1. JETSONS vs FLINTSTONES BURCU TÜZÜN Nokta Internet Technologies
2. ABOUT DIGITAL MEDIA % 74 : internet is the most effective channel % 5: TV and radio are the most effective channels % 41 : no media plan without internet “ New media is the most effective channel in Europe. Because the target audience receives the offline media messages less.” RedShift Research –UK 2008 2. Q
3. WHY IS NOT DIGITAL MARKETING SO WORTHY AS EXPECTED? % 40 budget problem % 28 lack of ability and experience Greatest Barriers
10. Right Ad Right Product Right Place Right Time for in the at the Legend 2
11. İf you don’t say: ALARM BELLS are ringing! Legend 3
12.
13. 25 – 35 age metrosexual Earns ... College / bachelor grad. Credit card user Cares himself sportive man Plan matches your target audience? What was my target? Legend 5
14. Plan matches your target audience? What happened? Plan: Football based sport sites
15. Socio- economics + demographic touchstone Limited site alternatives Age and sex are not enough to describe the target audience! great shot!
16. We provide such many impressions that our CTR rates are low! How many times can a unique user see my ad? Legend 6
17. Home pages mean the best ROI! Generally provide high impression. Legend 7
18. Well known sites give the best results! The most important one is the best shot! Legend 8
28. cpm cpc cr ctr cpa Ad corner Roll over 300 * 250 virütik İn text ugc advergame Micro site blog Social network Web 3.0 728 * 90 impression interactive mobile Web 2.0 rss Rich media mashup wiki Customer = FRED
40. Social Network Ads Ads : Sponsored story, sponsored social story, Box ad unit, Display ads Pages: brand advocates, conversations, interactivity and CRM
47. To keep in touch and for comments, please contact me. Burcu Tüzün Burcu.tuzun@nokta.com, Burcu.tuzun@gmail.com Blog: http://pazarlamacigiremez.blogspot.com Friendfeed: http://friendfeed.com/pazarlamacadisi Twitter: http://twitter.com/pazarlamacadisi To download: http://www.slideshare.net/brctzn