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Dw campaign
- 1. Extinction Pollution Climate Change Sea level Rise Melting of Ice Glacier Oxygen Depletion Why?
- 2. Extinction Pollution Climate Change Sea level Rise Melting of Ice Glacier Oxygen Depletion Why?
- 3. Extinction Pollution Climate Change Sea level Rise Melting of Ice Glacier Oxygen Depletion Why?
- 4. Extinction Pollution Climate Change Sea level Rise Melting of Ice Glacier Oxygen Depletion Why?
- 5. Extinction Pollution Climate Change Sea level Rise Louisiana Melting of Ice Storm surge on a Louisiana highway shows the affects of rising sea levels. Glacier Oxygen Depletion Why?
- 8. My fellow Americans, people all over the world, we need to solve the climate crisis. It's not a political issue; it's a moral issue. We have everything we need to get started, with the possible exception of the will to act. That's a renewable resource. Let's renew it. - The film won the 2007 Academy Awards AL GORE an Inconvenient truth
- 9. 0.8 0.6 Global Average Temperature Variations(1850 - 2007) Temperature Anomaly (deg.C) 0.4 0.2 0 -0.2 -0.4 -0.6 -0.8 1850 1860 1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 YEAR Source: http://www.roperld.com/science/GlobalWarmingGraphs.htm
- 10. 0.8 0.6 Global Average Temperature Variations(1850 - 2007) Temperature Anomaly (deg.C) 0.4 0.2 0 -0.2 -0.4 -0.6 -0.8 1850 1860 1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 YEAR Source: http://www.roperld.com/science/GlobalWarmingGraphs.htm
- 11. NOTHING has been Changed. 0.8 0.6 Global Average Temperature Variations(1850 - 2007) Temperature Anomaly (deg.C) 0.4 0.2 0 -0.2 -0.4 -0.6 -0.8 1850 1860 1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 YEAR Source: http://www.roperld.com/science/GlobalWarmingGraphs.htm
- 12. NOTHING has been Changed. 0.8 0.6 Global Average Temperature Variations(1850 - 2007) Temperature Anomaly (deg.C) 0.4 0.2 0 -0.2 -0.4 -0.6 -0.8 1850 1860 1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 YEAR Source: http://www.roperld.com/science/GlobalWarmingGraphs.htm
- 13. Net Worried About Environmental Issues Percentage worried great deal/fair amount minus percentage worried only a little or not at all In percentage points 43 35 33 30 21 10 March 5-8, 2009 3 GALLUP POLL -6 Pollution of Pollution of Contami- Maintain-ing Air pollution Loss of Plant and Global drinking rivers, lakes, nation of fresh water tropical rain animal warming water reservoirs soil and supply forests extinction water by toxic waste
- 14. Net Worried About Environmental Issues Percentage worried great deal/fair amount minus percentage worried only a little or not at all In percentage points 43 35 33 30 21 10 March 5-8, 2009 3 GALLUP POLL -6 Pollution of Pollution of Contami- Maintain-ing Air pollution Loss of Plant and Global drinking rivers, lakes, nation of fresh water tropical rain animal warming water reservoirs soil and supply forests extinction water by toxic waste
- 15. Net Worried About Environmental Issues Percentage worried great deal/fair amount minus percentage worried only a little or not at all In percentage points 43 35 33 30 21 10 March 5-8, 2009 3 GALLUP POLL -6 Pollution of Pollution of Contami- Maintain-ing Air pollution Loss of Plant and Global drinking rivers, lakes, nation of fresh water tropical rain animal warming water reservoirs soil and supply forests extinction water by toxic waste
- 19. Animation (UCC) D-warming Campaign
- 20. Animation (UCC) Social Media D-warming Campaign
- 21. Animation (UCC) Social Media D-warming Campaign Campaign
- 22. Social Media
- 23. Social Media Marketing Effect Use of social media marketing? No 9% Yes 91% *Source: 2010 Social Media Marketing Industry Report, via SocialMediaExaminer Survey Participant: B2B Marketer 57%, B2C Marketer 43% Source:The rise of social networking, changing the web as we know it, http://www.itu.int A significant 90% of marketers said that social media was important to their businesses Social Media
- 24. Character Contest JUDGES Stephen Hillenburg(Sponge Bob) Matt Groening(homer simpson) Akira Toriyama(Dragon ball) We Need a Hero Exhibition Internet Poll Source: http://creattica.com/posters/global-warming/20205
- 25. Character Contest JUDGES Stephen Hillenburg(Sponge Bob) Matt Groening(homer simpson) Akira Toriyama(Dragon ball) Exhibition Internet Poll Source: http://creattica.com/posters/global-warming/20205
- 26. about DW Campaign Story www.DeWarming.com
- 27. Click Spread DW Youtube Channel(Animation)
