Find out more at: http://www.brand24.net The analysis is based on the Internet discussion about new Apple devices released on the special announcement on September 10th 2013. Data was collected between 10th and 11th September from social networking services, blogs, message boards and other web sides and includes 18 908 mentions. Unveiling new iPhones is certainly the most popular topic in a period of the research. 15% mentions concern iPhone 5S, 9% - 5C and 17% both. 14% results include comparison between Apple’s and its competitors’ devices. iOS 7 release appeared in 7% comments while applications for iDevices in over one tenth. Other topics do not engage a significant number of the Internet users.

1. Brand24
dla
Intel Capital

2. iPhone 5s & 5c Social Media Buzz
Analysis description
The analysis is based on the Internet
discussion about new Apple devices
released on the special
announcement on September 10th
2013. Data was collected between
10th and 11th September from
social networking services, blogs,
forums and other web sides and
includes 18908 mentions.

3. iPhone 5s & 5c Social Media Buzz
Sources

4. iPhone 5s & 5c Social Media Buzz
Contents’ categories
Unveiling new iPhones is certainly the most
popular topic in a period of the research.
15% mentions concern iPhone 5S, 9% - 5C
and 17% both. 14% results include
comparison between Apple’s and its
competitors’ devices. iOS 7 release
appeared in 7% comments while
applications for iDevices in over one tenth.
Other topics do not engage a significant
number of the Internet users.
Unveiling new
iPhones
17%
iPhone 5S
15%
iPhone 5C
9%
iPhone vs.
Competitors
14%
Applications
11%
iOS 7
7%
Fingerprint
sensor
3%
iWork
productivity
suite for free
2%
Apple iPhone
event
3%
Previous iPhone
versions
1%
Others
18%

5. iPhone 5s & 5c Social Media Buzz
Proportions – positive / negative mentions
(neutral excluded)
Positive
39%
Negative
61%
Unveiling new
iPhones
8%
iPhone 5S
28%
iPhone 5C
13%
iPhone vs.
Competitors
22%
Applications
4%
iOS 7
3%
Fingerprint
sensor
5%
Apple iPhone
event
2% Previous
iPhone
versions
15%
Unveiling new
iPhones
10%
iPhone 5S
22%
iPhone 5C
15%
iPhone vs.
Competitors
40%
Fingerprint
sensor
1% Previous
iPhone
versions
11%
Others
1%

6. iPhone 5s & 5c Social Media Buzz
iPhone vs. Competition
In about 14% results iPhone was pitched against other smartphones .The majority of
mentions included brand Samsung (37%) and Nokia (29%). Other smartphones with Android
OS appeared in 29% comments (Chart no. 1). In this comparison iPhones do not go well as
comments against iPhone are over twice as many as those in favor (Chart no. 2).
Samsung
37%
Other
Andorid
smartphones
29%
Nokia
29%
Others
5%
Chart no. 1
0% 20% 40% 60% 80% 100%
Others
Other Andorid smartphones
Nokia
Samsung
Chart no. 2
In favor of iPhone
Against iPhone
Not stated

7. iPhone 5s & 5c Social Media Buzz
Sample mentions

8. iPhone 5s & 5c Social Media Buzz
negative

9. iPhone 5s & 5c Social Media Buzz
negative

10. iPhone 5s & 5c Social Media Buzz
negative

11. iPhone 5s & 5c Social Media Buzz
negative

12. iPhone 5s & 5c Social Media Buzz
positive

13. iPhone 5s & 5c Social Media Buzz
positive

14. An Overview of the Analysis Tool

16. About
Brand24.
Brand24 is a powerful, yet affordable tool
for real-time social media monitoring and
analytics. Designed to keep track of
online conversations about your brand
and products. Brand24 collects real-time
social data from millions of sources.
Our web-based dashboard provides
actionable customer insights, email
alerts, influencer analysis, automated &
customized PDF reports, infographics
and many more. Brand24 allows you to
measure key metrics around buzz and
sentiment.

17. Awards & Achievements

18. Brand24
Social Media Monitoring
Natalia Chrzanowska
natalia.chrzanowska@brand24.net
Mike Sadowski
mike@brand24.net
Twitter@SocialMemos
wwww.brand24.net
facebook.com/brand24
twitter.com/brand24app
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