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Social Media and ministry
church planters academy 2013
Bruce Reyes-Chow | @breyeschow
www.slideshare.net/breyeschow
1
#CPA13 | @BREYESCHOW
technology will pass you
by and that’s okay
social media is just
another medium of
communication
social media is contextual
and equalizing
posture of ministry is
more important than
technical mastery
social media will not do as
much as hope it will
you probably won’t break
the internet
2
#CPA13 | @BREYESCHOW
Social Media Platforms
Google: +, huddle, hangout, drive, voice, mail, docs, calendars
Blogging: typepad, wordpress, blogger, tumblr,
Networks: twitter, FB, linkedin, Google+, nextdoor, MySpace
Media: last.fm, goodreads, pandora, spotify, iheartradio
Photo: instagram, flickr, smugmug, picasa, snapchat
Video: vimeo, youtube, huddle, vine
Convos: skype, hangout, group.me, oovoo, gotomeeting, kik
Productivity: dropbox, slideshare, doodle, wufoo
Reviews: yelp, amazon, foursquare, google, miso, getglue,
eNewsletters: madmimi, mailchimp, constant contact
Location: foursquare, yelp, places, banjo
Curating: pinterest, scoop.it, buffer, storify
3
#CPA13 | @BREYESCHOW
Areas of evaluation
CREATIVITY
unleashing and
supporting artistry?
COMMUNICATION
with messaging and
delivery of content? CONNECTION
building community
and interactivity?
CURATION
gathering and
sharing content?
COORDINATION
with organization
and productivity?
CONTEMPLATION
personal reflection and
spiritual practices?
4
#CPA13 | @BREYESCHOW
www.facebook.com
USES
UPDATES to share content and express
personality
LISTS to “like” happenings of ministry
participants.
GROUPS to have community based
discussions.
Facebook Profiles
5
#CPA13 | @BREYESCHOW
www.facebook.com/breyeschowpage
USES
UPDATES to share content (Public Radio Model)
ADMINS to share posting responsibility and diversity
EVENTS to generate interest and awareness
Facebook Pages
6
#CPA13 | @BREYESCHOW
http://twitter.com
USES
Create lists to keep up
community members
Follow local orgs and
businesses for news and
local happenings
Connect to things outside
context for curation
Use hashtags to connect
beyond current followers
Twitter
7
#CPA13 | @BREYESCHOW
www.pinterest.com
USES
Collect image and liturgy for a
season: Lent, Easters, etc.
Discover educational ideas:
workshop rotation, adults etc.
Gather sermon material
Curate trusted content to share
with the community.
Pinterest
8
#CPA13 | @BREYESCHOW
Scoop.it.com
USES
Find and curate content for consumption and distribution.
Scoop.it
9
#CPA13 | @BREYESCHOW
www.yelp.com
USES
Have folks review your church
and ministry as a new word of
mouth.
Connect with others in the
community through reviews and
checking in
Be where people are searching
for life services.
Yelp
10
#CPA13 | @BREYESCHOW
www.doodle.com
USES
Set dates
Take simple polls
Share decision making
Relieve stress
Positive peer pressure
Doodle
11
#CPA13 | @BREYESCHOW
www.foursquare.com
USES
Check into ministry location
Leave tips for future visitors
Connect with local orgs
Save some money
Foursquare
12
#CPA13 | @BREYESCHOW
www.dropbox.com
USES
Cloud based storage
Back-up and share photos
Group document storage
Presentation sharing
Dropbox
13
#CPA13 | @BREYESCHOW
www.google.com/calendar
USES
Coordinate personal and
professional schedules
Embed low-maintenance
calendar into a website
integrated with other google
apps
gCal
14
#CPA13 | @BREYESCHOW
www.nextdoor.com
USES
Connect with actual neighbors
Coordinate neighborhood
gatherings
Stay up-to-date about things that
matter: crime, pets, activities, etc.
Nextdoor
15
#CPA13 | @BREYESCHOW
www.groupme.com
USES
Prayer Groups
Staff Teams
Parent Notification
Youth Communication
Group.me
16
#CPA13 | @BREYESCHOW
www.bufferapp.com
USES
Effective posting patterns
Buffered and scheduled
Night owls and early birds
Buffer.com
17
#CPA13 | @BREYESCHOW
www.goodreads.com
USES
Book Groups
Suggested and reviewed
New books finds
Free electronic books
Goodreads
18
#CPA13 | @BREYESCHOW
www.madmimi.com
USES
Link to online version
Track actual interaction
Save some money
Good alt to emailed PDFs
Madmimi
19
#CPA13 | @BREYESCHOW
And the rest ...
WUFOO: clean looking forms and surveys
INSTAGRAM: short video and picture sharing
HOOTSUITE: social media management
YOUTUBE: video creation and sharing
SPOTIFY: music sharing
GOOGLE DRIVE: for document and file creation,
back-up and sharing
SMUGMUG: picture organizing and sharing
BIT.LY: link shortening, tracking and QRCodes
TUMBLR: follower-based blogging and sharing
WORDPRESS for robust long-term blogging
ON THE BUBBLE
๏ pocket
๏ google+
๏ snapchat
๏ yoono
๏ vine
๏ linkedin
๏ flipboard
๏ skype
๏ vimeo
๏ stumbleupon
๏ flickr
๏ everything
else google
20
#CPA13 | @BREYESCHOW
Social Media Postures
be with people: tinker with the betas,
but join in where folks are already
be you: appropriate, honest, consistent
just as you would be in real life (IRL)
be interactive: engage, comment,
respond, inquire, link and like
be mindful: Most people lurk and
observe without ever interacting.
be humble/bold: don’t underestimate
the influence of your thinking, but avoid
delusions of grandeur
be npr: earn the right to shill
PHOTO BY JACKHEART
21
#CPA13 | @BREYESCHOW
Questions and Comments
Questions, Comments, Reflections
Connect with Bruce
reyes-chow.com
twitter/breyeschow
facebook/breyeschowpage
linkedin/breyeschow
instagram/breyeschow
pinterest/breyeschow
slideshare/breyeschow
THE DEFINITIVE-ISH GUIDE
FOR USING SOCIAL MEDIA
IN THE CHURCH
THANKS FOR COMING!
22

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Top 25 Social Media Platforms to Use in Church and Ministry

  • 1. top 25 Social Media and ministry church planters academy 2013 Bruce Reyes-Chow | @breyeschow www.slideshare.net/breyeschow 1
  • 2. #CPA13 | @BREYESCHOW technology will pass you by and that’s okay social media is just another medium of communication social media is contextual and equalizing posture of ministry is more important than technical mastery social media will not do as much as hope it will you probably won’t break the internet 2
  • 3. #CPA13 | @BREYESCHOW Social Media Platforms Google: +, huddle, hangout, drive, voice, mail, docs, calendars Blogging: typepad, wordpress, blogger, tumblr, Networks: twitter, FB, linkedin, Google+, nextdoor, MySpace Media: last.fm, goodreads, pandora, spotify, iheartradio Photo: instagram, flickr, smugmug, picasa, snapchat Video: vimeo, youtube, huddle, vine Convos: skype, hangout, group.me, oovoo, gotomeeting, kik Productivity: dropbox, slideshare, doodle, wufoo Reviews: yelp, amazon, foursquare, google, miso, getglue, eNewsletters: madmimi, mailchimp, constant contact Location: foursquare, yelp, places, banjo Curating: pinterest, scoop.it, buffer, storify 3
  • 4. #CPA13 | @BREYESCHOW Areas of evaluation CREATIVITY unleashing and supporting artistry? COMMUNICATION with messaging and delivery of content? CONNECTION building community and interactivity? CURATION gathering and sharing content? COORDINATION with organization and productivity? CONTEMPLATION personal reflection and spiritual practices? 4
  • 5. #CPA13 | @BREYESCHOW www.facebook.com USES UPDATES to share content and express personality LISTS to “like” happenings of ministry participants. GROUPS to have community based discussions. Facebook Profiles 5
  • 6. #CPA13 | @BREYESCHOW www.facebook.com/breyeschowpage USES UPDATES to share content (Public Radio Model) ADMINS to share posting responsibility and diversity EVENTS to generate interest and awareness Facebook Pages 6
  • 7. #CPA13 | @BREYESCHOW http://twitter.com USES Create lists to keep up community members Follow local orgs and businesses for news and local happenings Connect to things outside context for curation Use hashtags to connect beyond current followers Twitter 7
  • 8. #CPA13 | @BREYESCHOW www.pinterest.com USES Collect image and liturgy for a season: Lent, Easters, etc. Discover educational ideas: workshop rotation, adults etc. Gather sermon material Curate trusted content to share with the community. Pinterest 8
  • 9. #CPA13 | @BREYESCHOW Scoop.it.com USES Find and curate content for consumption and distribution. Scoop.it 9
  • 10. #CPA13 | @BREYESCHOW www.yelp.com USES Have folks review your church and ministry as a new word of mouth. Connect with others in the community through reviews and checking in Be where people are searching for life services. Yelp 10
  • 11. #CPA13 | @BREYESCHOW www.doodle.com USES Set dates Take simple polls Share decision making Relieve stress Positive peer pressure Doodle 11
  • 12. #CPA13 | @BREYESCHOW www.foursquare.com USES Check into ministry location Leave tips for future visitors Connect with local orgs Save some money Foursquare 12
  • 13. #CPA13 | @BREYESCHOW www.dropbox.com USES Cloud based storage Back-up and share photos Group document storage Presentation sharing Dropbox 13
  • 14. #CPA13 | @BREYESCHOW www.google.com/calendar USES Coordinate personal and professional schedules Embed low-maintenance calendar into a website integrated with other google apps gCal 14
  • 15. #CPA13 | @BREYESCHOW www.nextdoor.com USES Connect with actual neighbors Coordinate neighborhood gatherings Stay up-to-date about things that matter: crime, pets, activities, etc. Nextdoor 15
  • 16. #CPA13 | @BREYESCHOW www.groupme.com USES Prayer Groups Staff Teams Parent Notification Youth Communication Group.me 16
  • 17. #CPA13 | @BREYESCHOW www.bufferapp.com USES Effective posting patterns Buffered and scheduled Night owls and early birds Buffer.com 17
  • 18. #CPA13 | @BREYESCHOW www.goodreads.com USES Book Groups Suggested and reviewed New books finds Free electronic books Goodreads 18
  • 19. #CPA13 | @BREYESCHOW www.madmimi.com USES Link to online version Track actual interaction Save some money Good alt to emailed PDFs Madmimi 19
  • 20. #CPA13 | @BREYESCHOW And the rest ... WUFOO: clean looking forms and surveys INSTAGRAM: short video and picture sharing HOOTSUITE: social media management YOUTUBE: video creation and sharing SPOTIFY: music sharing GOOGLE DRIVE: for document and file creation, back-up and sharing SMUGMUG: picture organizing and sharing BIT.LY: link shortening, tracking and QRCodes TUMBLR: follower-based blogging and sharing WORDPRESS for robust long-term blogging ON THE BUBBLE ๏ pocket ๏ google+ ๏ snapchat ๏ yoono ๏ vine ๏ linkedin ๏ flipboard ๏ skype ๏ vimeo ๏ stumbleupon ๏ flickr ๏ everything else google 20
  • 21. #CPA13 | @BREYESCHOW Social Media Postures be with people: tinker with the betas, but join in where folks are already be you: appropriate, honest, consistent just as you would be in real life (IRL) be interactive: engage, comment, respond, inquire, link and like be mindful: Most people lurk and observe without ever interacting. be humble/bold: don’t underestimate the influence of your thinking, but avoid delusions of grandeur be npr: earn the right to shill PHOTO BY JACKHEART 21
  • 22. #CPA13 | @BREYESCHOW Questions and Comments Questions, Comments, Reflections Connect with Bruce reyes-chow.com twitter/breyeschow facebook/breyeschowpage linkedin/breyeschow instagram/breyeschow pinterest/breyeschow slideshare/breyeschow THE DEFINITIVE-ISH GUIDE FOR USING SOCIAL MEDIA IN THE CHURCH THANKS FOR COMING! 22