Hyperlapse is the brand new app designed by Instagram to capture high-quality time-lapse videos. It is provided with a built-in stabilization technology that enhances the quality and makes a time-lapse video smooth. It works as a simple camera that then lets you speed up the video (by 6 or 12 times). And the most of all it is for free, but for the time being it is only available for iOS. Hyperlapse was announced on the 26th August 2014 and since that date it has been widely discussed in social media. It was approximately mentioned in social media 30 thousand times (within two days) and these contents reached to 60 million social media users. The most popular motives of Hyperlapse videos are street views and car driving (from the driver's perspective). The most popular source of mentions is Twitter, but most of videos are shared through Instagram. People are very positive towards the new app (20% - positive, 1% - negative contents). They usually express their general positive opinion about the app, but also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram that copied the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description and the testing videos as well.

1. Social Media Buzz Analysis
About The New App
Hyperlapse
Report based on data collected from the Internet monitoring

2. Reactions across social media
Hyperlapse by Instagram
Analysis of the buzz and contents which concern the new
application
Based on data from Brand24
01

3. Introduction
What is the report about?
Hyperlapse is the brand new app designed by Instagram to capture high-quality
time-lapse videos. It does not require an account on Instagram thus everybody
can use it. It is provided with a built-in stabilization technology that enhances the
quality and makes a time-lapse video smooth. It works as a simple camera that
then lets you speed up the video (by 6 or 12 times). And the most of all it is for
free, but for the time being it is only available for iOS. Hyperlapse was announced
on the 26th August 2014 and since that date it has been widely discussed in social
media.
The main purpose of this report is to analyze the Internet buzz and contents, that
concern the new app. It mainly focuses on the type and subject areas of mentions
and general attitudes of social media authors towards Hyperlaps.
02

4. 03
Report scope
What will you find in this report
1
Basic statistics
2
Contents analysis
3
Analysis of
Hyperlapse videos
4
Sentiment
structure
& sample opinions
5 Conclusions

5. Basic statistics

6. 04
Estimated statistics
30K 60M
Number of mentions and social media reach
Estimated number of mentions
Concerns 26th-27th August 2014
Estimated social media reach
Concerns 26th-27th August 2014

7. 05
Sources of mentions
Most popular platforms
1.93%
79.53%
13.23%
Sources of mentions
Share of a platform in the discussion
0.62% 0.86% 0.61% 1.17% 0.56% 0.56% 0.93%
100%
80%
60%
40%
20%
0%
Facebook Twitter instagram Google+ tumbler Blogs News Forums YouTube other
Domination of Twitter
t
Social media authors publish contents about the Hyperlapse on Twitter the most frequently (79,5%). However the significant part of these
mentions include links to Instagram videos. Other platforms play less important role.

8. Contents analysis

9. 06
Contents categories
47.97%
39.50%
12.53%
60%
50%
40%
30%
20%
10%
0%
UGC Shared (with links) Editorial
UGC
Shared (with links)
Editorial
What are the main contents categories?
User-generated contents dominate in the discussion
t
Shared contents (which include links) usually are the most common in the Internet discussion. However, in the case of Hyperlapse, UGC
dominate over other kinds of contents. They represent almost 50% of the whole discussion. It results from the big number of testing
videos of the new app.

10. 07
Type of mentions – UGC
What are the type of mentions in the group of UGC?
65.92%
20.90%
1.74%
Hyperlapse video
Opinions
Queries
Information about Hyperlapse
11.44%
70%
60%
50%
40%
30%
20%
10%
0%
Hyperlapse video Opinions Queries Information about Hyperlapse
Hyperlapse videos dominate in social media discussion
t
The most popular amongst UGC are shared Hyperlapse videos, that are widely spread on distinct platforms. Opinions are also on a
relatively high level - 21%. Contents without an emotional tone which include information about Hyperlapse represent 11.4% UGC.

