1. National Voter Survey
Health Care
June 15-17, 2009

2. Methodology
The following national survey was conducted
by OnMessage Inc. Telephone interviews
were conducted June 15-17, 2009. This
presentation consists of two surveys each
including 1,100 likely general election voters.
Both surveys were stratified by state to reflect
historic voter trends. The margin of error for
both surveys is +/- 2.95%.
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3. Political
Environment

4. Generic Ballot
Congressional
4

5. Breakdown: Generic Congressional Ballot
Party Affiliation/Ticketsplitters
25% 17% 22% 19% 16% 25%
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6. Very Fav No Opinion
Image Tests Somewhat Fav
Somewhat Unfav
Never Heard Of
National Very Unfav
Barack Obama Nancy Pelosi Harry Reid
Favor
61 33 20
Do you…
Unfav
33 50 33
6

7. Breakdown: Obama Image
Party Affiliation/Ticketsplitters
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8. Strongly Approve DK/Refused
Job Approval Somewhat Approve
Somewhat Disapprove
Obama Strongly Disapprove
Approve
Overall Health Care
61 43
Net: +27 Net: +5
Do you…
Disapprove
34 38
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9. Thinking about the elections next year which of the following candidates for congress
would you most likely vote for?
A candidate who would be a check and balance to President Obama and the
Democrats in congress.
…OR…
A candidate who would help President Obama and the Democrats in congress pass
their agenda.
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10. Breakdown: Check / Balance
Party Affiliation/Ticketsplitters
10

11. Health Care
Overview

12. What is the biggest concern that you currently have regarding health care?
Health care in America costs too much
…OR…
Too many Americans do not have access to health care
…OR…
The quality of care in America is not good enough
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13. Thinking about health care right now, which of the following statements comes closest
to your opinion?
Access to affordable health care is a RIGHT of every American and the government
should take a more active role to insure that every American has access to health care.
…OR…
Government should take a more active role in lowering the cost of health care but the
government should not try to run our health care system.
13

14. Breakdown: Gov’t Not Run Or Active Role?
Party Affiliation/Ticketsplitters
14

15. America has the best health care in the world…
Disagree Do you… Agree
42 54
Strongly Disagree Somewhat Disagree Somewhat Agree Strongly Agree
15

16. America’s health care system is broken and badly in need of
reform.
Disagree Do you… Agree
28 70
Strongly Disagree Somewhat Disagree Somewhat Agree Strongly Agree
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17. Which political Party do you trust more to fix the health care
problem in America?
Democrats Do you trust… Republicans
48 29
Strongly Trust (D) Somewhat Trust (D) Somewhat Trust (R) Strongly Trust (R)
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18. What is your biggest fear when thinking about the Republican
health care reform plan?
1. Anything the Republicans pass will help
insurance and drug companies more than
ordinary people.
2. The Republican plan will leave too many
Americans without health care coverage.
3. The Republicans would simply oppose any
plan that the president and the Democrats in
congress put forward.
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19. What is your biggest fear when thinking about the Democrats
health care reform plan?
1. The Democrats would create a government
run system that will cost taxpayers trillions of
dollars.
2. The Democrats would create a system that
will end up choosing what doctors you can see
and the type of care you can receive.
3. The Democrats would create a system that
would lead to lengthy delays and denial of
care for millions of Americans.
4. The Democrats would create a system that
would reduce the quality of health care
services.
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20. Health Care
Policy Testing

21. Make quality health care coverage affordable and accessible
for every American and let Americans who like their health
care coverage keep it.
Oppose Do you… Favor
9 88
Strongly Oppose Somewhat Oppose Somewhat Favor Strongly Favor
21

22. InsuranceCare
Health companies should be forced to give coverage to any
American regardless of pre-existing medical conditions.
Favor | Solutions
Oppose Do you… Favor
22 71
Strongly Oppose Somewhat Oppose Somewhat Favor Strongly Favor
22

23. Tax credits should be provided to help small businesses cover
Health Care
the administrative costs of establishing and maintaining health
Favor | Solutions
coverage for their employees.
Oppose Do you… Favor
15 79
Strongly Oppose Somewhat Oppose Somewhat Favor Strongly Favor
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24. Message Testing

25. One way to help lower health care costs is to reform our legal
Healthto cut down on frivolous lawsuits that cost hospitals
system Care
Agree | Statements millions of dollars a year.
and doctors
Disagree Do you… Agree
14 81
Strongly Disagree Somewhat Disagree Somewhat Agree Strongly Agree
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26. Americans should not be forced into a new government run
Health Care
health care plan that would eliminate the health coverage that
Agreethan 100 million Americans currently receive through
more | Statements
their job and limit their choice of doctors and medical
treatment options.
Disagree Do you… Agree
18 73
Strongly Disagree Somewhat Disagree Somewhat Agree Strongly Agree
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27. The American people want to reform health care but they
Health Care
don’t want a government bureaucracy that denies, delays, or
Agree | health care. Americans don’t want the same system
rations Statements
that runs the IRS and the Department of Motor Vehicles to
make life and death decisions for you and all the members of
your family.
Disagree Do you… Agree
14 77
Strongly Disagree Somewhat Disagree Somewhat Agree Strongly Agree
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28. The health care reform plan put forth by the President and
Health Carein Congress will cost over a trillion dollars in
the Democrats
additional federal spending. That’s $7,199 for every taxpayer
More Favorable | Obama / Dem. Plan
in America today.
Less Favorable Do you… More Favorable
65 22
Much Less Somewhat Less Somewhat More Much More
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29. President’s Plan

