1. SOCIAL MEDIA
for Small - Medium Sized Businesses
presented by Brian Yerkes of Brian Joseph Studios
April 27th 2011

3. Thank you.

4. Why Me?

5. Why Me?

6. Why Me?

7. Why Me?
• Brian Joseph Studios

8. Why Me?
• Brian Joseph Studios
• BrianYerkes.com

9. Why Me?
• Brian Joseph Studios
• BrianYerkes.com
• 239tweets.com

10. Why Me?
• Brian Joseph Studios
• BrianYerkes.com
• 239tweets.com
• VisitFortMyersBeach.co

13. Not
me.

14. I am a...

15. I am a...
Social Media Professional

16. It’s part of my job.

17. It’s part of my job.
To make clients successful
from online activity.

18. Deodorant Test

20. 4 main aspects.

21. 4 main aspects.
1
Why

22. 4 main aspects.
12
Why How

23. 4 main aspects.
12 3
Why How Tools

24. 4 main aspects.
12 34
Why How Tools Tips

25. Let’s get started!

26. 1

27. The
“ ”

28. The
“Why”

29. { It's a fundamental shift in the way we
communicate.
{

30. Newspaper & Magazine ads are a

31. Newspaper & Magazine ads are a
The Internet is a dialogue.

32. Today’s children are....

33. Today’s children are....

34. Today’s children are....
Digital Natives

38. Still
not
me.

39. The Real “Why”
}

40. The Real “Why”
}
• In customers’ minds

41. The Real “Why”
}
• In customers’ minds
• Spread the word

42. The Real “Why”
}
• In customers’ minds
• Spread the word
• Loyalty

43. The Real “Why”
}
• In customers’ minds
• Spread the word
• Loyalty
• Less expensive to keep
existing clients

44. 2

45. The
“ ”

46. The
“How”

47. “How” is also...
“ ”

48. “How” is also...
“ Strategy
”

49. { Listening {

50. { Listening {
Here’s an example....

54. How do I listen?
}

55. How do I listen?
}
• Search Twitter/RSS Feed

56. How do I listen?
}
• Search Twitter/RSS Feed
• Be active / eyes open

57. How do I listen?
}
• Search Twitter/RSS Feed
• Be active / eyes open
• Follow

58. How do I listen?
}
• Search Twitter/RSS Feed
• Be active / eyes open
• Follow
• Local? #swfl, wefollow.com

59. { Be Valuable {

60. { Be Valuable {
Here’s an example....

64. What is valuable?
}

65. What is valuable?
}
• Advice

66. What is valuable?
}
• Advice
• Free stuff

67. What is valuable?
}
• Advice
• Free stuff
• Discount codes / coupons

68. What is valuable?
}
• Advice
• Free stuff
• Discount codes / coupons
• Exclusive news

70. More “How To” examples...

72. Email Addresses
harryhill@bbc.co.uk
hilary@ebizstaff.com
johnsmith@gmail.com
johnthorpe@microsoft.com
kellystevens@gmail.com
kirstendavies@hotmail.com
........

73. Email Addresses
harryhill@bbc.co.uk
hilary@ebizstaff.com
johnsmith@gmail.com
johnthorpe@microsoft.com
kellystevens@gmail.com
kirstendavies@hotmail.com
........

74. Email Addresses
harryhill@bbc.co.uk
hilary@ebizstaff.com
johnsmith@gmail.com
johnthorpe@microsoft.com
kellystevens@gmail.com
kirstendavies@hotmail.com
........

75. Email Addresses
harryhill@bbc.co.uk
hilary@ebizstaff.com
johnsmith@gmail.com
johnthorpe@microsoft.com
kellystevens@gmail.com
kirstendavies@hotmail.com
........

76. Email Addresses
harryhill@bbc.co.uk
hilary@ebizstaff.com
johnsmith@gmail.com
johnthorpe@microsoft.com
kellystevens@gmail.com
kirstendavies@hotmail.com
........
One fan wins a $50 gift card
when we get to 200 likes!

79. 200
LIKES

80. 200
LIKES
w i t h i n
48 hours

82. Instant Facebook network created for

83. Instant Facebook network created for

84. It starts with your

85. It starts with your
Website!

87. and your...

88. and your...
email contacts , and
business cards

89. You must be using a...

90. You must be using a...
Contact Management
System

91. To summarize the “How”...

92. To summarize the “How”...
Be Valuable.

93. To summarize the “How”...
Be Valuable.
Why should I connect with you?

94. 3

95. The
“ ”

96. The
“ Tools”

97. Check your username at...
{ {

98. Check your username at...
{ namechk.com{

99. { {

100. Auto-post blog updates to FB & Twitter...
{ {

101. Auto-post blog updates to FB & Twitter...
{ Dlvr.it {

103. Schedule updates with...

104. Schedule updates with...

107. Tweetdeck
On your phone,
desktop, &
browser

108. Organize photos at...

109. Organize photos at...

111. Website statistics with...

112. Website statistics with...

113. Regularly visit...

114. Regularly visit...

115. 4

116. “ ”

117. “ Tips ”

118. Don’t:

119. Don’t: Just post when you have time
or think about it.

120. Don’t: Just post when you have time
or think about it.
Do:

121. Don’t: Just post when you have time
or think about it.
Do: Take advantage of Fridays and
weekends if promoting entertainment.
Schedule posts!*

122. Don’t: Just post when you have time
or think about it.
Do: Take advantage of Fridays and
weekends if promoting entertainment.
Schedule posts!*
*remember we mentioned the tool “Sendible”?

123. Don’t:

124. Don’t: Be active for 1 week & give up
because you don’t see results.*

125. Don’t: Be active for 1 week & give up
because you don’t see results.*
*social media is not your weight loss plan!

126. Don’t: Be active for 1 week & give up
because you don’t see results.*
Do:
*social media is not your weight loss plan!

127. Don’t: Be active for 1 week & give up
because you don’t see results.*
Do: Post/Update regularly...never forget that
it’s about consistently providing value.
*social media is not your weight loss plan!

128. Do:

129. Do: Track Your Results!

130. Do: Track Your Results!
• Track incoming traffic from links* (remember Google Analytics?)
• Number of people subscribed to RSS feeds
• Number of people in social media groups, fan pages, etc
• Trackbacks or linkbacks to posts
• Conversation tracking tools like Twitter Search
• Comments on blog posts
• Increased sales and general inquiries

131. Do:

132. Do: Use a Business Page

133. Do: Use a Business Page
Many people accidentally set up a
personal profile page for their business.
New Facebook Tool:
Convert personal page to business page.

134. Do:

135. Do: Keep it short

136. Do: Keep it short
Short updates receive a much
higher level of engagement.

138. To summarize...

140. Value

142. THE RIGHT
Tools
MAKE IT EASIER

144. Be creative.

146. Be valuable.

147. { All links {

148. { All links {