29. SOCIAL
OBJECTS
FOCUS LANGUAGE
TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
30. HOW WILL WE
TALK ABOUT IT?
TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
31. 7 Building Blocks of the social web
Sharing Presence
Conversations Identity Relationships
Groups Reputation
http://nform.ca/publications/social-software-building-block
TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
32. Sharing Presence
Conversations Identity Relationships
Groups Reputation
http://nform.ca/publications/social-software-building-block
TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
33. Sharing Presence
Conversations Identity Relationships
Groups Reputation
http://nform.ca/publications/social-software-building-block
TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
34. Sharing Presence
Conversations Identity Relationships
Groups Reputation
http://nform.ca/publications/social-software-building-block
TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
35. SOCIAL
OBJECTS
SOCIAL
FOCUS LANGUAGE INTERACTION
TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
79. Creation & IP transfer Creation &
Platform
Interaction & Legal Interaction
Scale of Customer Monitoring &
Initiation RULES TOOLS
Activity Participants Action
Business Depth of
FOCUS
Objectives Activity
Extrinsic Scope of Organization Social
INCENTIVES LANGUAGE
material Activity Capabilities Objects
Extrinsic Organization Social
Intrinsic Presence Interaction
immaterial
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80. FOCUS LANGUAGE INCENTIVES RULES TOOLS
TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
81. DIEGO
Strategy for Growth
Knowhow and Skill
Management and Training
…For the Networked Environment
TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
82. F L I R T
P L U S
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84. FOCUS LANGUAGE INCENTIVES RULES TOOLS
POWERFUL LIVING AN UNBEATABLE SURPRISE
STORY ADVENTURE CONTENT & DELIGHT
TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°
85. Thank You!
Sami Viitamäki
TBWADIEGO
sami.viitamaki@diego.fi
www.samiviitamaki.com
TBWAPHSPOINTERTANGOTEQUILATOPICDIEGONORTH°