Social Media & Your Summer Project
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these slides outline some key principles related to social media and how to integrate platforms into your summer project. given at US Summer Project Director's Training in Denver. January 2010
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Social Media & Your Summer Project
- 1. social media & your project brian barela
- 3. content aligned with student consumption patterns = awesomeness
- 4. single-input/single-focus multiple-input/multiple-focus how many times do i have to email a student about that form?
- 5. what places online do students “pull” information that’s valuable to them? in what ways do your “push” communications align?
- 7. all content must nurture other content: otherwise re-write or re-format it! word document-- pdfs--adobe google doc--web need microsoft word + + web machine stone paper whiteboard chisel pen marker
- 14. social media used intentionally: •maximizes communication efforts from staff •increases/catalyzes connections btw staff & students •leverages online platforms (websites, facebook, youtube) beyond the skills of the current staff team •aligns your desire to efficiently communicate with realities of how students consume & engage information
- 17. the big picture--an integrated online presence
- 20. YouTube channel Facebook project Flickr Group Page website Facebook Fan Page
- 21. audience: current project attendees (staff & students) purpose: aggregate & create •videos, forms, documents, vision, information to centralized location project website
- 22. audience: current project attendees (staff & students) purpose: aggregate & create •videos, forms, documents, vision, information to centralized location project website relieves pressure of individual to share and distribute information effectively funnels students and staff to important information marketplace/cafe/library
- 23. statistics from ocean city summer project: • 15,043 pageviews in one year! • 45 pageviews a day--including all the days since proj ended project website
- 24. YouTube channel project Facebook website Flickr Group Page Facebook Fan Page
- 25. YouTube channel project Facebook website Flickr Group Page aggregate/ create Facebook Fan Page
- 26. audience: current project attendees (staff & students purpose: distribute information & facilitate interaction • share links to forms, deadlines, answer questions, provide a online space for students to connect, coordinate rides, etc... Facebook Group Page
- 29. every project needs a facebook group page created & moderated by your opd
- 30. YouTube channel project FB Group Page website distribute Flickr aggregate/ create Facebook Fan Page
- 33. audience: PAST, PRESENT, & FUTURE project attendees purpose: retain/connect/engage • made to scale and for marketing efficiency Facebook Fan Page
- 39. YouTube channel project FB Group Page website distribute Flickr aggregate/ create FB Fan Page promote/engage
- 40. Flickr
- 41. Flickr
- 42. Flickr
- 43. Flickr
- 44. Flickr
- 47. audience: current project attendees (staff & students) purpose: collect, distribute, archive project photos • students can easily upload via email or login • no longer have to comb through students facebook photos for project photos • pro account ($25 per year) includes unlimited uploads, and preserves originals Flickr
- 48. YouTube channel project FB Group Page website Flickr distribute aggregate/ collect/archive create FB Fan Page promote/engage
- 49. YouTube channel
- 53. YouTube channel audience: current project attendees (staff & students) purpose: upload, collect, distribute, archive in centralized location • students can easily upload videos--instead of personal account • videos do not get lost on project, staff or students computers • VIRAL--easy to share on facebook, proj website, etc
- 55. YouTube channel upload, archive, share project FB Group Page website Flickr distribute aggregate/ upload, archive, share create FB Fan Page promote/engage
- 58. great ideas!
- 59. before project... • video testimonies uploaded on youtube channel • project leadership share heart through text or video blog • do NOT let students ask you questions via email--FB Group Page first! • contests, prizes to fill out forms online
- 60. during project... • promote/educate students on uploading to Flickr • upload audio from talks to proj website • encourage to sign up for their own blog • jobs: have students photograph job site, upload to flickr--can leave notes here about hours, pay, quality, etc....
- 63. q ue st ions ??? ??
- 64. i’m here to help! mediaforministry.org/summerproject