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Branding and design


We help you
use design to
drive groWth.         Next >
every design
Compelling
           day,
Builds your Business.
every day, consumers have countless chances to be influenced by brands –
yours and your competitors’. every trip to their neighborhood stores
is an opportunity for you to gain or lose a customer, category dominance
or brand share.
Anthem has helped category leaders, global brands, proud national brands
and even emerging specialty brands create a compelling brand experience on-
shelf – where consumers vote with their wallets. this is the crucial decision-
making axis, where your brand competes to make it into the shopping cart.
How do compelling brand experiences begin? With authentic consumer
insights, those that give you permission to think differently about your brand.
Anthem’s strategists provide intelligent, rational context and articulation to
take evolutionary steps or courageous big leaps.
We offer world-class regional branding and design services globally with
world-class execution and brand activation capabilities. With Anthem, you
get big ideas that are beautiful, smart and effective on multiple levels. We
combine rigorous structure with exceptional beauty. design that’s intelligent.




                                                                                  INDex   PORtFOLIO   PRINt   DISPLAY   < PAGe >
HOW YOu beNeFIt.
every Anthem recommendation and execution reflects a strong
strategic point of view developed through valid and authentic
insights. We proceed on rational grounds and execute with
maximum certainty about brand values and objectives. this
process doesn’t stand in the way of creativity; it simply ensures
that it works.




                          INDex   PORtFOLIO   PRINt   DISPLAY   < PAGe >
What We offer.
Anthem is expert in the full range of strategic design services:




                Brand              +          design               +   design            +           design
                strategy                      strategy                 development                   deployment



               Brand analysis               visual articulation        identity design           Brand implementation
              Brand articulation                                       system design            production and premedia




                                                                                             INDex   PORtFOLIO    PRINt   DISPLAY   < PAGe >
What We offer.                                                 Brand analysis                             Brand artiCulation
Brand strategy: What                                           Our assessment of category, competitive,   the robust articulation of your brand
                                                                                                          idea, driven from consumer insights,
your Brand stands for.                                         consumer and brand data to uncover
                                                               insights and discover areas of             that strategically captures the
brand strategy begins with a great big differentiating idea,   opportunity for the brand that meet        competitive advantage of your brand
                                                               your business objectives.                  and the place it owns in the hearts
informed by fresh and salient marketplace, category and
                                                                                                          and minds of consumers.
consumer data. We then partner with you to articulate a core   deliverables
                                                               • brand Analysis                           deliverables
positioning that supports your overall business objectives.
                                                               • Consumer Analysis                        • brand Strategy

                                                               • Competitive Analysis                     • Consumer Definition

                                                               • brand and Consumer Research              • Consumer Need State Articulation

                                                               • Consumer Insights                        • brand Innovation and Standards

                                                                                                          • brand Architecture

                                                                                                          • Portfolio Optimization

                                                                                                          • brand Management and

                                                                                                            Stewardship
                                                                                                          • Naming and Nomenclature




                                                                                           INDex     PORtFOLIO      PRINt     DISPLAY     < PAGe >
visual artiCulation                    design development
What We offer.                                                      Our visualization of your brand        A comprehensive roadmap for the
design strategy: hoW your                                           essence and positioning provides       creative development, driven from
                                                                                                           the brand strategy and
                                                                    a critical foundation for creative
Brand looks and Behaves.                                            development. It demonstrates your      communication imperatives, it clearly
transformative brand ideas only come about from intelligent         brand’s unique competitive advantage   captures the essential ingredients
                                                                    in the marketplace.                    of the design requirements.
creative vision. this vision guides the development process of
the brand in profound and ownable directions. the result is vivid   deliverables                           deliverables
                                                                      Visual essence                       • brand Point Mapping
strategy translation, design principles and creative catalysts.     •

                                                                    • Visual Positioning                   • brand Point Drivers

                                                                    • Visual equity                        • Ideation Path

                                                                    • In-Store Audits                      • Creative Catalysts

                                                                    • Competitive benchmarking             • Communication Hierarchy

                                                                    • Cultural Requirements                • Contexts and Metaphors

                                                                                                           • Symbolism Studies




                                                                                             INDex     PORtFOLIO     PRINt     DISPLAY    < PAGe >
What We offer.
design: hoW your
Brand Creates desire.
With strategic business opportunities defined, teams from
within our world-class design network create visual and verbal
elements that capture your brand’s positioning. From here, we
can create big ideas and orchestrate a compelling expression
of your brand.
identity design                             system design
the creation of your brand’s visual and     We are experts at the comprehensive
verbal identity. It includes the creative   application of your brand identity and
development of core visual and verbal       key visuals into a dynamic system
elements such as brand voice, brand         across multiple brand touchpoints.
aesthetics and name.                        deliverables
deliverables                                • Packaging and System Design

