1. Humphries, M. (Designer). (2013, May 01). [Web Photo]. Retrieved from http://www.geek.com/news/netflix-will-stopstreaming-1794-titles-by-the-end-of-may-1553782/
Netflix
By: 2014 Music Business Graduates:
Brendan Blish, Daniel Ford, Desmond Ford, Alainne Gotch & Ammie Villareal

11. Environmental
Scanning

12. Netflix is the world’s leading Internet television network with over 40 million members in 41 countries enjoying more than one billion hours of TV shows
and movies per month, including original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on
nearly any Internet-connected device. Members can play, pause and resume watching their favorite shows and movies, all without commercial or
commitments.
In the near future, Internet television will replace the linear TV we all are accustomed to watching today. Netflix was the top performer on the S&P 500 with
a near 300% return, while just two years ago they were the lowest performer on that same chart. Growing is just one of the many things Netflix is doing
right.

13. Netflix targets a wide variety of consumers due to their mass appeal. In regards to demographics, Netflix targets both males and females between the
ages of 17 and 60. Netflix has a wide variety of products targeted towards the lower-middle class and up. Netflix also offers movie and television titles
that appeal to many racial/ethnic groups with its vast amount of foreign and international films.

14. As Netflix grows so do it’s many collaborators. They most recently collaborated with comic book juggernauts, Marvel Comics, on multiple short series
pertaining to popular Marvel superheroes. They also have had a long-standing partnership with NBC to stream their shows, which brings plenty of network
hits to their services. Most recently, Netflix has been streaming exclusive series including the newest season of the cult comedy hit, Arrested
Development.

16. Business Climate

17. Challenges
Netflix challenges lie in a number of forms but the most threatening is their competitors. HIT Amazon Prime HIT HBO Go HIT and Vudu all offer similar
streaming services to Netflix and pose a direct threat. HIT All these services have similar content to offer as well as shows that are exclusive to their
service. So the question is, HIT “Which service has the best content?”

18. Challenges
Netflix challenges lie in a number of forms but the most threatening is their competitors. HIT Amazon Prime HIT HBO Go HIT and Vudu all offer similar
streaming services to Netflix and pose a direct threat. HIT All these services have similar content to offer as well as shows that are exclusive to their
service. So the question is, HIT “Which service has the best content?”

19. Challenges
Netflix challenges lie in a number of forms but the most threatening is their competitors. HIT Amazon Prime HIT HBO Go HIT and Vudu all offer similar
streaming services to Netflix and pose a direct threat. HIT All these services have similar content to offer as well as shows that are exclusive to their
service. So the question is, HIT “Which service has the best content?”

20. Challenges
Sulemanzp. (Photographer). (2011, April 29). Screenshot [Web
Photo]. Retrieved from http://hitechanalogy.com/
download-hbo-go-app-brings-over-1400-hbo-showsmovies-to-iphone-ipad-and-ipod-touch/
Whitney, L. (Photographer). (2013, March 25). Screenshot [Web
Photo]. Retrieved from http://news.cnet.com/
8301-1023_3-57576098-93/zombieland-tv-series-pilotto-rise-on-amazon-prime/
Netflix challenges lie in a number of forms but the most threatening is their competitors. HIT Amazon Prime HIT HBO Go HIT and Vudu all offer similar
streaming services to Netflix and pose a direct threat. HIT All these services have similar content to offer as well as shows that are exclusive to their
service. So the question is, HIT “Which service has the best content?”

21. Challenges
Which Service
has the Best
Content?
Sulemanzp. (Photographer). (2011, April 29). Screenshot [Web
Photo]. Retrieved from http://hitechanalogy.com/
download-hbo-go-app-brings-over-1400-hbo-showsmovies-to-iphone-ipad-and-ipod-touch/
Whitney, L. (Photographer). (2013, March 25). Screenshot [Web
Photo]. Retrieved from http://news.cnet.com/
8301-1023_3-57576098-93/zombieland-tv-series-pilotto-rise-on-amazon-prime/
Netflix challenges lie in a number of forms but the most threatening is their competitors. HIT Amazon Prime HIT HBO Go HIT and Vudu all offer similar
streaming services to Netflix and pose a direct threat. HIT All these services have similar content to offer as well as shows that are exclusive to their
service. So the question is, HIT “Which service has the best content?”