- 28. DW Application DW Campaign By De Warming Description D-warming Prevent the gw also ranking system, every nation will be estimated and be ranked by application. Then, we will creat this app for iphone. for our DW campaign. This application can measure the amount of CO2 in real time, and provide information of small actions that could be taken to Expected Effect What kind of effects can we bring out? Well, CO2 via this app D-warming variety of people from all over the world could communicate and build strong bond among them. Seeing their actions changing the world for real will inspire people to strive for more changes in the world due to the achievements that they have made
- 29. Let’s cycle ! Cycle Revolution 2011.12.09 DW Cycle Campaign www.DeWarming.com SNS Live Broadcast
- 30. Campaign Process Level.5 Be Change Level.4 www.De Level.3 World Campaign Level.2 Application A Level.1 Social Media M Animation S Character Contest Action I Memory A Share Interest Attention
- 31. Canada UK Netherlands France Germany Korea USA Italy Japan Spain China HongKong UAE India Africa Vietnam South America Singapore Australia NewZealand
- 32. Canada UK Netherlands France Germany Korea USA Italy Japan Spain China HongKong UAE India Africa Vietnam South America Singapore Australia NewZealand
Notas del editor
- 지구온난화로 인한 피해현실 사진 빵빵대체 왜?\n\nExtinction, pollution, climate change, melting of ice glacier , sea level rise, oxygen depletion. Why is this happening ? What is happening to the world? Global warming. Its the word familiar to people nowadays. Its been a comfortably numb issue. But what do you really know about it? What actions have been taken until now? \n\n
- 지구온난화로 인한 피해현실 사진 빵빵대체 왜?\n\nExtinction, pollution, climate change, melting of ice glacier , sea level rise, oxygen depletion. Why is this happening ? What is happening to the world? Global warming. Its the word familiar to people nowadays. Its been a comfortably numb issue. But what do you really know about it? What actions have been taken until now? \n\n
- 지구온난화로 인한 피해현실 사진 빵빵대체 왜?\n\nExtinction, pollution, climate change, melting of ice glacier , sea level rise, oxygen depletion. Why is this happening ? What is happening to the world? Global warming. Its the word familiar to people nowadays. Its been a comfortably numb issue. But what do you really know about it? What actions have been taken until now? \n\n
- 지구온난화로 인한 피해현실 사진 빵빵대체 왜?\n\nExtinction, pollution, climate change, melting of ice glacier , sea level rise, oxygen depletion. Why is this happening ? What is happening to the world? Global warming. Its the word familiar to people nowadays. Its been a comfortably numb issue. But what do you really know about it? What actions have been taken until now? \n\n
- 바로 지구 온난화 때문 !우리는 지금?\n\nTo be clear , global warming is the continuing rise in the average temperature of earth's atmosphere and oceans. Global warming is caused by increased concentration of green house gases in the atmosphere resulting from human activities. To briefly explain the responses, scientific social and international efforts have been made around the world. To give examples scientifically gioengineering is being researched, people are finding ways to adapt renewable sources in daily lives, and international treaty such as Kyoto Protocol is being implemented. \n\n
- 바로 지구 온난화 때문 !우리는 지금?\n\nTo be clear , global warming is the continuing rise in the average temperature of earth's atmosphere and oceans. Global warming is caused by increased concentration of green house gases in the atmosphere resulting from human activities. To briefly explain the responses, scientific social and international efforts have been made around the world. To give examples scientifically gioengineering is being researched, people are finding ways to adapt renewable sources in daily lives, and international treaty such as Kyoto Protocol is being implemented. \n\n
- 바로 지구 온난화 때문 !우리는 지금?\n"미국 시민 여러분, 지구 온난화와 환경 문제는 정치적 문제가 아니라 도덕적인 문제입니다. 우리가 함께 해결해 나가야 합니다" \nTo be clear , global warming is the continuing rise in the average temperature of earth's atmosphere and oceans. Global warming is caused by increased concentration of green house gases in the atmosphere resulting from human activities. To briefly explain the responses, scientific social and international efforts have been made around the world. To give examples scientifically gioengineering is being researched, people are finding ways to adapt renewable sources in daily lives, and international treaty such as Kyoto Protocol is being implemented. \n\n
