Friendemic Vice President Trevor Murphy's presentation from the Social Media Club of Salt Lake City's October event, "When Social Gets Scary."

1. WHAT DID YOU JUST TWEET?!?!
Trevor Murphy
Vice President – Social Media Club of Salt Lake City

2. Why am I here?
∗ Who am I?
∗ Why can I talk about this topic?
∗ What are we going to talk about?

3. THE WORST DAY OF MY LIFE
∗ Have you or someone who manages your social
media ever posted an obscene photo?

4. Don’t Sweep Negativity Under the Rug
∗ The worst thing you can do is ignore a negative
comment.
∗ Negativity can spread like wildfire if not properly
contained.
∗ Take a deep breath, you don’t always have to react
immediately.

5. Be Honest, Open, and Respond Quickly
∗ Make sure that you are sincere when dealing with a
negative review, comment, or crisis.
∗ You can’t always make everyone happy, but the worst
thing you can do is piss them off.
∗ Don’t try to argue your way out of a social media
crisis.

6. Popular Examples of Social Media Gone
Wrong
∗ Chrysler
∗ Amy’s Baking Company
∗ NRA
∗ British Airways

7. What to Remember
∗ Human error is hard to completely prevent, but you can get close.
∗ Double check your work – MANY TIMES
∗ Don’t just think things will go away without being addressed
∗ You need to listen and engage with your audience
∗ Social media is powerful, people will go a long way for a ham sandwich.
∗ Be honest and open.
∗ Don’t ignore the facts, accept them and try to resolve the issues.
∗ You don’t always have to react immediately, sometimes it is best to take a
minute to think about the situation.

8. Thanks for coming out!
Any Questions?