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Conceptual Frameworks for 
Understanding Global Jihadism 
Bill Braniff 
Executive Director, START 
braniff@start.umd.edu 
www.start.umd.edu
National Consortium for the Study of Terrorism and Responses to Terrorism 
Historical Context: Framing the Grievance 
The Salaf Crisis and Response 
Mongol Invasion Ibn Taymiyya 
Mohammad ibn 
Abd al-Wahhab 
Sayyid Qutb 
Decline of the 
Ottoman Empire 
Post-Colonial 
Failures 
Prophet Muhammad 
1. Abu Bakr 
2. Umar 
3. Uthman 
4. Ali
National Consortium for the Study of Terrorism and Responses to Terrorism 
Theological Context: Situating al-Qa’ida 
ISLAM 
ISLAMISM 
SUNNISM 
VIOLENT 
JIHADISM 
FUNDAMENTALISM 
AQ CORE
National Consortium for the Study of Terrorism and Responses to Terrorism 
Political Context: The Competitive Landscape 
Islamism 
Violent 
Activism 
Local 
Jihadism 
GSPC 
Irredentist 
Jihadism 
LeT 
Global 
Jihadism 
al-Qa’ida 
Political 
Activism 
Hizb ut- 
Tahrir 
Muslim 
Brotherhood 
Missionary 
Activism 
Tablighi 
Jama’at 
AQIM
National Consortium for the Study of Terrorism and Responses to Terrorism 
Virtual Context: Landscape of the e-Jihad 
Media 
Distribution 
Media 
Production 
Companies 
Indi Blogs Key Ideologues 
Web 
Forums 
GIMF 
The Social 
Network 
Al-Fajr
National Consortium for the Study of Terrorism and Responses to Terrorism 
Evolution of the Global Jihad 
Local Jihad 
SE Asia 
North Africa 
Central Asia 
HoA 
Balkans 
Chechnya 
Egypt 
Jordan 
Saudi Arabia 
AQ Associated Groups 
AQ Affiliated Groups 
AQ Core 
Anti-Soviet Jihad 
MAK est. AQ est. 
1800s-1900s 1979 1988 2001 
ie., ASG, LeT, GSPC 
ie., AQI, AQAP, AQIM 
AQ Inspired 
Global 
AQ Network 
Global 
1984 2010 
Irredentist Jihad 
Palestine 
Kashmir
National Consortium for the Study of Terrorism and Responses to Terrorism 
Conceptualizing Global Jihadism 
The Franchise 
Affiliates Networked 
Associated 
Organizations 
AQ Core 
The Idea 
Autonomous 
Adherents 
Adherents
National Consortium for the Study of Terrorism and Responses to Terrorism 
The Franchise The Idea 
Associated 
Organizations 
Autonomous 
Adherents 
American 
Shabaab 
The Ummah 
JIS 
Little rock 
FT Dix 6 
Zazi Smadi 
Finton 
Headley 
NoVa 
MAJ Hassan 
AQ Core 
Five Guys 
Newburgh 
Affiliated 
Organizations 
Networked 
Adherents Boyds 
Abdulmutallab 
Vinas 
Mehana
National Consortium for the Study of Terrorism and Responses to Terrorism 
Animating the Model 
Conflict Zone 
Economy 
Propaganda 
Trained Fighters 
Drugs 
$, Men, Weapons 
Org C 
Organizational 
Infrastructure 
Org B 
Conflict 
Zone 2 
Conflict 
Zone 3 
Narratives: 
• Othering 
• Victimization 
• Resistance
National Consortium for the Study of Terrorism and Responses to Terrorism 
Key Take-Aways 
• AQ has inherited a militant and fundamentalist ideology 
which surfaces at moments of crisis, which it interprets and 
amplifies 
• AQ sits on the periphery of Islam, cloaking itself in 
unassailable Sunni terms, but acting outside of Sunnism 
• AQ coexists with more popular Islamist actors with which it 
frequently competes at the organizational level, and 
sometimes collaborates with at the individual level 
• AQ is one (elitist) voice among a very crowded virtual 
landscape, making for a more populist Global Jihad 
• The Global Jihad is a multi-faceted and dynamic 
phenomenon in which AQ is one central player

