1. Mobile
Announce
ment
Press
Kit

2. The
wooga
Story
Founded
in
2009
in
Europe’s
leading
technology
hub,
Berlin,
wooga
(world
of
gaming)
is
the
second
largest
social
game
developer
in
the
world.
wooga’s
free-­‐to-­‐play
Facebook
games
are
enjoyed
by
over
thirty-­‐five
million
acJve
players
per
month
-­‐70%
of
which
are
women.
At
wooga,
we
believe
that
Play
is
a
core
human
need.
Our
mission
at
wooga
is
to
saJsfy
this
need
in
a
creaJve
way
by
giving
people
the
opportunity
to
escape
for
a
few
minutes
from
their
everyday
reality
into
a
colorful
and
playful
world
of
gaming.
wooga
creates
high
quality
games
on
Facebook,
with
a
special
focus
on
emoJonal
characters,
great
usability
and
superb
localizaJon
in
seven
languages.

3. The
Future
of
the
Industry
A
game
for
us
is
a
service,
not
a
product.
We
are
conJnually
tesJng
and
improving
our
games,
releasing
new
versions
and
updates
every
week.
We
put
a
focus
on
creaJng
emoJonal
characters,
opJmizing
usability
and
providing
full
localizaJon
in
seven
languages.
Our
games
uJlize
social
data,
interests,
and
feedback
in
all
gameplay
elements.

4. The
Social
Gaming
Landscape
Today
wooga
is
the
2nd
Largest
Social
Gaming
Company
in
the
World
Monthly
AcJve
Users
276,000,000 07/14/2011
Source:
AppData.com
35,000,000
“When
we
started
the
company
everyone
told
us
the
compe55on
was
32,000,000
too
intense,
we
would
never
make
it,
and
now
–
two
years
later
–
we
are
the
second
largest
social
gaming
company
in
the
world”
-­‐
Jens
Begemann
17,000,000
12,000,000
5,000,000

5. 2011:
An
Incredible
Year
of
Growth
2011
Social
Game
Developer
Growth
on
Facebook
by
Monthly
AcJve
Users
(MAU)
Zynga -­‐3%
EA
Games -­‐
19%
+
140%
Playdom
Popcap

6. Monthly
AcJve
User
(MAU)
Growth
Over
the
Last
12
Months
By
creaJng
engaging
Jtles
instead
of
focusing
viral
growth,
wooga
retains
customers
while
growing
organically.
+29% +264% -­‐41%
Source:
appdata
pro

7. What
Makes
Us
Different?
We
connect
with
our
users
through
emoJonal
games
and
engaging
characters.

8.
Our
Social
Games
Launched
in
February
2010,
Bubble
Island
is
an
exciJng
puzzle
game
based
on
a
classic
arcade
concept.
Modernized
and
re-­‐developed
for
the
Facebook
pla_orm,
users
shoot
a
bubble-­‐
cannon
and
pop
bubbles
of
matching
colors
to
progress
through
several
stages.
Bubble
island
features
unique,
challenging
worlds,
and
characters
that
you
will
fall
in
love
with!
Bubble
Island
includes
elements
of
friendly
compeJJon
as
well
as
cooperaJon
in
a
fast-­‐
paced
island
atmosphere.
Quick
Facts:
9.4
million
MAU
11th
Most
Popular
Game
on
Facebook

9.
Our
Social
Games
MonsterWorld
lets
players
expand
and
decorate
their
very
own
monster
patch
using
crazy
items!
Players
explore
a
strange
and
mysterious
land
while
growing
and
harvesJng
Chocolate
Flowers,
Unicorn
Trees,
Lemonade
Bushes
and
many
other
familiar
and
unfamiliar
plants.
Expand
and
decorate
your
very
own
monster
patch
to
create
a
truly
unique
Monster
World!
Quick
Facts:
8.55
million
MAU
Top
13
Played
Game
on
Facebook

10.
Our
Social
Games
Developed
by
the
same
team
as
Bubble
Island,
Diamond
Dash
is
currently
wooga’s
most
popular
online
social
game.
Diamond
Dash
is
the
60
second
gem
rush:
click
colorful
gems,
use
magic
diamonds
and
compete
with
your
friends!
Diamond
Dash
features
a
fully
interacJve
world
with
easy
to
learn,
but
difficult
to
master
gameplay
mechanics.
Quick
Facts
10.2
million
MAU
10th
Most
Popular
Game
on
Facebook

11.
Our
Social
Games
Happy
Hospital
puts
players
in
charge
of
a
pet
hospital,
where
they
must
cure
cute
pets
while
building
up
their
clinic!
In
this
simulaJon
the
user
operates
their
own
pet
hospital
and
cures
pets
with
funny
diseases
such
as
a
YeJ
who
suffers
from
the
consequences
of
being
too
long
at
the
Oktoberfest
to
a
dog
with
napoleon
syndrome.
On
their
way
to
a
flourishing
hospital
the
user
has
to
go
through
various
adventures
Quick
Facts:
4.35
Million
MAU
33rd
Most
Popular
Game
on
Facebook

12.
Our
Social
Games
Brain
Buddies
is
wooga’s
first
Facebook
game.
Launched
in
July
of
2009,
Brain
Buddies
offers
Facebook
users
a
unique
way
to
train
their
brain
through
quick
mental
challenges.
Players
compete
to
find
out
who
is
the
smartest
amongst
their
friends,
family
and
colleagues.
Since
its
launch,
more
than
30
million
players
all
around
the
world
have
used
Brain
Buddies
to
determine
their
“brain
weight”
Quick
Facts:
2.24
million
MAU
Brain
Buddies
is
the
most
popular
Brain
training
game
on
Facebook

