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Recruiting for Winter Conference Using Digital

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Brian Barela
Brian Barela

JW Marriott Indianapolis, IN September 15, 2012

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Connecting Digital to Winter Conference Recruiting September 15, 2012 JW Marriott, Indianapolis
Workshop Outline Think Digital, Not Just Social Connecting Digital Workshop
Workshop Outline •  Digital Includes •  Email •  SMS •  Websites •  Social Media (Facebook, Twitter, Instagram, etc) Connecting Digital Workshop
Workshop Outline Think Connected, Not Separated Connecting Digital Workshop
Workshop Outline •  The Students You Are Recruiting See and Hear All of Your Communications as One. •  If print looks and says different things than Facebook, you are diluting your message and confusing people. Connecting Digital Workshop
Workshop Outline Measure & Analyze Connecting Digital Workshop
Workshop Outline •  Measuring your digital efforts allows you to make effective changes throughout your recruiting efforts. •  Facebook Insights •  Hootsuite, Buffer App •  Mailchimp Connecting Digital Workshop
Workshop Outline Talk to Groups, Not the Masses Connecting Digital Workshop
Workshop Outline •  There are distinct groups of students that you are recruiting. •  Returning Student (Leader) •  Returning Student (Non-Leader) •  New Student (Frosh-Soph) •  New Student (Junior-Senior) Connecting Digital Workshop
Workshop Outline •  Tactics and Questions for Each Channel •  SMS •  Email •  Websites •  Facebook •  Twitter Connecting Digital Workshop

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