1. Framework for
Search Engine Optimization

2. • Purpose: to present an overview of the Search Engine marketing
and overall process and how this process can benefit your
business in acquiring new customers searching for your product.

3. • Stage 1: Business Assessment
• Stage 2: Keyword Research
• Stage 3: Site Structure & Rich Snippets
• Stage 4: Onsite optimization
• Stage 5: Content Publishing Opportunities & Distribution
• Stage 6: Social References & Visibility
• Stage 7: Inbound Links
• Stage 8: User Behavior
• Stage 9: Local visibility
• Stage 10: Tracking and Refinement

4. • Determine current search positioning
• Determine Customer and product profile
• Highlight Key business issues
• Establish Business Goals & objectives
• Identify Key Players/competitive Analysis
• Examine Current Metrics
• Conduct Site Review
• Keyword Brainstorming

5. • Study search and interest levels and seasonality of your brand,
product and category.
• Determine possible keyword niches that your service or product could
be categorize under. (organic cat food, black cat food, sugar free
cat food.
• Determine keyword relevancy based on “search modes”, Ranking
possibilities and Keyword difficulty
• Discover global and local monthly search volumes on words and phrases
related to your brand and category.

6. • Access Google Webmaster Central
• Determine how Google sees your website
• Utilize Google Diagnostics for Crawl errors
• Crawl stats and HTML suggestions
• Determine Site configuration (Sitemaps , crawler access,
duplicate meta descriptions and title tags
• Locate Duplicate Content
• 301 redirect Setup

7. • Integrate keywords Title Tags
• Optimize Meta Data
• Optimize Alt-tags
• H1 tags
• Create silo themed pages or multi-theme pages based
on product categories, service niches etc.
• Integration of rich snippets (structured data) into the
website to help people make decisions before they
click. Structuring data like review, video, location,
product and photo based data
• Integrate related keywords into content

8. • Blogs/newsletter
• Interviews/podcasts
• press release creation and distribution
• white papers/case studies
• Product feed distribution
• power-point presentation/pdfs
• Video optimization and distribution
• Pictures distribution
• Landing page and micro-sites creation

9. • Signup for all relevant social networks
• Create a editorial calendar that blends and integrate all social
media and keywords
• Integrating sharing capabilities into website like Google plus
• Use Google alerts to discover product and company mentions
and link
• Create a link wheel for all social networks and keywords

10. • National Directory Submissions
• Form Link Partnerships with relevant sites
• Comment Links
• Social networks
• Link Baiting
• Evaluate the backlinks of your competitors and get site listed
• Discover link opportunities for related businesses

11. • Decreasing the bounce rate for keywords by making the site
more relevant to he end user
• Increasing page loading time
• Increasing Google plus recommendations
• Increasing site engagement with relevant content

12. • Get placements on local directories and Major U.S. Data
Providers
• Get listed on GPS directories
• Get locations listed on Bing, Yahoo Business and Google Places
• Integrating sharing capabilities into website like Google plus
• Get local citations on local search engines, Blogs, Locally-
focused directories and Industry-focused directories or blogs
• Create a link wheel for all social networks and keywords

13. • Tag pages with Google Analytics
• Determine Which keywords drive conversions for each
niche product or service
• Remove keywords that drive high bounce rates
• Determine which keywords are the most profitable
Determine back-link link growth/SEO position/traffic
volume/keyword referrals for organic sources
• Report on Findings
• Discover what kinds of content is share the most and
engaged with.
• Make adjustments then re-launch cover