13. The
Future
of
wooga
is
Mobile
Over
the
last
year,
our
key
audience
has
shiled
towards
mobile
use,
as
tablets
and
smartphones
have
gained
consumer
adopJon.
As
the
leading
developer
of
family
friendly
social
games
Jtles,
it
is
important
for
us
to
grow
with
our
audience,
therefore,
we
are
looking
to
bring
our
original
Jtles
to
all
mobile
devices,
starJng
with
Diamond
Dash
for
iOS.
In
addiJon,
wooga
is
commimed
to
creaJng
original
HTML5
based
mobile
game
Jtles,
enabling
millions
of
players
to
compete
and
play
against
their
friends
around
the
world,
no
mamer
what
device
they
are
using.
wooga’s
move
into
the
mobile
games
industry
marks
a
major
milestone
for
the
company,
who
has
seen
record
user
growth
over
the
course
of
this
year.

14. Diamond
Dash
for
iOS
The
Best
Social
Game
on
Facebook
is
Coming
to
iOS

15. MulJpla_orm
Approach
to
Mobile
wooga
is
commimed
to
creaJng
new,
original
Jtles
uJlizing
HTML5
technology.
This
allows
us
to
give
users
a
choice:
they
can
play
the
games
that
they
love,
wherever
they
want,
on
the
pla_orm
that
they
prefer.
This
also
allows
players
to
take
advantage
of
cross-­‐pla_orm
compeJJon,
so
they
can
play
with
their
friends
through
different
devices,
without
having
to
download
and
update
any
applicaJons!
We
see
HTML5
as
a
way
to
bridge
the
mobile
and
web
experience.

16. What
Makes
Our
Team
Different
With
a
team
of
over
80
people
from
more
than
20
naJons
wooga
is
a
vibrant
and
exciJng
place
to
work.
The
renovated
Backfabrik
(baking
factory)
located
in
central
Berlin
is
full
of
technology
startups
and
includes
a
cafe
and
a
gym
–
all
within
walking
distance
from
the
city
center.
If
you
are
looking
to
work
with
a
fun,
internaJonal
team
wooga
is
the
company
for
you!
Working
in
Germany
means
more
job
security,
more
paid
Jme-­‐off,
and
one
of
the
best
universal
healthcare
systems
in
the
world.
With
a
minimum
of
24
days
vacaJon
and
support
from
wooga
in
visa
processes,
moving
to
Germany
is
easier
than
one
might
think.
hmp://www.wooga.com/jobs

17. The
wooga
Team:
90
People
From
Over
20
Countries

18. Meet
the
team
Jens
Begemann
Founder
&
CEO
Jens
founded
wooga
in
2009,
and
brings
a
passion
for
people,
play
and
technology
to
the
Wooga
team.
For
Jens,
running
a
company
with
skilled
people
from
all
over
the
world
and
developing
great
games
is
fulfilling
a
lifelong
dream.
Prior
to
founding
wooga,
Jens
was
the
Chief
Product
Officer
&
member
of
the
management
board
at
the
mobile
entertainment
company
Jamba
(Jamster)
from
2001
–
2008.
At
Jamba,
Jens
played
a
leading
role
in
content
creaJon
and
acquisiJon,
which
helped
grow
the
company
into
the
world‘s
leading
providers
of
mobile
entertainment.
News
Corp.
acquired
Jamba
in
2
stages
in
2007
and
2008
for
a
total
of
$388m
and
renamed
it
“Fox
Mobile
Group”.

19. Meet
the
team
Jan
is
Head
of
OperaJons
at
wooga,
overseeing
all
game
development
and
social
growth.
A
seasoned
veteran
in
the
startup
and
venture
capital
world,
Jan
brings
extensive
knowledge
of
the
dynamics
with
the
technology
industry
to
the
wooga
team.
Prior
to
joining
wooga,
Jan
founded
and
was
the
managing
director
of
Hitmeister,
an
e-­‐commerce
marketplace
in
Germany.
Jan
started
his
career
working
at
several
startups,
venture
capital
and
private
equity
funds,
aler
studying
business
management
in
Leipzig,
Koblenz
and
Kuala
Lumpur.
Jan
is
fluent
in
German,
English
and
Italian.
Jan
Miczaika
Head
of
OperaJons

20. Meet
the
team
Sina
is
the
head
of
corporate
communicaJons
at
wooga,
and
is
responsible
for
providing
high
level
corporate
strategy,
creaJng
strategic
partnerships,
and
managing
wooga’s
global
public
relaJons.
Kaufmann
studied
philosophy,
poliJcs
and
internaJonal
law,
she
has
recently
published
her
first
book,
PoliJk
im
Web,
about
the
social
and
poliJcal
impacts
of
digital
and
technological
progress
and
was
Co-­‐founder
and
editor
in
chief
of
poliJkorange,
a
magazine
for
young
journalists
and
poliJcally
commimed
young
people.
Sina
was
social
media
advisor
to
the
liberal
party
during
the
German
2009
electoral
campaign
Sina
Kamala
Kaufmann
Head
of
PR
&
Partnerships

21. = +
wooga
strives
to
combine
emoJons
with
analyJcs.
21

22. is
funded
by: