Here's a presentation I recently gave at a Women's Conference on How To Turn Your Passion into Action.

1. Take Action
OnYour Passion
Twitter: @BrendaHorton
Google + Brenda Horton
Presented by Brenda Horton

2. About Brenda Horton
• Sold my first Internet-based business in the mid
90s
• Organized and fundraised over $400,000 for non-
profits, charities, and crowd funding causes
• Founder of Nevada County Online Meetup Group
in 2010
• Co-creator of actionplanr.com, a productivity
desktop software app for solo and single
entrepreneurs.
• Upcoming Author -
TheEnduranceEntrepreneur.com

3. Workshop Overview
• A 5 step process for turning your
passion into ACTION
• Action steps you can take today to
get started
• Time for Questions and Answers

4. What is my passion?
How can I turn it
into a purposeful
and profitable
action?

5. A passion without a plan
for profit (that
includes non-
profits) is just a
hobby.

6. • The desired
outcome
• The end result
• The achieved goal
in mind
Turning your passion into action
starts with a vision.

7. 1. Start with aVISION.

8. Begin with the big pieces first.

9. Questions to consider when you
are in ENVISIONING mode...

10. Is myVISION in
alignment with my values?

11. Does my vision play to
my skills and strengths?

12. Strength Finders
Assessment Test
www.strengthsfinder.com

13. Is myVISION
in alignment with the lifestyle I
want ---
for myself (spiritually,
physically, emotionally,
mentally, financially) and for my
family?

14. What are my resources?
•Technology - computers, hardware, software, digital devices,
productivity tools, Google apps, tech support, etc.
•Equipment - office space, good lighting, printers, video camera,
ergonomics, phones, etc.
•A players - admin & tech support, accountant, lawyer, partners,
sponsors, collaborators, advisors, investors, master mind group,
affiliates, influencers, mentors, virtual assistants, coaches,VAP
(Virtual Advice People) etc. (It takes a village.)
•Money - startup capital, crowd funding, investments, cash flow,
burn rate, etc.

15. BOSI Entrepreneurial DNA
Assessment test.
www.hware.com/dna/
Free Resource

16. How can I monetize?
Have a
brainstorming
session on 10
different ways on
how to monetize
yourVISION.

17. How does my vision earn income?
•Is it a viable and
profitable vision?
•How would I
structure pricing
and generate
sales?
•What is the
potential revenue
over time?

18. What’s my exit strategy?
BAM!

20. 2. Design an
ACTION PLAN.

21. Your action plan will be the road
map to guide you.

22. Think of it as a blueprint
for your vision.

23. Set up GOALS in your ACTION
PLAN to support your VISION.
This is called PLANNING.

24. “The difference between a dream
and a goal is an
Action Plan.”

25. There’s a time and a place to set goals.

26. Specific
Measurable
Attainable
Realistic
Timely
Let’s define a SMART goal.

27. Your Action Plan may consist of the following:
• goals
• tasks
• to do lists
• checklists
• simple projects
• specific activities

28. Example Goal Card

29. Checklist For Road Trip

30. Simple
project
planning
Text
Event planning template
for fundraising event

31. 3.Take Action

32. “The difference between the
dreamers and the doers is
the doers take action.”

33. A vision without taking
ACTION is just a dream.

34. But aVISION with an ACTION PLAN can
change the world.

35. Taking ACTION without a PLAN is a
waste of time, money, and resources.

36. It’s like throwing spaghetti at a wall and
seeing if any of it sticks.

37. An action plan minimizes your chance of failure
and increases your chance of success.

38. 4.Track and measure your results.

39. You can’t achieve what you
can’t measure.

40. An ACTION PLAN without METRICS
leads to
the path of UKNOWN.

41. Ignorance is bliss. But it’s still ignorance.

42. If you don’t love data and metrics, you
better have someone on your TEAM who
does.

43. Understanding what direction to take
relies on feedback from data.

44. 5.Adapt - Be flexible because even
with the best laid out plans, things
can go sideways....and they will.

45. The unplanned happens.

46. Be adaptable. Go with the flow. Let it go.

47. Don’t fight it. Don’t fear it.

48. Make plans, take action, and
allow for serendipity.

49. 5 Step Process For TurningYour
Passion Into Action
1. EnvisionWhat’s your desired outcome?
2. Plan Set goals, checklists, tasks and projects to
achieve that vision.
3. Act Take Action and Make It Happen
4. TrackYour Results: Measure,Analyze,Assess
5. Adapt and Be Flexible: Make Changes If
Necessary
49

51. “The difference between the
doers and the strategic action
takers is they take time to plan.”

52. Go to actionplanr.com
• Download for FREE on PCs and Macs
• Discounted price for PIA attendees $49.95.
Regular price is $79.00
• Offer good till Monday June 2nd Midnight

53. Take Action
Download
actionplanr.com
for FREE and
get started on
turning your
passion into
ACTION today.