8. Goals
• A hyperlocal, hyperpersonal, hypersocial
platform for every Dutch citizen –
mobile & web, well timed
• Sustainable businessmodels around the
offered hyperlocal information
• A way for journalism to reinvent itself
9. What did we do?
4 task forces (feb-june 2010)
• ICT, Content, Business, Marketing
4 pilots (started august 2010)
• 1 Commercial, 1 Community, 2
Aggregation
Project Team, (6 people)
Platform: Open Source Drupal
Businessplan based upon pilot-learnings
National Roll Out starting June 1
10.
11. What we learned
Journalism can be a two way business
An active community means returning visitors
Social Media essential in community building
Hot news is needed for peaks
Aggregation offers a safety net for news
Go fast, make mistakes - but don’t be wrong for long
Tech & Content are pillars, but…
Describe your businessmodels before starting
12. In Short:
An attitude that reflects the
needs of the community you are
working for/with
Closest possible cooperation
between editorial and commercial
activities, people
13. In Short:
An attitude that reflects the
needs of the community you are
working for/with
Closest possible cooperation
between editorial and commercial
activities, people
32. In Short:
An attitude that reflects the
needs of the community you are
working for/with
Closest possible cooperation
between editorial and commercial
activities, people
46. And now…
TMG is investing in dichtbij
From 3 pilots to national
From 10 people to 100+
Central & local marketing
Connections with TMG-brands
We’re making money
