Anheuser-Busch has been a leader in the beer industry since its founding in 1859. It introduced many innovations like pasteurization, refrigerated railcars, and mechanized bottling. During Prohibition, it remained profitable through diversification. In the 1950s-1970s, Budweiser relied heavily on slogans in its advertising. It introduced Bud Light in 1982, which became the best-selling beer. Currently, Anheuser-Busch faces threats from foreign ownership, microbreweries, and changing consumer tastes. It aims to appeal to loyal customers while targeting younger audiences and specialty beers.