- 피해를 줄이기 위한 노력을 열심히 하는 것 처럼 보이지만사실 아직 우리의 노력은 많이 부족하다.\n\n\n“Still” what has been changed? (통계자료 보여주기) According to this statistic, nothing has been changed. NOTHING. In fact, emission of CO2 has increased. The fundamental reason for this is people's perception on this issue. We are comfortably numb on global warming issue. -------- . People tend to think that global warming is too big of an issue for them to take an action. However, like the butterfly effect, one small action could make a big difference. To lead people to think in this way, we think that a friendly mascot is needed. SO WHO CAN SAVE US?! 뽀로로 !!!!!!!!!!!!!!!\n\n
- 피해를 줄이기 위한 노력을 열심히 하는 것 처럼 보이지만사실 아직 우리의 노력은 많이 부족하다.\n\n\n“Still” what has been changed? (통계자료 보여주기) According to this statistic, nothing has been changed. NOTHING. In fact, emission of CO2 has increased. The fundamental reason for this is people's perception on this issue. We are comfortably numb on global warming issue. -------- . People tend to think that global warming is too big of an issue for them to take an action. However, like the butterfly effect, one small action could make a big difference. To lead people to think in this way, we think that a friendly mascot is needed. SO WHO CAN SAVE US?! 뽀로로 !!!!!!!!!!!!!!!\n\n
- 피해를 줄이기 위한 노력을 열심히 하는 것 처럼 보이지만사실 아직 우리의 노력은 많이 부족하다.\n\n\n“Still” what has been changed? (통계자료 보여주기) According to this statistic, nothing has been changed. NOTHING. In fact, emission of CO2 has increased. The fundamental reason for this is people's perception on this issue. We are comfortably numb on global warming issue. -------- . People tend to think that global warming is too big of an issue for them to take an action. However, like the butterfly effect, one small action could make a big difference. To lead people to think in this way, we think that a friendly mascot is needed. SO WHO CAN SAVE US?! 뽀로로 !!!!!!!!!!!!!!!\n\n
- 진짜 원인은 무엇일까?정부단체의 적극적인 노력뿐만 아니라개인의 작은 실천의 노력이 먼저 필요하다.\n\n
- 진짜 원인은 무엇일까?정부단체의 적극적인 노력뿐만 아니라개인의 작은 실천의 노력이 먼저 필요하다.\n\n
- 진짜 원인은 무엇일까?정부단체의 적극적인 노력뿐만 아니라개인의 작은 실천의 노력이 먼저 필요하다.\n\n
- 프리허그 사례\nSNS 입소문 효과를 활용해 전세계적으로 지구 온난화를 방지하는 캠페인 활동을 Boom UP\n캠페인의 중심에는 지구온난화 방지의 메인 캐릭터와 애니메이션 제작\n프리허그는 자신이 길거리에서 스스로 프리허그라는 피켓을 들고 기다리다가 자신에게 포옹을 청해오는 불특정 사람을 안아주는 행위다. 이러한 행위를 하는 사람들을 FreeHuggers라 부른다. 프리 허그 활동을 프리 허그 캠페인(Free Hugs Campaign)이라 함.\n\n일부 장난스럽게 이러한 행위를 하는 사람도 있으나, 본래적 의미는 포옹을 통해 파편화된 현대인의 정신적 상처를 치유하고 평화로운 가정과 사회를 이루고자 노력하는 것이다. 대한 민국에서는 2006년에 “후안 만”이라는 호주인의 인터넷 동영상에 의해 본격적으로 확산된 것으로 알려지고 있다.\n
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- 소셜 미디어는 사람들이 자신의 생각과 의견, 경험, 관점 등을 서로 공유하고 참여하기 위해 사용하는 "개방화된" 온라인 툴과 미디어 플랫폼으로 양방향성을 활용하여 사람들이 참여하고 정보를 공유하며 사용자들이 만들어 나가는 미디어이다. 개방, 공유, 참여의 이상적인 개념을 기초로 이용되고 있기 때문에 확산성과 접근성, 바이럴 효과가 매우 높다\n\n블로그, 유튜브, 페이스북, 트위터 등 다양한 소셜 미디어가 확산되면서 불과 4-5년 내에 폭발적으로 성장하면서 전 세계적으로 사랑받는 미디어로 자리잡고 기업의 새로운 마케팅 수단으로 큰 각광을 받고 있다.\n\nWe began by simply asking marketers if they use social media to market their businesses. The overwhelming majority (93%) indicated they were employing social media for marketing purposes.\n\n
- To implement this project, what we need is a representative mascot that will lead people to act in a behavior that will prevent further global warming. So, how would people pick a mascot that will influence the whole global community? The most efficient way is to hold a global contest that will have the global community as an audience and the judges. Everyone who is interested can participate in the contest. The contest will go through three stages. First, everyone is allowed to turn in their work, and then the professional artists and cartoonists will evaluate and pick one best mascot for each country. The second stage is when the representative of each country gets to exhibit their work or animation and it will be on live television. The third stage is people will be able to vote once on an internet site .70% of evaluation of the global community and 30% of evaluation from the judge will be considered. Then, finally, the participant with the most votes will win the contest and the animation will be used to represent the issues regarding the environment and global warming.\n\n
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- Once the mascot is picked out through global contest, an animation featuring this mascot will be produced. This animation's main purpose is to spread the messages of severness of earth , ways of preventing the global warming all over the world. Unlike other documentaries which only show stiff and rigid facts, this animation will deliver the messages with intensively interesting stories that will be developed with amusement, humor, tension and so on. It will be produced season by season like other general dramas. Moreover, to promote this animation widely around the world, we will try to use all the media sources such as social network system and also focusing on star marketing.\n\n
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