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Brandwatch Vizia Webinar: US 25th Sept 2013

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Brandwatch
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These are the slides used in our Brandwatch Vizia US webinar held on 25th September 2013, hosted by Eve Sangenito and Seb Hempstead. More info here: http://www.brandwatch.com/brandwatch-vizia/

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Webinar/ INTRODUCING THE NEXT GENERATION SOCIAL MEDIA COMMAND CENTER September 2013
Housekeeping/ • HAVE QUESTIONS? Feel free to ask them in the session chat. We’ll share and answer them at the end of the presentation • TWEET, TWEET Our community managers are available during the webinar as well. Just tweet to @brandwatch or #brandwatch • SLIDES & RECORDING We’re happy to provide a copy of both. We should have them posted within 1-2 business days 2 © 2013 Brandwatch | www.brandwatch.com
SEBASTIAN HEMPSTEAD EVP, N. America, Brandwatch @sebhempstead EVE SANGENITO VP of Marketing, Brandwatch @esangenito 3 Presenters/ © 2013 Brandwatch | www.brandwatch.com
© 2013 Brandwatch | www.brandwatch.com 4 “THE PURPOSE OF BUSINESS IS TO CREATE AND KEEP A CUSTOMER.” - Peter Drucker
© 2013 Brandwatch | www.brandwatch.com 5 “THIS PUBLIC COMMITMENT TO LISTENING IN SOCIAL IS A PROMISE TO CUSTOMERS YOU’RE GOING TO BE THERE... SHINY TWITTER ROOM WON’T CUT IT.” - Jeremiah Owyang
© 2013 Brandwatch | www.brandwatch.com 6 SEPARATE THE SIGNALS FROM THE NOISE
© 2013 Brandwatch | www.brandwatch.com 7 ENGAGE & RESPOND AT THE SPEED OF SOCIAL
© 2013 Brandwatch | www.brandwatch.com 8 EMPOWER TEAMS TO SCALE
© 2013 Brandwatch | www.brandwatch.com 9 MANAGE SMARTER & WITH MORE EFFICIENCY
ACCESSIBLE TO ANYONE, ANYWHERE © 2013 Brandwatch | www.brandwatch.com
INTEGRATED & IN SYNC © 2013 Brandwatch | www.brandwatch.com
PERSONALIZED TO YOUR EXPERIENCE © 2013 Brandwatch | www.brandwatch.com
PUBLIC RELATION S MARKETING SALES CUSTOMER SERVICE LINES OF BUSINESS LISTENING & ANALYTICS CUSTOMERS USE CASE DISPLAY ENGAGEMENTVISUALIZATIONS SOCIAL HUB USE CASE DISPLAY USE CASE DISPLAY THE NEW MODEL © 2013 Brandwatch | www.brandwatch.com
© 2013 Brandwatch | www.brandwatch.com 14 INTRODUCING BRANDWATCH VIZIA
QUESTIONS?
THANK YOU! To learn more, visit us at Brandwatch.com or info@brandwatch.com © 2013 Brandwatch | www.brandwatch.com

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Brandwatch Vizia Webinar: US 25th Sept 2013

  • 1. Webinar/ INTRODUCING THE NEXT GENERATION SOCIAL MEDIA COMMAND CENTER September 2013
  • 2. Housekeeping/ • HAVE QUESTIONS? Feel free to ask them in the session chat. We’ll share and answer them at the end of the presentation • TWEET, TWEET Our community managers are available during the webinar as well. Just tweet to @brandwatch or #brandwatch • SLIDES & RECORDING We’re happy to provide a copy of both. We should have them posted within 1-2 business days 2 © 2013 Brandwatch | www.brandwatch.com
  • 3. SEBASTIAN HEMPSTEAD EVP, N. America, Brandwatch @sebhempstead EVE SANGENITO VP of Marketing, Brandwatch @esangenito 3 Presenters/ © 2013 Brandwatch | www.brandwatch.com
  • 4. © 2013 Brandwatch | www.brandwatch.com 4 “THE PURPOSE OF BUSINESS IS TO CREATE AND KEEP A CUSTOMER.” - Peter Drucker
  • 5. © 2013 Brandwatch | www.brandwatch.com 5 “THIS PUBLIC COMMITMENT TO LISTENING IN SOCIAL IS A PROMISE TO CUSTOMERS YOU’RE GOING TO BE THERE... SHINY TWITTER ROOM WON’T CUT IT.” - Jeremiah Owyang
  • 6. © 2013 Brandwatch | www.brandwatch.com 6 SEPARATE THE SIGNALS FROM THE NOISE
  • 7. © 2013 Brandwatch | www.brandwatch.com 7 ENGAGE & RESPOND AT THE SPEED OF SOCIAL
  • 8. © 2013 Brandwatch | www.brandwatch.com 8 EMPOWER TEAMS TO SCALE
  • 9. © 2013 Brandwatch | www.brandwatch.com 9 MANAGE SMARTER & WITH MORE EFFICIENCY
  • 10. ACCESSIBLE TO ANYONE, ANYWHERE © 2013 Brandwatch | www.brandwatch.com
  • 11. INTEGRATED & IN SYNC © 2013 Brandwatch | www.brandwatch.com
  • 12. PERSONALIZED TO YOUR EXPERIENCE © 2013 Brandwatch | www.brandwatch.com
  • 13. PUBLIC RELATION S MARKETING SALES CUSTOMER SERVICE LINES OF BUSINESS LISTENING & ANALYTICS CUSTOMERS USE CASE DISPLAY ENGAGEMENTVISUALIZATIONS SOCIAL HUB USE CASE DISPLAY USE CASE DISPLAY THE NEW MODEL © 2013 Brandwatch | www.brandwatch.com
  • 14. © 2013 Brandwatch | www.brandwatch.com 14 INTRODUCING BRANDWATCH VIZIA
  • 16. THANK YOU! To learn more, visit us at Brandwatch.com or info@brandwatch.com © 2013 Brandwatch | www.brandwatch.com