11. !
Private & Confidential – Copyright Addictive Ltd 2011!
• First brand to use ringtones as a marketing
tool
• Built 50K permission based database of
engaged customers
• Drove the lowest cost per sale of any channel
12. !
Private & Confidential – Copyright Addictive Ltd 2011!
Data generation – Howard’s Home!
• 35k visits!
• 37k downloads!
• 13k ring tones!
• 13k viewing TV ad!
• 9k played Howard's
game!
• Cost per visit 1.07!
• Cost per download
1.02!
13. !
Private & Confidential – Copyright Addictive Ltd 2011!
Integration is more than
matching luggage!