• Ideation and exploration                  • Integrated Communications

• Identity Development                      • Future System Visioning

• Key Communication Visuals                 • environmental branding

• brand Style and Character                 • Print Collateral Design

• Research Stimuli                          • Structural Design




                                   INDex    PORtFOLIO     PRINt     DISPLAY     < PAGe >
What We offer.
deployment: hoW your
Brand earns and keeps trust.
the most compelling strategy and creative are only as
good as their execution. Anthem’s capabilities in brand
deployment and brand governance are unparalleled. We
integrate Schawk’s production and premedia expertise
during preliminary print feasibility reviews to ensure that
the design is technically capable of being reproduced as
envisioned to avoid costly and time-consuming re-work
later in the process.
Brand implementation                     produCtion and premedia
the construction, application and        the conversion of your brand assets
governance of the brand deployment       and design files to media-ready forms.
to brand touchpoints to ensure           this step, performed by our colleagues
consistency and proper interpretation.   at Schawk – a recognized expert
                                         worldwide – ensures that all files
deliverables
                                         are technically and factually
• Implementation Planning
                                         correct and meet the specific media
• brand Standards and Guidelines
                                         reproduction guidelines.
• Global Deployment

• Management                             deliverables
• Implementation Audits                  • technical File Management

                                         • Production Workflow Management

                                         • Color Management

                                         • Production Art




                                 INDex    PORtFOLIO     PRINt     DISPLAY     < PAGe >
Brand Point ManageMent.
tHe advantage.
Anthem is Schawk’s strategic design company, and our mutual
collaboration is compelling for brands. Company-wide, Schawk delivers
brand point management to its clients – the integration of services
and technologies across the brand lifecycle and across geographies.
This integration defines the Anthem/Schawk relationship.
For shared clients, Anthem does strategy and design that responds to
executional considerations that are clearly articulated by Schawk. And
Schawk, in turn, delivers world-class premedia and print-management
services and brand management technology. This collaboration has
multiple benefits for the client: faster to-market times, superior finished
materials, resource savings of all kinds – and more compelling and
consistent brand experiences for shoppers, a magic that speaks to the
heart from the first impression to the moment of purchase.




                                                                              INDEX   PORTFOLIO   PRINT   DISPLAY   < PAGE >
tALK tO uS.
Call: Barbara glass at 203.327.7600
globalnewbusiness@schawk.com




Anthem Worldwide, a Schawk Strategic Design Company, is an integrated global network that provides innovative solutions to articulate,
unify and manage brand impact. Anthem creates compelling brand experiences by aligning its strategic, creative and executional talent
worldwide with the business needs of companies seeking a competitive advantage. Anthem offers a full range of branding and design
services to our clients including Campbell’s, Coca-Cola, E-Mart, Foster’s, General Electric, Hbc, Kimberly-Clark, Microsoft, Nestlé, Procter
& Gamble, Revlon, Safeway and Unilever With our network of world-class design professionals in 12 cities, Anthem is presently located in
Chicago, Cincinnati, Düsseldorf, Hilversum (the Netherlands), London, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto, and
York (U.K.). For more information on Anthem, please visit http://www.anthemww.com. Follow Anthem on http://twitter.com/anthemworldwide.

© 2010 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright
holder. Schawk is a registered trademark of Schawk, Inc. The Schawk, Anthem and BLUE logos are trademarks of Schawk, Inc. All other
trademarks are the properties of their respective owners.

