1. Genre Survey

6. • Yeah cause they are indie
• Don't stop (colour on the wall) is very changing
and interesting and fun
• They were different
• I liked somebody that I used to know because
it was unique as well as a catchy, good song.
• Not really
• They were ok
• San cisco up beat and generally happy music
• No
• Yes
• I am not very good at deciding which bands are
which type of music but I like arctic monkeys,
r5 and blink 182 because they are original and
sound really nice.
• No
• No
• Yes, they're more creative than for example
R&B music videos
• Yes I like gotye's 'somebody that I used to
know' because it is really different
• Yes
• They have a nice melody
• No
• Yeah, interesting and pretty
• Yes, they were really creative
• They were alright
• Yes, I have seen somebody that I used to
know, and I liked it because it was very clever
how they were gradually painted to blend with
the wall as though they never existed - like the
song title suggests.
• Yes because they are fun to watch
• Yes, somebody that I used to know because its
different
• Not really, they are a bit eerie
• No
• Not really
• Yes. Somebody that I used to know - clever
• Yes arty
• Yes because nice music
• Yes. Indie #swag
• No you have no idea how much I hate gotye's
one like wow
• They're great
• I liked the art influence in the somebody that I
used to know video - imaginative use of paint.
• I've see the video for somebody that I used to
know. I liked it's creativity however it also didn't
really make a lot of sense to me so I didn't
particularly enjoy watching it.
• Interesting - somebody that I blah is different
from your average video and it's a good song
• I enjoy them, it relaxes me and it often has a
catchy tune
• I don't know who they are - sorry!
• They were fun
• No
• Yes. Somebody that I used to know - I like the
abstract and colourful theme of the video as
well as the choice of instruments used to
create the song.
• I like the video for pumped up kicks because
its quite retro
• I quite liked them because they are different
• Not really
• I liked the tune, and I like that genre of music
• I liked them because they made me dance
• No
• Not really
• Both mentioned videos, 'something that I used
to know' and 'pumped up kicks'. I like the
originality of them and the avoidance of the
common use of normal music videos, models
etc..
• Yes, because they are unusual
• I didn't really pay attention, I was listening to
the music.
• Yes, when they have storylines I enjoy them,
one of my favourites is sweater weather - the
neighbourhood and really like the music video.
• Yes, because it's different
• I like it
• Gotye - simplicity yet different to standard pop
tracks . somebody that I used to know is
different and got people talking
• Not particularly
• Yes, different, not typical pop
• They're happy, don't tend to require huge
amounts of attention to the story line and are
easy to watch
• Yes because the storyline matched with the
song's lyrics
• No
• No
• Yes because the music was upbeat
• Yes because they are quite different to any
other genre. They don't necessarily link to the
song/lyrics
• Yes
• Yes and no - some are quite bizarre and I
spend most of the time trying to understand
what is going on in the video than enjoying the
music
• Yes, pumped up kicks - good to sing
• No
• Meh..They're alright don't watch music vids
that often