30. Now, I am going to read you a short description of President Obama’s proposed
Health Care
plan for health care reform. Please tell me whether you favor or oppose this plan:
President Obama has proposed a comprehensive health care reform plan that will
Favor |government run health care insurance agency competing with private
create a Obama Plan
health insurers. Health care insurance will be required for everyone. People who
cannot afford it will receive a government subsidy and be placed in a government
run plan. The president’s plan will fine businesses that do not provide health care
for their employees and will require private insurance companies to cover people
with pre-existing conditions. Finally, the president says his plan will not raise the
deficit because it will be paid for with a number of new or increased federal taxes.
Oppose Do you… Favor
48 46
Strongly Oppose Somewhat Oppose Somewhat Favor Strongly Favor
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31. Health Care
President’s Plan: Creating a government run health insurance
Favor | that will compete with private insurance companies.
agency Obama Plan
Oppose Do you… Favor
35 58
Strongly Oppose Somewhat Oppose Somewhat Favor Strongly Favor
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32. President’s Plan: Requiring everyone to buy health insurance
Health Care employer or with government help if you
either through your
Favor | Obama Plancan’t afford it.
Oppose Do you… Favor
35 57
Strongly Oppose Somewhat Oppose Somewhat Favor Strongly Favor
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33. President’s Plan: The government’s effort to control health
Health Care
care costs by setting pricing for services and deciding what
Favor | Obama Plan it will and will not cover.
treatments
Oppose Do you… Favor
63 30
Strongly Oppose Somewhat Oppose Somewhat Favor Strongly Favor
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34. Health Care
President’s Plan: Fining companies that do not provide health
Favor | for their employees through higher federal taxes.
care Obama Plan
Oppose Do you… Favor
54 38
Strongly Oppose Somewhat Oppose Somewhat Favor Strongly Favor
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35. President’s Plan: Paying for this reform by raising $600 billion
Health in new taxes and cutting $400 billion dollars from
dollars Care
Favor | Obama Plan Medicare & Medicaid.
Oppose Do you… Favor
71 19
Strongly Oppose Somewhat Oppose Somewhat Favor Strongly Favor
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36. Breakdown: Cuts To Medicare & Medicaid
Party Affiliation/Ticketsplitters
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37. In addition to the trillion dollar stimulus package, the $700
billion dollar corporate and auto company bailout, and the
$3.5 trillion dollar budget, the president now says that his
$1.5 trillion dollar health care reform plan will not increase
the national debt. Knowing this, please tell me which of the
following statements come closest to your opinion.
I believe President Obama when he says I do not believe President Obama when he
that his $1.5 trillion dollar health care OR says that his $1.5 trillion dollar health care
reform plan will not increase the national reform plan will not increase the national
debt. debt.
37

38. As you may know, President Obama and the Democrats in
congress are rushing to pass a $3.5 trillion dollar budget,
bailouts for corporations, a national energy tax, confirmation
of a new supreme court nominee, and now they say we should
pass extensive health care reform all within the next few
months. With this in mind, please tell me which of the
following comes closest to your opinion?
Some people say considering how quickly
Other people say the health care system is
President Obama and congress passed the OR broken and needs to be fixed now. They
trillion dollar stimulus package they
say President Obama and congress should
should take time to evaluate all the options
move quickly to pass comprehensive
before rushing to pass comprehensive
health care reform.
health care reform.
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39. Breakdown: Take Time Or Broken / Fix Now?
Party Affiliation/Ticketsplitters
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40. Crucial Strategic Takeaways…
Overwhelming Majority Wants HC Reform
Out Of Position…Must Be For Reform
Consumer Cost, Not Access, Is The Driver
Government Control Unacceptable
The Party That Harms Quality Loses
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41. Crucial Strategic Takeaways…
Price Tag For Government Plan Unacceptable
Strong Resistance To Tax Increases
Voters Demand Control Of Their HC
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42. Obama’s PR…
Republicans Against HC Reform
HC Reform Will Be Budget Neutral
Public Plan = Fair Competition
Public Plan = Reduced HC Costs
“If You Like Your Plan You Can Keep It”
If Obama Is Allowed To Sell This…
He Wins
42

43. Republicans Should Pursue Policies That…
Reduce & Control Individual Costs
Protect The Doctor Patient Relationship
Preserve & Improve Quality & Choice
End Lawsuit Abuse In Order To Reduce
Costs To Consumers
Responsibly Reform Without Further
Bankrupting The Country
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44. Republicans Should Oppose:
Decline In Quality Of Care -- Government
Controlled Health Care
Tax Hikes To Pay For Obama’s Risky &
Expensive Plan
Cutting Medicare & Medicaid To Pay For
Obama’s Risky & Expensive Plan
More Debt & More Spending Which Will
Prolong The Recession
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45. Republicans Should Oppose:
Rushing Another Flawed Bill That Will Cost
Trillions…& Hurt Your Health Care
Government Deciding What Treatments You
Can Have
Fining Small Businesses In This Time Of
Unprecedented Unemployment
“Public Plan” – First Step Of Government
Takeover Of Health Care
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