On the July 16th 2013 Google opened the New Google Maps for web to everyone. Those maps had been available before, but only for lucky users who had got special invitations. Now everybody can enjoy the new interface and plenty of innovative features. Moreover, on the next day (2013-17-07) Google launched an update to the Google Maps for iOS app, offering iPad support, indoor maps (malls, airports etc.) and many more upgrades introduced to Android with the recent update a week ago.

2. Google Maps
On the July 16th 2013 Google opened the New
Google Maps for web to everyone. Those maps
had been available before, but only for lucky users
who had got special invitations. Now everybody
can enjoy the new interface and plenty of
innovative features.
Moreover, on the next day (2013-17-07) Google
launched an update to the Google Maps for iOS
app, offering iPad support, indoor maps (malls,
airports etc.) and many more upgrades introduced
to Android with the recent update a week ago.
Image source: Google, Mashable.

3. Analysis introduction
The analysis is based on the data from the
Twitter monitoring and includes contents
published on this social media site on 07-17-
2013. It includes 7109 mentions and concerns
an Internet discussion about Google Maps
and its recent updates. Users generally shared
information about new features.

4. 46%
21%
5%
4%
3%
2%
1%
1% 17%
What information do people share?
New update for iDevices
New Google Maps' features
Saving maps offline
Google Maps erases scottish island
Cycling directions
Indoor maps
Google Maps available without invitation
Problems with updates
Others
Google Maps
Contents’ categories

5. 24%
40%
1%
9%
4%
1% 5%
1% 10%
2%
3%
New update for iDevices
New Google Maps' features
Saving maps offline
Cycling directions
Indoor maps
Google Maps available without invitation
Others
New update for iDevices
New Google Maps' features
Problems with updates
Others
PositiveNegative
Google Maps
Opinions
The analysis includes 1373 mentions which contain opinions.
Amongst them 84% are positive. They generally concerns new
features introduced by Google with the latest updates.

6. Google Maps
Sample mentions

7. Google Maps
positive

8. Google Maps
positive

9. Google Maps
positive

10. Google Maps
negative

11. Google Maps
negative

12. Google Maps
Conclusion
The research showed that new updates introduced to Google Maps gained plenty of followers. The
major part of web surfers are satisfied with the changes. Nevertheless, some of them still express
their discontent with the Google Navigation, which very often gets them lost or gives bad
directions.

13. An Overview of the Analysis Tool

15. About
Brand24.
Brand24 is a powerful, yet affordable tool
for real-time social media monitoring and
analytics. Designed to keep track of
online conversations about your brand
and products. Brand24 collects real-time
social data from millions of sources.
Our web-based dashboard provides
actionable customer insights, email
alerts, influencer analysis, automated &
customized PDF reports, infographics
and many more. Brand24 allows you to
measure key metrics around buzz and
sentiment.

16. Awards & Achievements

17. Brand24
Social Media Monitoring
Natalia Chrzanowska
natalia.chrzanowska@brand24.net
Mike Sadowski
mike@brand24.net
Twitter@SocialMemos
wwww.brand24.net
facebook.com/brand24
twitter.com/brand24app
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