7. • Foxes
• Dancing, time scale, story
• Dancing and a storyline with some meaning
• Different to other examples, including the
person singing, interesting storyline related to
song
• Dancing and storylines, a moral
• Storyline
• Storyline
• Both
• Dancing
• Dancing
• I like to see something interesting like dancing
• I like something that actually has something to
do with the song unlike more modern videos.
Music videos don't really appeal to me
because I get really frustrated at why people in
music videos start doing random things.
• Dancing, relevant scenes, cool props.
• Story
• Storyline, showing someone's life/story
• A good story line
• A storyline
• Dancing and stories
• Something interesting like and funny
• You have to get the idea of the video.
• Storyline that matches with the video, lyrics
videos
• Story line and well directed
• Storyline
• A storyline
• Interesting storyline/creativity
• I like to see action.
• Artistic angles
• Dancing, twerking, hammers, wrecking balls,
naked people,
• I like to see a story being told, and things that
relate to the actual song.
• Dancing people having fun laughing
• A storyline, something unique e.G. Not loads of
dancing
• Storyline
• A story told
• Story
• A storyline
• Storyline
• A storyline
• Good graphics, love the lyrics incorporated
• Story
• Dancing
• Storyline, visuals that relate to the music
• Storyline interesting shots if no storyline, then
the band themselves
• Storyline rather than just dancing around
• I like music videos where they tell a story,
which perhaps continues over several music
videos.
• Storyline, no twerking, wearing clothes would
be nice
• A storyline
• Entertainment but with a story line
• Snippets of footage that tell a nice story
• No naked people. Miley Cyrus and Britney
spears take note. Ok, being serious, I like to
see a storyline that is told beautifully and
gracefully and follows the song lyrics
• No naked people. Miley Cyrus and Britney
spears take note. Ok, being serious, I like to
see a storyline that is told beautifully and
gracefully and follows the song lyrics
• Storyline
• A story
• I feel that storylines help a listener visualise
and relate to songs better than just dance
routines. From experience, music videos with
story like shots are more memorable.
• A story line footage from gigs
• A funny or dramatic outcome, acting and
energetic dancing
• Dancing and clever affects
• A storyline
• Dancing and a strong storyline that links with
the lyrics
• Storyline
• Dancing and a storyline
• Dancing
• Group dancing.
• Dancing
• Storyline/scenes with a reflection of the lyrics
of the song/melody (i.E. Sad/happy).
• Dancing, a storyline and the artist
• The artist's representation of the song and it's
meaning to them
• I don't normally look for anything specific in a
music video though prefer them when there is
a story line
• Dancing
• Dancing
• Good dance or a storyline, not a cheesy
combination. Being a dancer, good dance is
appealing. Entertaining videos - comedic/easy
to remember
• A storyline
• Storylines, happy endings, drama
• I like to see a storyline and something that
makes the video more interesting to watch
• Lights and colours
• Storyline
• I like something relating to the song, something
that goes along with the song's lyrics instead of
random dancing and acting.
• Dancing, storyline, emotion, link to lyrics I like
to see either dancing or a storyline, I don't
really mind which.
• A story which links to the lyrics.
• Storyline as it makes it interesting
• Storyline
• The artist
• A story that is not too cheesy
• Dancing and storyline
• Storyline
• Storyline.
• Some type of storyline so it makes sense
• Dancing

8. • It to be boring. (For full details, watch a biffy
Clyro music video.)
• Costumes
• I dislike when people are just dancing, there
are right and wrong songs to dance in the
music video to and sometimes it looks out of
place.
• Completely random and doesn't link to the
song at all
• I don't like it if it just shows the band our singer
performing.
• Something which is a bit random and doesn't
link with anything.
• Repetition of the same person standing there
singing
• No relevance to the song at all or if it doesn't
make much sense
• Dancing and no storyline weird unrelated
images and random people
• Boring people standing doing nothing
provocative dancing
• When its really flashy e.g. Homerun by Misha b
or when its really odd and makes zero sense.
• Too much flesh
• Not knowing what the fox says
• Axolotls
• Just an artist performing live. Boring
• A boring story line
• Miley Cyrus 21 twerking, smoking etc.
• Cheesy dancing and predictable outcomes
• Annoying dancers
• Links to sex
• Sex, drugs, drinking
• Words
• Probably when it is confusing and you don't
know what is happening in the video
• I don't like people doing any random things that
ruin the song
• Inappropriateness, irrelevant features
• Rudeness
• Repetition -music videos seem to be all pretty
similar these days swearing, naked people and
sex basically
• Too much dancing.
• Too much sexual stuff like blurred lines or mile
Cyrus videos
• You have no idea what's going on and it
doesn't link in with the song
• Loads of dancers
• Cringe worthy dancing
• Gay dancing. Naked women
• Rude words and rude dancing
• Cheesy
• Ugly men
• People wearing skimpy outfits doing
supposedly 'sexy' poses that don't really relate
to anything and are just a bit boring.
• People crying people sitting around or playing
an instrument
• Dancing
• Dancing
• Just a band playing on stage or in a studio
• Random stuff
• Too much dancing and lip synching
• Un relevant material / band shots
• Overly pretentious lyrics printed on the screen
in big writing re robin Thicke
• CIS white men
• Random stuff (doesn't fit in)
• Things that don't make any sense
• Naked girls dancing for the enjoyment of men
naked men dancing for the enjoyment of girls
(although I do like the naked men)
• The artist just singing - there needs to be some
other interest
• I dislike music video's that make no sense,
video's which involve people twerking or who
generally can't dance.
• Twerking, meaningless stuff, terrible dancing,
women trying too hard to be sexy
• The randomness
• Lip syncing
• It should not try to explain everything or it ruins
my awesome conception of the story
• Miley Cyrus.
• Unnecessary nudity (or any nudity actually.
Songs don't need naked people in them).
• Idiotic trying to be cool
• Stuff that doesn't fit in
• To many girls and just the artist showing off
• A music video that contains stupid, irrelevant,
inappropriate content. This content simply
prevents a younger audience from accessing
the music and the video and I would think
reduce the target audience significantly.
• Cheesy dance routines
• Too set up- not believable a boring
meaningless video with only one type of thing
type of thing that goes with the song, for
example only having dancing and nothing else
• To much repeating
• A not very good storyline
• No storyline
• When their voices are auto tuned. The
exploitation of women
• Only focused on the singer.
• Weird dancing or standing still and nothing
exciting
• Too much fast movement of the camera
(camera spinning),
• Flickering screen shots that make it hard to
register what is going on
• Too much strobe lighting
• Over-sexualized dancing for its' own sake
• Half-naked girls
• Singers who attempt to dance who cant.
• Overly sexualised unnecessarily.
• Just lip synching, 'artistic' shots with no
meaning
• Doesn't flow, doesn't link in with the lyrics or
theme of the song
• People just dancing around