11. Analysis of Hyperlapse videos

12. 08
Sources of time-lapse videos
Most popular platforms on which people shared their new videos
91.98%
share of a platform
4.96% 1.57% 1.48%
100%
80%
60%
40%
20%
0%
Instagram YouTube Facebook other
Instagram as the most popular platform for time-lapse videos sharing
t
Even though, it is not necessary to own Instagram account, most of social media authors share their new videos through Instagram.
YouTube is the second most popular source of Hyperlapses, but its share is scant (smaller than 5%). Most of the Instagram videos are
shared on Twitter (58.1% - this explains the big share of Twitter in sources on a general level) and Tumblr (14.9%)

13. 09
The most popular videos
35.85%
3.02%
25.66%
2.64% 1.89% 3.40% 2.26%
7.17%
18.11%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Street view Subway Driving car Train Walking a dog Food
preparation/eating
Beach Office Other
What do people shoot with Hyperlapse?
The most popular motives in videos are street views, the second is driving a car
t
People shoot the most often street views, both from the window (35.7%) and while walking (static and dynamic perspective). The second
most popular motive in time-lapse videos is the drivers perspective while driving a car. Other subject areas appear less often in videos, but
still generate many interactions (likes, shares, comments).

14. 10
Sample Hyperlapse videos
People are just getting started to play with the new app so even more
creative shoots are yet to come.
Here we present those which are less mainstream and more creative

15. 11
Behind the scences in the TV studio

16. 12
Origami making

17. 13
Snail on the road

18. 14
Skateboarding in Brighton

19. 15
Pizza making

20. 16
Coffee making

21. 17
Flight

22. Sentiment structure
& sample opinions

23. Sentiment of contents
18
Share of positive, neutral and negative contents
Negative
1.31%
All contents
Neutral
78.43%
Positive
20.26%
Dominance of positive contents
t
Negative
2.74%
Neutral
56.72%
Positive
40.55%
UGC
The charts above show that the general attitude of social media users towards the new Instagram app is very positive. Most of them are
satisfied with the features and possibilities that Hyperlapse brings. People usually express their general positive opinion about the app,
but also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app.
Some users also accuse Instagram of copying the idea of stabilization technology from Microsoft. Neutral information include information
about the app introduction or its description and the testing videos as well.

24. 20

25. 21

26. 22

27. Conclusions

28. Conclusions
23
Impressive buzz statistics
t
The estimated number of mentions amounted to 30 thousand mentions within two days. These contents approximately reached to 60
million people.
Domination of Twitter
t
Social media authors published contents about the Hyperlapse on Twitter the most frequently (79,5%).
User-generated contents dominate in the discussion
t
In the case of Hyperlapse, UGC dominates over other kind of contents. They represent almost 50% of the whole discussion. The most
popular amongst UGC are shared Hyperlapse videos. Opinions are also on a realtively high level (20%). Contents without an emotional
tone which include information about Hyperlapse represent 11.4% UGC.
Instagram is the most popular platform for time-lapse videos sharing
t
Even though, it is not necessary to own Instagram account, most of social media authors share their new videos through Instagram.
YouTube is the second most popular source of Hyperlapses, but its share is smaller than 5%. Most of the Instagram videos are shared on
Twitter (58.1% - this explains the big share of Twitter in sources on a general level) and Tumblr (14.9%)

29. Conclusions
25
The most popular motives in videos are street views, the second is driving a car
People shoot the most often street views, both from the window (35.7%) and while walking. The second most popular motive in time-lapse
videos is the drivers perspective while driving a car.
t
Dominance of positive contents
t
Social media users write positively about the new Instagram app. Most of them are satisfied with the features and possibilities that
Hyperlapse brings. People usually express their general positive opinion about the app, but also mention specific features, especially
stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram that copied
the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description
and the testing videos as well.

30. Thank you for your attention!
Natalia Chrzanowska
26
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