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Anthem Branding & Design

  • 1. Branding and design We help you use design to drive groWth. Next >
  • 2. every design Compelling day, Builds your Business. every day, consumers have countless chances to be influenced by brands – yours and your competitors’. every trip to their neighborhood stores is an opportunity for you to gain or lose a customer, category dominance or brand share. Anthem has helped category leaders, global brands, proud national brands and even emerging specialty brands create a compelling brand experience on- shelf – where consumers vote with their wallets. this is the crucial decision- making axis, where your brand competes to make it into the shopping cart. How do compelling brand experiences begin? With authentic consumer insights, those that give you permission to think differently about your brand. Anthem’s strategists provide intelligent, rational context and articulation to take evolutionary steps or courageous big leaps. We offer world-class regional branding and design services globally with world-class execution and brand activation capabilities. With Anthem, you get big ideas that are beautiful, smart and effective on multiple levels. We combine rigorous structure with exceptional beauty. design that’s intelligent. INDex PORtFOLIO PRINt DISPLAY < PAGe >
  • 3. HOW YOu beNeFIt. every Anthem recommendation and execution reflects a strong strategic point of view developed through valid and authentic insights. We proceed on rational grounds and execute with maximum certainty about brand values and objectives. this process doesn’t stand in the way of creativity; it simply ensures that it works. INDex PORtFOLIO PRINt DISPLAY < PAGe >
  • 4. What We offer. Anthem is expert in the full range of strategic design services: Brand + design + design + design strategy strategy development deployment Brand analysis visual articulation identity design Brand implementation Brand articulation system design production and premedia INDex PORtFOLIO PRINt DISPLAY < PAGe >
  • 5. What We offer. Brand analysis Brand artiCulation Brand strategy: What Our assessment of category, competitive, the robust articulation of your brand idea, driven from consumer insights, your Brand stands for. consumer and brand data to uncover insights and discover areas of that strategically captures the brand strategy begins with a great big differentiating idea, opportunity for the brand that meet competitive advantage of your brand your business objectives. and the place it owns in the hearts informed by fresh and salient marketplace, category and and minds of consumers. consumer data. We then partner with you to articulate a core deliverables • brand Analysis deliverables positioning that supports your overall business objectives. • Consumer Analysis • brand Strategy • Competitive Analysis • Consumer Definition • brand and Consumer Research • Consumer Need State Articulation • Consumer Insights • brand Innovation and Standards • brand Architecture • Portfolio Optimization • brand Management and Stewardship • Naming and Nomenclature INDex PORtFOLIO PRINt DISPLAY < PAGe >
  • 6. visual artiCulation design development What We offer. Our visualization of your brand A comprehensive roadmap for the design strategy: hoW your essence and positioning provides creative development, driven from the brand strategy and a critical foundation for creative Brand looks and Behaves. development. It demonstrates your communication imperatives, it clearly transformative brand ideas only come about from intelligent brand’s unique competitive advantage captures the essential ingredients in the marketplace. of the design requirements. creative vision. this vision guides the development process of the brand in profound and ownable directions. the result is vivid deliverables deliverables Visual essence • brand Point Mapping strategy translation, design principles and creative catalysts. • • Visual Positioning • brand Point Drivers • Visual equity • Ideation Path • In-Store Audits • Creative Catalysts • Competitive benchmarking • Communication Hierarchy • Cultural Requirements • Contexts and Metaphors • Symbolism Studies INDex PORtFOLIO PRINt DISPLAY < PAGe >
  • 7. What We offer. design: hoW your Brand Creates desire. With strategic business opportunities defined, teams from within our world-class design network create visual and verbal elements that capture your brand’s positioning. From here, we can create big ideas and orchestrate a compelling expression of your brand. identity design system design the creation of your brand’s visual and We are experts at the comprehensive verbal identity. It includes the creative application of your brand identity and development of core visual and verbal key visuals into a dynamic system elements such as brand voice, brand across multiple brand touchpoints. aesthetics and name. deliverables deliverables • Packaging and System Design • Ideation and exploration • Integrated Communications • Identity Development • Future System Visioning • Key Communication Visuals • environmental branding • brand Style and Character • Print Collateral Design • Research Stimuli • Structural Design INDex PORtFOLIO PRINt DISPLAY < PAGe >
  • 8. What We offer. deployment: hoW your Brand earns and keeps trust. the most compelling strategy and creative are only as good as their execution. Anthem’s capabilities in brand deployment and brand governance are unparalleled. We integrate Schawk’s production and premedia expertise during preliminary print feasibility reviews to ensure that the design is technically capable of being reproduced as envisioned to avoid costly and time-consuming re-work later in the process. Brand implementation produCtion and premedia the construction, application and the conversion of your brand assets governance of the brand deployment and design files to media-ready forms. to brand touchpoints to ensure this step, performed by our colleagues consistency and proper interpretation. at Schawk – a recognized expert worldwide – ensures that all files deliverables are technically and factually • Implementation Planning correct and meet the specific media • brand Standards and Guidelines reproduction guidelines. • Global Deployment • Management deliverables • Implementation Audits • technical File Management • Production Workflow Management • Color Management • Production Art INDex PORtFOLIO PRINt DISPLAY < PAGe >
  • 9. Brand Point ManageMent. tHe advantage. Anthem is Schawk’s strategic design company, and our mutual collaboration is compelling for brands. Company-wide, Schawk delivers brand point management to its clients – the integration of services and technologies across the brand lifecycle and across geographies. This integration defines the Anthem/Schawk relationship. For shared clients, Anthem does strategy and design that responds to executional considerations that are clearly articulated by Schawk. And Schawk, in turn, delivers world-class premedia and print-management services and brand management technology. This collaboration has multiple benefits for the client: faster to-market times, superior finished materials, resource savings of all kinds – and more compelling and consistent brand experiences for shoppers, a magic that speaks to the heart from the first impression to the moment of purchase. INDEX PORTFOLIO PRINT DISPLAY < PAGE >
  • 10. tALK tO uS. Call: Barbara glass at 203.327.7600 globalnewbusiness@schawk.com Anthem Worldwide, a Schawk Strategic Design Company, is an integrated global network that provides innovative solutions to articulate, unify and manage brand impact. Anthem creates compelling brand experiences by aligning its strategic, creative and executional talent worldwide with the business needs of companies seeking a competitive advantage. Anthem offers a full range of branding and design services to our clients including Campbell’s, Coca-Cola, E-Mart, Foster’s, General Electric, Hbc, Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway and Unilever With our network of world-class design professionals in 12 cities, Anthem is presently located in Chicago, Cincinnati, Düsseldorf, Hilversum (the Netherlands), London, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more information on Anthem, please visit http://www.anthemww.com. Follow Anthem on http://twitter.com/anthemworldwide. © 2010 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright holder. Schawk is a registered trademark of Schawk, Inc. The Schawk, Anthem and BLUE logos are trademarks of Schawk, Inc. All other trademarks are the properties of their respective owners.