1. WE NEED
TO TALK ABOUT
VIDEO.
MOBILE
VIDEO
@emigal

2. wild, wild west
@emigal

3. the problems
@emigal

4. Creatives:
CONFUSED COWBOYS@emigal

5. MOBILEVIDEO
STANDARDS
ARE NOT
WIDELY
ADOPTED
delivery
@emigal

6. no reporting benchmarks
@emigal

7. THE
CREATIVE
@emigal

8. @emigal

9. INTERACTIVITY
IS KEY
@emigal

10. ALL DEVICES ARE NOT
CREATED EQUAL
@emigal

11. WEB
7%
MOBILE
2%
ENGAGEMENT RATE
@emigal

12. SIMPLE WORKS:
50% ENGAGEMENT RATE
@emigal

13. THE PERFECT
MOBILE
VIDEO AD
RELEVANT
INTERACTIVE
SIMPLE
@emigal

14. DELIVERY
@emigal

15. sneaky cowboys@emigal

16. MRAID
ORMMA

17. MOBILEVIDEO IS
TODAY WHERE
ONLINEVIDEO WAS
THREE YEARS
AGO
WE CAN HELP!
@emigal

18. THE
REPORTING
@emigal

19. TV
WEB
MOBILE
GRP
reach
impressions
reach
clicks
conversions
impressions
reach
clicks
conversions?
engagement
brand recall
@emigal

20. Standard video Interactive video
@emigal

21. TV
WEB
MOBILE
GRP
reach
impressions
reach
clicks
conversions
impressions
reach
clicks
conversions?
engagement
brand recall
engagement
brand recall
engagement
brand recall
@emigal

22. CREATIVE:
RELEVANT, INTERACTIVE, SIMPLE
DELIVERY:
MRAID OR ORMMA BUT IT’S PAINFUL
REPORTING:
IT’S ALL ABOUT ENGAGEMENT
@emigal

23. ONE MORE THING
@emigal

24. @emigal

25. THANKS
Emi Gal
CEO
emi@brainient.com
@emigal / emigal.com