1. Brick Marketing Search Engine Optimization Journal Weekly Roundup – July 15, 2011<br />The following Search Engine Optimization Journal blog posts provide valuable SEO, search engine marketing, and social media marketing tips and advice for the week of July 11 – July 15, 2011. <br />Communicate with Your SEO Partner<br />While there is nothing wrong with outsourcing your SEO to a credible, white hat SEO consultant or firm, good SEO has to be integrated with the rest of your marketing efforts. Treating your SEO provider like an outside vendor and not as a partner leaves a lot of room for miscommunication and error.<br />CLICK HERE TO READ THE ORIGINAL POST<br />The Benefits of Virtual SEO Conferences<br />I find that many offline conferences are great if you can send a representative to network for your company, but as the owner I’d rather spend my time on growing my business and getting new clients. This post includes four benefits of virtual SEO conferences.<br />CLICK HERE TO READ THE ORIGINAL POST<br />Keep Your Social Media Strategy Simple<br />While most companies (big and small) realize that they have to be involved with social media in some way, many are still fine tuning the details. One of the biggest problems that I have seen with social media marketing is that companies try to take on too much at a time, and end up drowning in the social networking sea.<br />CLICK HERE TO READ THE ORIGINAL POST<br />User Generated Content Marketing Strategy Tips<br />You’re practically swimming in user generated content and you probably don’t even realize it. Every blog comment, product review, customer e-mail and social networking “shout out” is a piece of UGC that you can leverage for your SEO. Other forms of UGC include: forums and discussion boards, Wikis, video and photo sharing sites, and blogs.<br />CLICK HERE TO READ THE ORIGINAL POST<br />Relationships Have More Value than Links<br />I’ve seen a lot of site owners get so focused on getting links that they sacrifice their online reputation in order to get them. Link exchanges, paid links, links to splogs (spam blogs) and “bad” sites (pornography, gambling, alcohol) all detract from you online reputation and trust factor. Besides, the link is not the most important thing in itself.<br />CLICK HERE TO READ THE ORIGINAL POST<br />