Striving for engagement and analysing Social-Media-only metrics such as Likes and Comments leads into frustration and a feeling that any image of a kitten can beat your well crafted brand-related message in engagement. But Facebook is a money-making machine and its users actually are willing to listen to your advertising messages.
2. 156 Facebook apps in 2012, over 350 overall
App. 1 600 000 users in our apps
App. 2 870 000 fans in analysed FB Pages
Managing app. 1 000 000 USD in FB Ads
2 gamification systems implemented in last 6 months,
4 en routeBRANDZ
FRIENDZ
3. TIME
SOFACEBOOK
ALLOWS
1
2
3
4
And loads of it...
KNOWLEDGE
EMOTIONS
MONEY
Tools, people, advertising, or while buying fans
in India.
At least we say so.
Especially when those bast… when
users complain...
7. In case of Facebook, unofrtunately, we are fed by vast
amount of data that usually leads to the conclusion
that the information we have is self-explanatory and
self-sufficient.
In case of (neat) reduction into number of fans, Likes,
comments.
Twitter and other platforms are less seductive thanks
to the small scale of data on the easily accesed scale
of an individual account.
USER
ACTION
SIDE
14. Admins.
The lonely wolves striving for these self-explanatory
numbers.
‣ So we:
‣ Ask fo Likes in case of consent and for comments in case of
disagreement
‣ You create “answer us” posts
‣ Use puppies, kittents who lost their mittens,
‣ Wish nice weekends, Fridays, happy holidays...
‣ And slowly come to the point of frustration and
breakpoint where you want to open a hash bar in
Thailand or a cafe in Brno.
INTHECHASE
OFPOSITIVE
NUMBERS
19. Most of these ad formats are actually posts (and
could be dark posts).
Post equals advertising. Always has equalled.
Yes, prints are not social. But they are still way
better than kittens.
POSTS=
ADVERTISING
23. That users are able to track up to 3 main account
agendas - they give a blink, see, understand what they
can expect in the future.
In case your agenda is wishing nice weekends, they
will expect whishing nice weekends.
WHILE
KEEPINGIN
MIND