This our standard presentation for helping executive teams understand the rise and influence of social media. We discuss the conditions that created social media, various tools, then dive in to the 4 C's of successful social media implementaiton - Culture, Content, Conversations, and Conversions. Available as a keynote or a workshop.
1. The 4 Cs of Social Media
Presented by Justin Foster
2. Why listen to us?
• Tricycle helps organizations define and
communicate their ideas.
• Worked with large corporations like Fred Meyer to
personal brands like Troy McClain.
• Over 250 presentations from Payette to Malaysia.
• Early pioneers of social media in Idaho.
• Over 10,000 connections in the social space.
3. The Perfect Storm
• Commoditization
• Fragmentation
• Access to technology
• Rise of Personal Brands
4. Meet Gen Y
• Connected
• Multi-tasking
• Influential
• 24/7 Brand
8. Startling Statistics
• 276% growth in 35-54 year old Facebook users.
• 104 Million people on Facebook.
• Feb 09 to April 09: 3 mill to 17 mill Twitter
members
• 1 billion page views of Twitter.
• Average age on Facebook is 37.
• Average age on Twitter is 42.
• Fastest growing segment is women over 55.
9. Tricycle’s 5 Rules of Social Media
1. Social first; media second.
2. Person first; corporation second.
3. Keep it real.
4. Farming, not hunting.
5. There is no “kiddy pool”