10. • 13 have heard of her and said:
• Yes, cute and happy music
• I think she's very talented and I enjoyed her cover of Somebody That I Used to Know
• Pretentious and repetitive
• Heard of her but don’t know her music
• I have only heard of one of her songs which is Everybody. I like it because it is very catchy and she does
have a lovely voice.
• She’s cute
• Have heard of her but don’t know who she is
• Yes and I like her music
• I think I have one of her songs on my iPod, she has a unique voice
• Not a huge fan but she’s okay
• Love her sound
• Yes I love her music
• Yes but I have no real opinion of her
• 68 have not heard of her

11. • No
• I think the music video should be relevant to
the genre, such as more dancing or
spontaneous actions, that wouldn't work in a
rock video for example.
• I don't really think it matters about the artist or
genre.
• No it needs to be relevant to the subject, as
you can't have people slow dancing to a
upbeat pop song.
• The mood of the song to be shown in the video
• Doesn't matter
• It doesn't matter but it should be influenced by
the artists style/personality and it should have
some reflection of the song
• No
• No
• No
• No
• Does not matter
• No
• I don't really mind what is in a music video
unless it has something to do with the lyrics.
• No
• Think it has to tell a story and have a meaning
to it
• Lyrics that the audience can relate too.
• No it doesn't really matter as long as it's a nice
video
• Doesn't matter
• It doesn't matter
• Including the band in the video
• It doesn't really matter
• Fields with wild flowers for indie music and
daisy chains
• I don't think it really matters what genre it is, as
long as the video relatively fits with the song.
• Doesn't matter
• It doesn't really matter
• No
• I don't really know what is in indie pop music
videos as I haven't seen any
• Don't know
• Style
• Sepia filter
• No
• Nope
• No
• Not really - the point of indie-pop is that it's
different, sometimes unexpected, usually fun
• It doesn't matter about the genre as long as the
artist is unique and true to their own music
• I think the artist should be able to do whatever
they want with their music video and should
not be limited by what genre they are.
• It has to be indie, would be a bit weird if you
had average music videos for indie songs.
• Some effort should go into music videos as a
lot of people remember songs they like from
the videos they watch them with, whether it's
indie or not
• Indie pop should just stick to being indie.
• Doesn't matter
• Nope
• Music videos should fit the style of the
particular song, and as they should fit with the
song, they will therefore fit with the genre
without having to try.
• No
• I think it is important for the music video to
reflect the artists' personality
• It needs to portray the artist's personality and
stick to one theme. The theme could take any
view of the song, a funny or romantic or
dramatic one etc.
• I don't know the music very well
• I don't think it really matters but it has to work
• I doesn't really matter
• Doesn't matter
• Does not matter about the artist or genre.
Open field.
• Every song and music video is individual to the
artist themselves!
• Not really, just nothing too much like a bubble-
gum pop music video like one direction
• No
• Nothing is essential - it better to be unique than
just another stereotypical video
• Doesn't matter about artist or genre
• Needs to be more original and unique
• I think it depends on the pace and lyrics of the
song/artist as to what needs to be included