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Conceptual frameworks for understanding global jihadism braniff

  • 1. Conceptual Frameworks for Understanding Global Jihadism Bill Braniff Executive Director, START braniff@start.umd.edu www.start.umd.edu
  • 2. National Consortium for the Study of Terrorism and Responses to Terrorism Historical Context: Framing the Grievance The Salaf Crisis and Response Mongol Invasion Ibn Taymiyya Mohammad ibn Abd al-Wahhab Sayyid Qutb Decline of the Ottoman Empire Post-Colonial Failures Prophet Muhammad 1. Abu Bakr 2. Umar 3. Uthman 4. Ali
  • 3. National Consortium for the Study of Terrorism and Responses to Terrorism Theological Context: Situating al-Qa’ida ISLAM ISLAMISM SUNNISM VIOLENT JIHADISM FUNDAMENTALISM AQ CORE
  • 4. National Consortium for the Study of Terrorism and Responses to Terrorism Political Context: The Competitive Landscape Islamism Violent Activism Local Jihadism GSPC Irredentist Jihadism LeT Global Jihadism al-Qa’ida Political Activism Hizb ut- Tahrir Muslim Brotherhood Missionary Activism Tablighi Jama’at AQIM
  • 5. National Consortium for the Study of Terrorism and Responses to Terrorism Virtual Context: Landscape of the e-Jihad Media Distribution Media Production Companies Indi Blogs Key Ideologues Web Forums GIMF The Social Network Al-Fajr
  • 6. National Consortium for the Study of Terrorism and Responses to Terrorism Evolution of the Global Jihad Local Jihad SE Asia North Africa Central Asia HoA Balkans Chechnya Egypt Jordan Saudi Arabia AQ Associated Groups AQ Affiliated Groups AQ Core Anti-Soviet Jihad MAK est. AQ est. 1800s-1900s 1979 1988 2001 ie., ASG, LeT, GSPC ie., AQI, AQAP, AQIM AQ Inspired Global AQ Network Global 1984 2010 Irredentist Jihad Palestine Kashmir
  • 7. National Consortium for the Study of Terrorism and Responses to Terrorism Conceptualizing Global Jihadism The Franchise Affiliates Networked Associated Organizations AQ Core The Idea Autonomous Adherents Adherents
  • 8. National Consortium for the Study of Terrorism and Responses to Terrorism The Franchise The Idea Associated Organizations Autonomous Adherents American Shabaab The Ummah JIS Little rock FT Dix 6 Zazi Smadi Finton Headley NoVa MAJ Hassan AQ Core Five Guys Newburgh Affiliated Organizations Networked Adherents Boyds Abdulmutallab Vinas Mehana
  • 9. National Consortium for the Study of Terrorism and Responses to Terrorism Animating the Model Conflict Zone Economy Propaganda Trained Fighters Drugs $, Men, Weapons Org C Organizational Infrastructure Org B Conflict Zone 2 Conflict Zone 3 Narratives: • Othering • Victimization • Resistance
  • 10. National Consortium for the Study of Terrorism and Responses to Terrorism Key Take-Aways • AQ has inherited a militant and fundamentalist ideology which surfaces at moments of crisis, which it interprets and amplifies • AQ sits on the periphery of Islam, cloaking itself in unassailable Sunni terms, but acting outside of Sunnism • AQ coexists with more popular Islamist actors with which it frequently competes at the organizational level, and sometimes collaborates with at the individual level • AQ is one (elitist) voice among a very crowded virtual landscape, making for a more populist Global Jihad • The Global Jihad is a multi-faceted and dynamic phenomenon in which AQ is one central player