This presentation explains how the Mentions component in Brandwatch can be used effectively for any type of analysis. More info can be found here: http://www.brandwatch.com/category/brandwatch-tech/

1. Utilising the Mentions
Component
#brandwatchtips
Georgia Tregear & Stefanie Bull: Brandwatch Senior AMs

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The Mentions
Component

3. Why is the Mentions Component so great?
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• Easy to use
• Quick insights
• Read verbatim in detail
• Manipulate the data using filters
• Bulk actions
• Rules and Alerts

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Use Case

5. Premier Inn
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• Premier Inn PR Team

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Live Demo

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Key Takeaways

8. Top 5 #brandwatchtips
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• The mentions component is
your friend
• Use the “add to dashboard”
feature to open up additional
functionality when analysing
peaks
• Create Rules
• Create Alerts
• Don’t forget about Live
Stream

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Questions