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1. WiredUN MAR 2014
P1 Spotlight
The scope of what
lives in your pocket
P3 Insights
Smartphone use
amplified with apps
P4 Facts post
Global View
Smartphone – a piece of technology that practically lives in your pocket
has several times the computing power than early supercomputers &
superlative user specific data mining capabilities.
ARM microprocessors found in smartphones burn very little power
unlike supercomputer chips and its low-power design just happens to
address one of the most important qualities in tomorrow’s
supercomputer: “Power Efficiency”. Where other techniques may not
produce satisfactory predictive data mining models: “Neural
Networks” have emerged as a reliable choice to understand today’s
customer who is confronted with variety of options and their choice
depends on mood, venue and occasion. CONT…
The scope of what lives in your pocket
- Chandrachudh.K, Developer @ Market Simplified

2. The scope of what lives in your pocket…
A “global neural network” is multiple users each having their own
always-on, always-connected device act as a neuron in a brain: they can
create, receive, and transmit data along synapses.
Use of neural networks with newly improved computing power of smart
phones are; prediction of stocks, classification of financial risk
assessment, text & voice recognition, customer purchasing
habits and many more.
These structures are the ways with which we connect to each other
which are mobile usage patterns like: texting, email, social apps,
business apps etc. Rapidly, the world becomes a massive brain, made up
of billions of smartphones acting as neurons and what can these trillions
of connections do to make the world and its data more accurate,
specific, and effective? A smart mobile app powered with artificial
intelligence to support business with relevant data.
Contact us to know more

3. In the next few years - smartphones, tablets, e-readers will have
extended capabilities like;
 Point your phone camera to get ‘live’ information overlay while
travelling with augmented reality (GPS enabled) apps
 Exponentially increase screen size to watch movies or play games at
any place with holograms
 Natural Language User Interfaces will interpret data to provide
relevant information and when combined with gestures may bring
interactivity to a new level in the field of medicine & healthcare.
Use of smartphone is increasing with exciting & useful apps that help
users seek recurring real time information such as stock quotes, sports
scores, auction listing and more often related to location or activity.
Click here to view few super simple apps.
What do people use their smartphones for?
Smartphone use amplified with apps
Request a Demo

4. gomobile@marketsimplified.com | +91 044 3090 3090 | WWW.MARKETSIMPLIFIED.COM
80% of mobile finance users own a smartphone, up
55% from 2010
Source: Mobile Advertising in the Finance Industry – Millennial Media
15% of global consumers use electronic wallets as a
common payment method
Source: Nielsen
In India, men install an average of 16 apps compared
to 11 for women
Source: Browsing is for Men, Texts for Women - Nielsen
20% of Bitcoin transactions are real payments, while
80% are by speculators
Source: Goldman Sachs
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