Purchase 6 Colorado Avalanche
themed frozen treats (large only)
Throughout this Hockey season try any of our Colorado and receive a free Avs ticket
Avalanche inspired frozen treats: voucher good for any home
Black and Blue Berries
The Big ROCKCANDY Mountain game
5 for Fighting
The O’Reilly
The Avalanche
Present this card to cashier and after 6 Colorado Avs (Large)
specialty purchases , Receive one free ticket voucher good for
any home game!
Being an Avalanche fan never tasted so good!
Yogurt Guru Partnership 2012

17. BENEFITS TO YOGURT GURU EMPLOYEES
M OT I VAT E . R E WA R D. C E L E B R AT E

18. EMPLOYEE OF THE MONTH
• Each month Yogurt Guru manager
will award one employee of the
month
• Employee of the month will receive:
• 2 glass seat tickets
• All-you-can-eat wristbands
• Pre-game tour
• Player meet-and-greets
• Pre-game Zamboni ride
Yogurt Guru Partnership 2012

19. EMPLOYEES WILL RECEIVE:
• 20% off all team shop merchandise
• Group outings to Pepsi Center
• Skate night at Pepsi Center
• $10 food voucher when purchase 2
tickets to an Avalanche game
• Ticket availability to employees
before general public
Yogurt Guru Partnership 2012

20. COMMUNITY GOODWILL
P R I D E . H U M I L I T Y. S E R V I C E

21. GRADE SCHOOL FUN
• Avalanche players will visit local
Denver grade schools to host field HIGH SCHOOL PLAYOFFS
day (a day of games and activities) • Yogurt Guru will sponsor the high
to promote teamwork and fitness school playoffs that will be held at
• Players will be available for photo Pepsi Center
opportunities and autographs • Players will receive coupon for free
• One lucky student will receive an large frozen treat
autographed jersey
• Yogurt Guru will provide sundaes for
all students and teachers
Yogurt Guru Partnership 2012

22. INVESTMENT
YO G U R T G U R U. C O LO R A D O AVA L A N C H E

23. WHAT’S INCLUDED
• PUBLICITY: Naming rights. Dasher board. Jumbotron. Website and social media access. Signage.
• IN-GAME PROMOTIONS: Chuck-a-puck. Secret seating. Ticket couponing. Sundae funday
• .
• SEASON-LONG SWEEPSTAKES: Reward Program
• SEASON-LONG EMPLOYEE MOTIVATION: Employee of the Month
• SPECIAL EMPLOYEE OFFERS: Select discounts and benefits
• COMMUNITY GOODWILL: Grade school fitness promotion. High School playoff sponsor.
VALUE: $750,000
INVESTMENT: $600,000
Yogurt Guru Partnership 2012