The MX Outlook — MX Conference 2012
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2012 already looks like a promising ––yet rowdy––year for UX leadership. With greater awareness of UX comes greater expectations. Brandon’s MX Outlook frames the work and the opportunities in our near future. See the video here: http://vimeo.com/44074477
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The MX Outlook — MX Conference 2012
- 1. — “A Magazine Is an iPad That Does Not Work” from UserExperienceWorks
- 2. At a train station in Seoul, South Korea
- 6. “How might we increase our sales volume without adding more stores?”
- 7. value It makes new money systems Integrated and scalable
- 8. value It makes new money systems Integrated and scalable people It’s useful + it just works
- 9. value It makes new money systems Integrated and scalable people It’s useful + it just works journeys A few sensible touchpoints
- 10. value It makes new money systems Integrated and scalable people It’s useful + it just works journeys A few sensible touchpoints proposition Low risk, big learning
- 12. value It makes money systems Integrated and scalable people It’s useful + it just works journeys A few sensible touchpoints proposition Low risk, big learning
- 13. The MX Outlook 2012 Brandon Schauer @brandonschauer
- 14. IN OUR HEARTS <3
- 15. 362 firms 95% say they are “customer focused” 80% say they deliver a “superior experience” How many of these firms’ customers agree that they deliver a superior experience? 8% from “Closing the Delivery Gap” by Bain & Company
- 17. — photo by bcmacsac1
- 20. IN OUR BRAINS
- 21. value EXISTING CAPABILITIES NEW CAPABILITIES EXISTING CUSTOMERS Optimization New Service Development NEW CUSTOMERS New Market Development Diversification — riff off of the Ansoff Matrix, circa 1957
- 22. value EXISTING CAPABILITIES NEW CAPABILITIES EXISTING CUSTOMERS Optimization New Service Development NEW CUSTOMERS New Market Development Diversification — riff off of the Ansoff Matrix, circa 1957
- 23. value Where a dollar/won of sales goes RETAIL STORE SALES 89¢ for product VIRTUAL STORE SALES labor marketing overhead 89¢ for product labor marketing overhead location location profit profit
- 24. value Where a dollar/won of sales goes RETAIL STORE SALES 89¢ for product VIRTUAL STORE SALES labor marketing overhead 89¢ for product labor marketing overhead location 3% location profit profit PROFIT MARGIN 7% PROFIT MARGIN
- 25. value Where a dollar/won of sales goes UX managers can and should be RETAIL STORE SALES tapping new sources of revenue by VIRTUAL STORE SALES labor labor changing the economics. 89¢ for product marketing overhead 89¢ for product marketing overhead location 3% location profit profit PROFIT MARGIN 7% PROFIT MARGIN
- 26. value The value virtual stores add RETAIL STORE VIRTUAL STORE 100 Stores 25 Stores 500 Customers/store $150 Average $/customer 200 Customers/store $75 Average $/customer $225,000 $26,250 10% DAILY GROSS REVENUE DAILY GROSS REVENUE ADDITION
- 27. value The value virtual stores add RETAIL STORE VIRTUAL STORE $225,000 $26,250 DAILY GROSS REVENUE DAILY GROSS REVENUE $2,250 $1,050 PER EACH ADDITIONAL STORE PER EACH ADDITIONAL STORE
- 29. value Government doing it
- 30. value Government doing it
- 31. value Government doing it
- 32. value Government doing it
- 33. value Government doing it
- 34. value Government doing it
- 35. value Government doing it
- 36. value Mature businesses doing it bit.ly/mxsnaptax MX
- 38. value — Where should you be spending your time, your team’s time, your budget? EXISTING CAPABILITIES NEW CAPABILITIES EXISTING CUSTOMERS Optimization New Service Development NEW CUSTOMERS New Market Development Diversification
- 39. the point DON’T CONFUSE BEING PASSIONATE WITH BEING RIGHT
- 40. HAVE IMPACT
- 41. The MX Outlook 2012 Brandon Schauer @brandonschauer
- 42. Thanks!