There are so many AR apps in AppStores. Among them three outstanding apps are Layar, Sekai Camera and AcrossAir. Do you know what’s the main difference among them?
Analysis on three augmented reality app business models
1. Analysis on Three Augmented Reality App Business Models Brad Cho (@brettcho, brad.cho@visionarena.co.kr) in April 2010
2. What is the main difference among these AR apps? There are so many AR apps in AppStores. Among them three outstanding apps are Layar, Sekai Camera and AcrossAir. Do you know what’s the main difference among them? Three AR Apps Difference?
3. Service Features are Different? Of course, their service feature and functionality are not same. Layar is a browser with many original AR contents such as artworks.
4. Service Features are Different? Sekai camera is a social annotation platform for users to enable tagging everywhere.
5. Service Features are Different? AcrossAir is a software house specialized for augmented reality. It provide a bunch of AR apps to fulfill niche customer needs.
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9. Their business model? Multi-sided market model This is preliminary business model of Layar. Many revenue pipeline can be seen. In-app purchasing of layers is another big revenue potential. 비즈니스 모델 유형 ( 예 ) (Biz Model Canvas from BusinessModelGeneration.com) (Source: Vision Arena) AR Browser Layar.com Apple AppStore Google AndroidMarket Nokia Ovi(?) Developer BuildAR.com B2C Customer Platform Developer API Training Premium Content 3 rd Party Dev Tool Provider Dev Partner for Premium Content OEM License Fee Hosting Hosting fee B2B Customer Sponsoring Fee Advertising Fee Advertising Agency Development Cost Platform Operation Cost
10. Their business model? Cross subsidiary business model This is preliminary business model of Sekai Camera. It has more potential on advertising in the future. 비즈니스 모델 유형 ( 예 ) (Biz Model Canvas from BusinessModelGeneration.com) (Source: Vision Arena) AR Browser Sekai Camera.com Apple AppStore B2C Customer Platform Training Solution Partners (Hosting) B2B Customer Solution Sales Advertising Agency Development Cost Platform Operation Cost WPS Providing Company Solution Cost Advertising fee Solution Sekai Camera.com
11. Their business model? App Factory (simple) This is preliminary business model of AcrossAir. Its major revenue seems coming from app sales itself. 비즈니스 모델 유형 ( 예 ) Sponsored App AcrossAir.com Apple AppStore B2C Customer Platform Sponsored App Development B2B Customer App Sales Revenue Advertising Agency Development Cost Platform Operation Cost Sponsoring fee AR Browser Advertising fee Free Paid Sponsored App Free (Biz Model Canvas from BusinessModelGeneration.com) (Source: Vision Arena)
12. Their business model is more different than it looks. Three leading mobile AR app providers are having quite different business models and approaches to go to the market. More distant than its functionality. Business Model is Different!
13. This is the end of document and the start of our discussion. See Future Think Innovation Act Global Site: http://www.visionarena.co.kr Email: [email_address] Twitter: @brettcho The Playground for Vision Innovators Any comment welcomed