2. Problem / Solution
• What is the problem you are trying to solve?
– Market, industry
• How big is the problem?
– Total market and your addressable market
• How are you going to solve it?
• Why does your customer care?
3. How are you going to make $$
• What do you need to get from A to B to C to
Z?
– Time, $$, Talent
– Capital access plan to get to each milestone
– Cash Burn Rate, Time to 1st Rev, Time to
profitability
• Risks
4. Where are you now?
• Where is your business idea now?
• Where are your roadblocks?
5. Your Ask
• What you need to get past the roadblock in
front of you now?
• And what do you need to get past the next
two roadblocks