22. In the movie Rounders, Matt Damon says, “I told Worm you can’t lose what you don’t put in the middle, but you can’t win much either.” Our solution is
simple, we a have to spend money to make money. By spending money not just on increasing the quantity HIT of our content but also the quality that
Netflix has to offer, we will increase our subscribers and in turn, increase our revenue. HIT This will also ensure that Netflix is the answer to the question,
“Which service has the best content?”

23. “I told Worm you can’t
lose what you don’t put in the
middle, but you can’t win much
either.” -Matt Damon, Rounders
In the movie Rounders, Matt Damon says, “I told Worm you can’t lose what you don’t put in the middle, but you can’t win much either.” Our solution is
simple, we a have to spend money to make money. By spending money not just on increasing the quantity HIT of our content but also the quality that
Netflix has to offer, we will increase our subscribers and in turn, increase our revenue. HIT This will also ensure that Netflix is the answer to the question,
“Which service has the best content?”

24. “I told Worm you can’t
lose what you don’t put in the
middle, but you can’t win much
either.” -Matt Damon, Rounders
Solution
In the movie Rounders, Matt Damon says, “I told Worm you can’t lose what you don’t put in the middle, but you can’t win much either.” Our solution is
simple, we a have to spend money to make money. By spending money not just on increasing the quantity HIT of our content but also the quality that
Netflix has to offer, we will increase our subscribers and in turn, increase our revenue. HIT This will also ensure that Netflix is the answer to the question,
“Which service has the best content?”

25. “I told Worm you can’t
lose what you don’t put in the
middle, but you can’t win much
either.” -Matt Damon, Rounders
Solution
Bring Forth World Equality [Web Photo].
Retrieved from http://
bringingforthworldequality.files.wordpress.
com/2012/03/spend-money1.jpg
In the movie Rounders, Matt Damon says, “I told Worm you can’t lose what you don’t put in the middle, but you can’t win much either.” Our solution is
simple, we a have to spend money to make money. By spending money not just on increasing the quantity HIT of our content but also the quality that
Netflix has to offer, we will increase our subscribers and in turn, increase our revenue. HIT This will also ensure that Netflix is the answer to the question,
“Which service has the best content?”

26. “I told Worm you can’t
lose what you don’t put in the
middle, but you can’t win much
either.” -Matt Damon, Rounders
Which service has the
best content?
Solution
Bring Forth World Equality [Web Photo].
Retrieved from http://
bringingforthworldequality.files.wordpress.
com/2012/03/spend-money1.jpg
In the movie Rounders, Matt Damon says, “I told Worm you can’t lose what you don’t put in the middle, but you can’t win much either.” Our solution is
simple, we a have to spend money to make money. By spending money not just on increasing the quantity HIT of our content but also the quality that
Netflix has to offer, we will increase our subscribers and in turn, increase our revenue. HIT This will also ensure that Netflix is the answer to the question,
“Which service has the best content?”

27. Strategy Formulation

28. Strategy Formulation

29. Strategy Formulation

30. Strategy Formulation

38. Legal

40. Costs & Revenue Generated
(in Billions)
10
7.5
5
2.5
0
2011
2012
2013
Money Spent on New Content
2014
2015
2016
Revenue
Looking at our financials we can see the following. With our proposal, Netflix will increase their spending on new content from 2.5 billion in 2011, to 5
billion in 2016. This increase in spending will take our revenue from 2.7 billion in 2011, to just under 10 billion dollars by the end of 2016.

41. Costs & Revenue Generated
(in Billions)
10
7.5
5
2.5
0
2011
2012
2013
Money Spent on New Content
2014
2015
2016
Revenue
Looking at our financials we can see the following. With our proposal, Netflix will increase their spending on new content from 2.5 billion in 2011, to 5
billion in 2016. This increase in spending will take our revenue from 2.7 billion in 2011, to just under 10 billion dollars by the end of 2016.

42. Costs & Revenue Generated
(in Billions)
Looking at our financials we can see the following. With our proposal, Netflix will increase their spending on new content from 2.5 billion in 2011, to 5
billion in 2016. This increase in spending will take our revenue from 2.7 billion in 2011, to just under 10 billion dollars by the end of 2016.