Placing stories/op-eds on Next America & digital best practices: a speed class

1. Jody Brannon*
Editor, The Next America
on National Journal
January 2014
Hotel Monaco
Washington
bit.ly/nextamerica-obesity
*inline skater, iGym (Online
News Association)
thenextamerica@nationaljournal.com

2. http://www.slideshare.net/brannonj/obesitysummit

3. Gates Foundation & College Board | Rockefeller Foundation | Kellogg Foundation
education
perspectives
health disparities

5. TARGET AUDIENCE & MISSION:
THE NATION’S THOUGHT LEADERS & POPULATION SHIFTS

7. +
WHAT I LOOK FOR ON A SITE…
As Next America’s editor….
 Twitter
link
 Facebook
 [RSS
group
feed]
 Success
Stories with photos

8. * Stories
* Roundups

9. Op-eds with…
* Thought leaders
* Change agents
* Professors
* Analysts
* Community catalysts

11. Screengrab:
zap2it.com

14. https://script.google.com/macr
os/s/AKfycbx4bz8PKww3rwb8
ZzEihSJpiRjKw1aBCxpthwUxk
X_mGOHMkC75/exec?action=
search&q=%22immigrate%22
%20OR%20%22immigrates%
22%20OR%20%22immigratio
n%22

16. +
How a PR specialist helps a journalist
Representing the Online News Association.
Fast
Accurate
Visual
Expert

17. + Value
54%
increased engagement
when a Facebook post
bears an image
Citing Virtue

18. +
IMPROVED
ENGAGEMENT
WHEN A
FACEBOOK
POST
INCLUDES
VISUALS…
CT% jumps
album > 180%
picture > 120%
video > 100%
EXTEND WITH
• Photos
• Quotes
• Infographics
JeffBullas.com

21. 1 in 5
Californians
is Hispanic

25. SCORE!

27. A
C
B
D

28. Jody Brannon*
Editor, The Next America
on National Journal
Jan. 14, 2014
Hotel Monaco
Washington
bit.ly/nextamerica-obesity
*inline skater, iGym (Online
News Association)
thenextamerica@nationaljournal.com